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ROTHESAY CLASSIC BIRMINGHAM<br />

said King, who also managed<br />

to capture the triple crown<br />

of singles, doubles and<br />

mixed doubles titles at<br />

Wimbledon, two weeks after<br />

founding the WTA. “As<br />

women athletes, we needed<br />

to create a future based on<br />

equality of opportunity, and<br />

we could only do that if we<br />

presented a united front.<br />

“When we formed the WTA<br />

in 1973, we came together<br />

and found promoters and<br />

sponsors and fans who<br />

wanted to be part of the<br />

journey – inspired by<br />

champions who led by<br />

example, on and off court.<br />

“We have come a long way,<br />

but there is more to be<br />

done and when I look at the<br />

current generation of game<br />

changers, I feel proud and<br />

excited for what’s to come.”<br />

As part of commemorations,<br />

the WTA’s logo has<br />

been adapted to draw<br />

attention to five decades<br />

of captivating athleticism<br />

on the world stage.<br />

The WTA 50 brand mark<br />

will be fully integrated<br />

throughout the WTA in<br />

2023, including on-court<br />

signage, in television<br />

graphics, print materials,<br />

tournament branding,<br />

advertising, promotion, and<br />

digital and social media. ><br />

R<br />

Gathering of champions after 40 years of the WTA<br />

Billie Jean King with Serena Willams<br />

Q Billie Jean King in talks over equal pay in tennis<br />

Edgbaston Priory Club | 17 - 25 June 2023<br />

47

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