Competitive Socialising: The Power of Play - Speakers

EVENT PROGRAMME
2024
FLIP UP THE OTHER WAY
FOR INFORMATION ON THE
AWARDS EVENING

~
With Thanks to our Partners
Thank you for attending Competitive Socialising 2024: The Power of Play & Awards
If you would like to partner with our next event, get in touch with Inntegra:
hiya@inntegra.co.uk
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Welcome!
Welcome to Competitive Socialising 2024: ‘The Power of
Play’ and Competitive Socialising Awards, hosted by leading
leisure retailer Home Leisure Direct, and the go-to hospitality
events experts Inntegra
This epic annual event unites key players in the hospitality industry to explore the
transformative impact of competitive socialising on venue footfall, revenue, F&B
sales and beyond.
Emerging in the late 2010s, competitive socialising revolutionised the hospitality
industry, encouraging patrons to enjoy entertaining activities alongside food and
drinks with friends. This modern approach has exploded into a key strategy in
driving customer engagement, FOMO-led marketing, increased dwell time, and
boosted F&B sales.
The Power of Play features renowned experts in the hospitality industry who have
experienced the benefits of competitive socialising firsthand.
Their presentations will shed light on the creation of successful venues and provide
insights in how to elevate your business. Discussions will delve into advantages of
integrating competitive socialising, strategies for crafting engaging experiences,
insights into the latest technology within the space, and an exploration of current
industry trends.
We thank you for your attendance, and hope that you leave feeling inspired and
equipped with the knowledge and tools to take your business to a whole new level.
1 MONTH FREE MEMBERSHIP TO
FOR ALL ATTENDEES
Want to find out what Gamechangers can do
for you as an operator? Scan the QR code
to claim your FREE month's membership to
the organisation. Join the community, make
savings, excel and change the game.
4

Contents
Agenda for the day 6
Agenda for the evening 8
The day's entertainment 9
Your compères for the evening 10
Evening entertainment 11
Learn more about our speakers
Graham Cook, Andy Beresford 12
Steve Alton, Ben Warren, Molly Davis 13
Dawn Clarke, Tracy Bickerdike, Tracy Chau 14
Laurence Brown, Juliette Keyte 15
Cieran de Valmency, Zoë Knowles, Laurence Stevenson 16
Jordan Capps, James Palmer-Broome 17
Charlie Elek, Luci Cunningham 18
Rosie Lewis-Marsh, Suzanna Baçi, Filipe Borne 19
Gavin Hughes, Gavin George, Alex Lewis 20
Matt Barnwell, Josh Smith 21
Sharon Vickers, Jordan McDonald, Jon Calabrese 22
Alasdair Collins, Jade Craig 23
Donate to Mind today 24
Competitive socialising products on show today
Competitive socialising case study
Messages from our partners
25
36
39
5

Day Agenda
10:30 - 11:30
REGISTRATION & COFFEE
Please help yourself to breakfast courtesy
of Brakes & Country Choice + a free coffee
thanks to Grumpy Mule Cafe Direct
11:30 - 11:40
11:40 - 11:50
11:50 - 12:00
12:00 - 12:15
12:15 - 12:45
12:45 - 13:00
13:00 - 13:15
13:15 - 13:25
INTRODUCTION TO THE POWER OF PLAY
Graham Cook, All Star Lanes & Gamechangers Organisation
WELCOME FROM HLD & INNTEGRA
Andy Beresford, Home Leisure Direct | Jade Craig, Inntegra
& Gamechangers Organisation
THE CHANGING FACE OF HOSPITALITY
Steve Alton, BII
ROXY CELEBRATING 10 YEARS!
Ben Warren, Roxy Leisure
PANEL | THE POWER OF PLAY IN PUBS
Molly Davis, BII | Dawn Clarke, Mitchells
& Butlers | Tracy Bickerdike, HEINEKEN
& Star Pubs | Tracy Chau, Simmons Bars
THE FUTURE OF SOCIALISING: A
CUSTOMER PERSPECTIVE
Laurence Brown, KAM Insight
DOWNLOAD YOUR
FREE WHITE PAPER
HERE
BLAZING TRAILS: A FIRESIDE CHAT WITH
RED ENGINE
Juliette Keyte, Red Engine | Cieran de Valmency, Nat20
Design & Gamechangers Organisation
THE LATEST IN GAMING EXPERIENCES
Andy Beresford, Home Leisure Direct
13:30 -
14:30
LUNCH TIME
Time to stretch your legs & choose from Brakes’
food offerings + wonderful drinks from our partners
6

14:30 - 15:00
15:00 - 15:15
15:15 - 15:45
15:45 - 16:00
16:00 - 16:30
16:30 - 16:45
16:45 - 16:55
16:55 - 17:25
17:25 - 17:35
17:35 - 17:45
PANEL | HOW TO DRIVE VALUE FROM
TECHNOLOGY PARTNERS
Zoë Knowles, Wireless Social | Laurence Stevenson, TOCA
Social | Jordan Capps, All Star Lanes | James Palmer-
Broome, Puttshack
THE FUTURE OF LATE-NIGHT
Charlie Elek, Lucky Voice
PANEL| HOW TO DRIVE MORE BOOKINGS &
HIGHER SPEND
Luci Cunningham, Airship & Toggle | Rosie Lewis-Marsh,
Marketing Maven | Suzanna Baçi, NQ64 | Filipe Borne,
Lucky Voice
LANE7 STRIKES AGAIN
Gavin Hughes, Lane7
COMFORT BREAK
Time for a drink & a snack
EVOLVING THE PUB GAME AT LAINE
Gavin George, Laine Pub Company & Laine Brew Co.
MAXIMISING YIELD IN HIGH RENTAL LOCATIONS:
A COMPETITIVE SOCIALISING STORY
Matt Barnwell & Alex Lewis, Purists of Play
PANEL | SECRETS OF SUCCESSFUL OPENINGS
Josh Smith, me&u | Sharon Vickers, Treetop Golf | Jordan
McDonald, Big Fang Collective | Jon Calabrese, Clays
LIVE SPORT AND COMPETITIVE SOCIALISING –
MAXIMISING DWELL TIME
Alasdair Collins, TNT Sports
KEEPING YOU IN THE GAME:
HOW THE COMMUNITY CAN HELP YOU
Jade Craig, Gamechangers Organisation & Inntegra
17:45 -
23:00
EVENING ENTERTAINMENT & NETWORKING
Awards
7

Day Entertainment
Take a photo with the
Premier League Trophy
TNT Sports are proud to present: The Official Premier
League Trophy. Take the chance to have your photo taken
with this iconic trophy in what has been one of the most
exciting Premier League Seasons for some time!
Pick up a mic and belt
out a classic
Take a break from the conference hustle and bustle with
SingPod Karaoke Booth! Sing your heart out with up to 8
colleagues (or new friends) in a private pod, knowing its
sound proof walls will keep the outside world from hearing
your best rendition of Adele. It's the perfect way to bond
and have a blast!
Capture the moment
with our photo booth
Whether it’s gifs, boomerangs or beautiful stills that
you want, Photobot knows how to create that picture
perfect moment. Photobot tells you what poses to pull
(no awkward deer in headlight moments) and produces
delightfully share-able, animated photo strips.
8

Evening Agenda
Win a
PS5!
WIN YOUR HEIGHT IN BEER
HLD and Butcombe join
forces to run a digital darts
competition- the winner
gets their height in Beer!
LIVE WINNER ANNOUNCEMENTS OF THE
COMPETITIVE
SOCIALISING AWARDS
LIVE DJ SET BY
LEONA GRAHAM
SHOW
9

Your Compères
for the Evening
Paris Grande & Nicole Grande
Let's glam this evening up - welcome
to the stage the HAUS of Grande!
Paris Grande & Nicole Grande are set to take the stage - and your hearts - as they
compère this evening's events. These talented girls are poised, glammed and ready
to keep the energy up as the events of the night unfold.
10

Evening
Entertainment
Prepare to be dazzled
Walking the floor this evening are some of the most epic
spectacles, courtesy of Pearl Creative - the specialist
entertainment agency. Be dazzled by the rose gold Mirror
Men, take a pic with the Disco Ball Dancers, feel mystified
by the LED Pixel Girls, be amazed by the Lollipop Aerialist
- or find yourself stunned by the stilt-walking LED Robot.
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Our Speakers
GRAHAM COOK
CEO, All Star Lanes & Chairman, Gamechangers
Organisation
Having steered the business through turbulent
times, and evolved the offering at All Star to reach
new heights of commercial success, Graham
brings a wealth of his 20+ years in the industry to
the Gamechangers advisory board.
JOIN GAMECHANGERS TODAY
WWW.GAMECHANGERS.ORG.UK
MD, Home Leisure Direct
ANDY BERESFORD
ANDY BERESFORD
A retailer at heart, having been at the forefront
of the consumer electronics market, and then
the mobile phone boom. Andy co-founded Home
Leisure Direct in 2007, growing the business to be
the UK’s largest retailer of games room products.
Moving into the commercial sector they now
offer the very latest innovative products for the
competitive socialising market.
CHECK OUT THE RANGE TODAY
WWW.HOMELEISUREDIRECT.COM
12

STEVE ALTON
CEO, BII
Steve Alton is the CEO of the BII (British Institute
of Innkeeping), leading the organisation to
support its 13,000 members from across the pub
sector. He is also Vice Chair of Best Bar None, a
Trustee of the Skills and Education Group and
Only A Pavement Away and a member of the
Hospitality Sector Council.
MOLLY DAVIS
Head of Communications, BII
Molly Davis is the Head of Communications
for the BII (British Institute of Innkeeping),
leading the Communications team to support
their 13,000 members with clear, actionable
information for their businesses, running
competitions and events, as well as working
with BII CEO, Steve Alton on taking member’s
voices directly to Government. She is also on
the advisory board for Game Changers and is
a member of the PubAid steering committee.
Managing Director, Roxy Leisure
BEN WARREN
BEN WARREN
Ben, Managing Director at Roxy Leisure, boasts
over a decade of experience of working closely with
founders Matt & Ben Jones. He helped launch the
first Roxy Ball Room in 2013 and expanded to 5 new
locations across the UK. Transitioning to Concept
Taverns as Operations Director in 2018, he quickly
elevated to Managing Director, scaling their sites
from 3 to 11. Returning to Roxy in 2023, Ben opened
7 sites, targeting 6 more by 2024/25. He champions
employee growth via the Roxy Academy, helping
employees grow in the career direction that's right
for them.
13

TRACY BICKERDIKE
Head of Licensee Training & Development, the
HEINEKEN Company + Star Pubs & Bars
Tracy Bickerdike began her hospitality career in
1991 with Bass, overseeing a computer system
rollout to 2000+ pubs. This ignited her passion,
leading to two decades as an Area Manager for
Bass before joining Star's Licensee Training &
Development Team six years ago. With a Master’s
Degree in Multi-Unit Leadership, Tracy brings over
30 years of expertise to the industry.
DAWN CLARKE
Head of Electronic Leisure, Mitchells & Butlers
In a sometimes-grim world, Dawn loves leading a
team that focuses on bringing people together - by
creating fun, memorable experiences for Mitchell
& Butler’s guests. As Head of Electronic Leisure,
she leads the team at the heart of Arrowsmiths,
M&B’s interactive darts experience - which has
successfully grown to seven venues across the
UK in less than two years. She believes that being
able to do a job you love, while being passionate
about the quality of service you provide, is a mark
of luck. Arrowsmiths is a great example of that.
TRACY CHAU
Talent Partner, Simmons Bars
Tracy heads up the recruitment function at the
UK's fastest growing independent cocktail chain,
Simmons Bars! Dominating the London late-night
scene with 23 venues, Simmons is looking forward
to branching outside of the capital within the next
few years. Tracy's mission is to create an industryleading
recruitment process where everyone in
hospitality can adapt from. Tracy's other passions
include karaoke, trying new eateries and Arsenal.
14

LAURENCE BROWN
Senior Insight Manager, KAM Insight
Laurence has over 7 years experience delivering
consumer insights for leading F&B brands and
operators both in the off-trade and on-trade.
Laurence has a passion for using data to build
compelling insight stories that help brands make
better business decisions. He’s also a master at
shuffleboard.
DOWNLOAD YOUR
FREE WHITE PAPER HERE
Download your free Research Report on
Competitive Socialising provided by KAM Insight.
Delve into the demographics of visitors, their
trending habits and key areas to target.
Courtesy of
Marketing Director, Red Engine
JULIETTE KEYTE
JULIETTE KEYTE
Juliette is the Marketing Director for Red Engine,
the team behind Flight Club and Electric Shuffle.
With over 15 years’ marketing experience,
Juliette has worked at Red Engine for 8 years
overseeing their marketing, PR and business
development strategy. She has supported the
growth of Flight Club and Electric Shuffle, into
what are now internationally recognised brands
with 15 UK sites, and 10 global sites for Flight
Club and Electric Shuffle.
15

ZOË KNOWLES
CCO, Wireless Social
Zoë, has spent the past twenty years working in
the hospitality industry, starting in ops before
moving into marketing and then specialising in
hospitality focused CRM & data strategy. She is
now Chief Customer Officer at Wireless Social,
the leading Guest Wi-Fi and analytics supplier to
hospitality.
CIERAN DE VALMENCY
Owner, Nat20 Design & CTO, Gamechangers
Organisation
Cieran embarked on his competitive socialising
journey at Home Leisure Direct, quickly advancing
from designer to head of UX, then website
manager, before establishing Nat20 Design.
Teaming up with Jade Craig of Inntegra, he helped
found the Gamechangers Organisation in 2023 -
with Cieran developing the organisation's online
platform from scratch. Alongside his contributions
to the organisation, Cieran specialises in design
projects and website development for the
industry - including for Humbug and National
Hospitality Day.
LAURENCE STEVENSON
Director of Sales & Partnerships TOCA Social
Laurence is the Director of Sales and Partnerships
at TOCA Social, the world’s first interactive
football games and social entertainment venue.
With over 12 years experience in Sales & Events
Laurence has found his niche in competitive
socialising, working at some of the most
established brands in the business to strategically
grow sales in the UK and to global markets.
16

JAMES PALMER-BROOME
Head of Sales, Puttshack
Beginning at 16 in a Watford sports club kitchen,
the hospitality journey of this individual has
seen roles from operations to events. Climbing
Novus Leisure's sales ladder for six years to
Senior Regional Sales Manager, they transitioned
to Stonegate Pub Group. As Head of Sales, they
managed late-night venues nationally. Joining
Puttshack in 2023, they've spent a vibrant year
and a half reinvigorating guest-centric decisions
in competitive socialising.
JORDAN CAPPS
Head of Sales, All Star Lanes
With over 19 years in the industry, Jordan is known
as the sales driven perfectionist. Starting with the
Hospitality giant Novus, she worked her way up over
her 10-year tenure and has experience managing
teams of 5-100.
After finishing her time with Stonegate. Jordan has
now joined All Star Lanes as their new Head of Sales.
Her experience and expertise is welcomed and we all
look forward to seeing where this leads her as well
as the company.
Have a question?
Ask on your phone with Slido
Simply open the CS24 slido page and add your
question - it'll appear on the big screen ready for
answering by the current speaker.
17

LUCI CUNNINGHAM
Head of Commercial, Airship & Toggle
For the last 4 years I've been growing the
customer-base at Airship & Toggle, the leading
hospitality SaaS platforms. Currently in her role as
Head of Commercial I work closely with the teams
across sales, partnerships and marketing to ensure
we're addressing the needs of the sector in the
hospitality marketing space. Recently I've been
lucky enough to win RMI's Rising Star Award 2024
and have a real passion for hospitality, which is
why delivering hospitality-focused CRM & Gifting
strategies for operators continues to be a lot of fun
and incredibly rewarding.
CHARLIE ELEK
Managing Director, Lucky Voice
Charlie has played a pivotal role in shaping Lucky
Voice since joining as an intern in 2009 - eventually
leading to his appointment as MD in 2017. Under
his strategic direction, Lucky Voice has opened
three new owner-operated London venues,
spearheading the brand’s major programme of
growth & investment. Lucky Voice continues to
pioneer social entertainment - blending private
room karaoke with top-notch service, cuttingedge
technology, and excellent F&B offerings.
Have a question?
Ask on your phone with Slido
Simply open the CS24 slido page and add your
question - it'll appear on the big screen ready for
answering by the current speaker.
18

BDM, NQ64
SUZANNA BAÇI
SUZANNA BAÇI
Suzanna broke onto the scene by winning the
‘Fun’ Award for Outstanding Customer Service,
before extending her skills into sales and
bookings at FlipOut. Moving into the bar industry
at Nightcap, Suzanna oversaw site openings for
Barrio Bars - including a 600 capacity site in
London. Currently, Suzanna is the Sales Manager
for NQ64 Arcade bars, managing bookings across
all 11 UK sites. Since joining she’s been involved
in opening their 450 capacity Shoreditch venue
, as well as a 3 story venue in Bristol - with more
plans for expansion this year.
ROSIE LEWIS-MARSH
Sales and Marketing Maven
With over 10 years’ of experience in the hospitality
industry, Rosie has a wealth of experience working
with some major hospitality brands including Novus
Leisure, Greene King, YO!, All Star Lanes, Oche (as a
consultant for Bums on Seats) and most recently as
Head of Sales for Swingers! The crazy golf club. Rosie
specialises in Sales & Marketing across hospitality
and especially loves how competitive socialising has
changed not only the socialising landscape, but also
how we socialise ourselves.
FILIPE BORNE
Head of Sales, Lucky Voice
With 20 years’ experience in hospitality and events
management, Filipe Borne joined Lucky Voice in
2019 as Head of Sales to lead the team responsible
for reservations, event bookings and business
development. Filipe has played a pivotal role in Lucky
Voice’s rapid expansion over the past few years,
seeing the business go from strength-to-strength
as it celebrated its most successful Christmas in 2023
and record-breaking sales in 2021 and 2022.
19

GAVIN HUGHES
Managing Director, Lane 7
Hospitality industry veteran Gavin Hughes boasts
over 25 years of experience, journeying from a
kitchen porter in his teens, through to managing
director of the biggest competitive socialising
brand in the UK. With expertise spanning
gastropubs, bars, restaurants, nightclubs, and
cinemas and extensive experience across the
hospitality and leisure sectors with a history of
scaling brands. Gavin joined Lane7, a brand he
deeply admires, last year as it enters the next
phase of growth in both the UK and across Europe.
GAVIN GEORGE
CEO, Laine Pub Company & Laine Brew Co.
Gavin co-founded the Laine Pub Company in 1997,
opening the Mash Tun Pub. The company now
operates across Brighton, London and Birmingham.
Their highly individual free-houses aim to ignite
every moment for its customers. To do so, they
harness new tech, cutting edge art, inventive
F&B offerings and innovative entertainment.
Taking inspiration from the vibrant scenes of
Brighton & Hove, the Laine Brewing Company is
a fast growing craft brewery, imbued with flavour,
experimentation and fun.
ALEX LEWIS
Co-Founder, Smith & Devil
With 15 years of retail and hospitality experience
in global creative agencies, Alex knows how
to bring uniqueness and consistency to any
consumer experience and is the co-founder
of design and marketing studio Smith & Devil
Creative.
20

MATT BARNWELL
Director, Purists of Play
Matt Barnwell has over 20 years of experience in
hospitality and leisure, and currently works as a
Director for IH Solutions and The Purists of Play.
His work in family entertainment centres, pubs,
nightclubs and hotels has included managing
refurbishments and rebrands, and creating and
rolling out food & drink concepts for multi-million
pound turnover groups. Now he is a specialist
consultant providing support and training services
in operations, food & beverage and licensing; plus
he is a skilled systems architect.
JOSH SMITH
UK Managing Director, me&u
Josh is the current UK Managing Director at me&u.
Based in London, he's worked in the tech side of
the UK hospitality industry his entire career. He has
a broad experience across POS, Payments, Stock,
workforce management, custom development
and network infrastructure. Now he's focussed
on helping operators effectively deploy guest
ordering tech and CRM through me&u.
Have a question?
Ask on your phone with Slido
Simply open the CS24 slido page and add your
question - it'll appear on the big screen ready for
answering by the current speaker.
21

JORDAN MCDONALD
Head of Operations, Big Fang Collective
Jordan is a founding member of Big Fang Collective,
having played a pivotal role in shaping its culture
and guiding its direction, and contributing to its
growth in the competitive socialising sector. His
background is a cultivation of rich and diverse
experiences in the hospitality industry, ranging
from high-volume establishments to intimate
independent cocktail bars. Jordan focuses on
honing leadership skills and expertise to deliver
exceptional guest experiences whilst nurturing
the development of his teams.
SHARON VICKERS
Operations Manager, Treetop Golf
Starting as a waitress at just 13, Sharon has
developed a deep affection for the hospitality
industry. She’s committed to nurturing others’
careers in hospitality, with a diverse operational
background in brands such as Las Iguanas, YO!
Sushi, Pizza Express, and Pieminister. After
four years at Treetop Golf, she's embraced the
competitive socialising and immersive play
aspects of hospitality. Leveraging this passion,
she ensures exceptional experiences for guests
and team members alike.
Ops director, Clays
JON CALABRESE
JON CALABRESE
With years of extensive expertise in the leisure/
hospitality sector, Jon is renowned for launching
venues and building businesses from the ground
up, including both of the hugely successful
Clays sites in London. He is a transformative
force known for steering teams to unparalleled
success with his knack for strategic frameworks
and seamless logistics and passion for fostering
exceptional cultures.
22

ALASDAIR COLLIS
Director, Commercial Customers TNT Sports at
Warner Bros Discovery
Alasdair has been at TNT Sports (previously BT
Sport) since 2012 and believes that the hospitality
industry is a key part of the unique DNA of this
country. He has accumulated over a decade of
experience working in the commercial sector
of sport and believes Competitive Socialising
represents the standout opportunity to bring the
alchemy of the trade to a new generation.
JADE CRAIG
MD, Inntegra & CEO, Gamechangers
A proud Italian South Londoner, Jade has
hospitality coursing through her veins! From
peeling spuds in her mum's restaurant to
becoming an area manager with 23 sites at 21, to
commercial manager for the ALMR (now UKH),
to MD of Inntegra, and now founder & CEO of
Gamechangers Organisation. A colourful character
that 'gets shit done', Jade helps people get to
where they want to be with coaching, advice and
introductions. A true hospitalitarian who thrives
in chaos, Jade hones her neurodivergence as a
power not a hindrance.
Have a question?
Ask on your phone with Slido
Simply open the CS24 slido page and add your
question - it'll appear on the big screen ready for
answering by the current speaker.
23

Michelle (Meesh) Beresford was our Managing Director at Home Leisure
Direct, a beloved wife, daughter, sister, aunt, and a dear friend to so many.
Meesh suffered for many years with severe mental health issues. She
tried hard to overcome them but on 1st March 2022, at 39 yrs old, they all
became too much - and Meesh ended her own life.
In memory of Meesh, and in honour of all those affected by mental health
issues, Home Leisure Direct is dedicated to supporting Mind Bristol, a
charity that provides vital support to those struggling with mental health
issues.
Competitive Socialising: The Power of Play is just one of the ways we're
working towards this aim. The proceeds from your tickets are being
donated directly to Mind following the event close, as well as any donations
made today.
DONATE TODAY
Please donate to show your support for our
cause today by scanning the QR code.
Mind is a registered charity (registration no. 1085171)
24

Products
on Show
Experience competitive socialising firsthand with our impressive selection of games on
free play today! Dive into the excitement and discover a wide array of options waiting
for you, and reach out to a Home Leisure Direct representative for more information.
AUGMENTED REALITY POOL
Augmented Reality Pool has arrived! An incredible plug and play interactive
projection for pool tables, featuring patented technology this innovative system
enhances a crowd favourite. Enjoy immersive games and effects with an integrated
ultra-bright projector, computer and sensor.
25

Pool Tables
RASSON APOLLO
Resetting the standards for UK Competition Pool
Introducing the Rasson Apollo UK pool table, exclusively available from Home
Leisure Direct. Designed in collaboration with Ultimate Pool, it exceeds all
expectations of competitive play. Crafted by Rasson, the world's top pool table
manufacturer, it features solid wood construction, one-piece cushion rails, precision
slate, and innovative features like a cue ball separator and noise-reducing ball
return. Choose between standard silver trim or the sleek Apollo Black Edition.
Elevate your venue with the pinnacle of English pool tables.
RASSON VICTORY II
American Pool Table
On display today is the Rasson Victory II Pool Table, available in 7ft, 8ft, or 9ft sizes.
Embrace tournament-grade excellence with its unique pedestal and "V" shaped
legs, as seen in prestigious events like the Mosconi Cup and World Cup of Pool.
Featuring Rasson's LevelBox Plus System for precise leveling, Adamath-wood rail
sights, Thermo Plastic Elastomer pockets, and Artemis cushions, it's the epitome
of performance and durability. Experience billiards at its finest with Rasson.
26

Take Contactless
Payments
Home Leisure Direct pride themselves
on innovative technologies and gaming
experiences. And what better way to keep
the fun flowing than with in-built, seamless
contactless payment technology?
Without the restrictions of purse strings,
customers are able to tap and play. After a
9 month trial, contactless, when compared
to coin operated pool tables, saw a 125%
increase in revenue - astounding results which
we see time and again with our customers.
The tech is easy to use, features secure automatic connectivity and a rechargeable
battery - so there's no unsightly wires trailing out from your machines.
27
LEARN MORE

Foosball Tables
Total Foosball Klassiker
Football Table
Transform your venue with the Total Foosball
Klassiker Football Table. Built for durability and
style, its robust construction and sleek design make
it the perfect addition to any commercial space.
With seamless steel rods and securely fixed players,
it promises endless entertainment for patrons.
Available in a contemporary white & grey finish, it's
the ultimate crowd-pleaser for your establishment.
Arcade Machines
Upright Arcade Machine
Travel down nostalgia lane with this brilliant sidescrolling,
button-mashing arcade and compete in
a series of different track and field events. Expertly
crafted with brand-new modern components
encased in a custom cabinet designed with the
original arcade in mind to give that nostalgic boost
with an ultra-reliable core.
28

Panoramic Arcade Machine
Experience the ultimate arcade thrill
with Big Buck Hunter: Reloaded! Explore
action-packed adventures, including
Terminator Salvation: Delta Mission and
In Case of Monsters: Lost Island. Choose
from 27 mini-games in Bonus Only Mode.
With 2 pump-action guns, HD display, and
captivating cabinet topper, it's a surefire
crowd-pleaser for any location!
Upright Arcade Machine
Compete solo or in teams of two in this iconic
4-player basketball arcade machine and
experience the faced-paced gameplay combined
with the stunning digitised photorealistic
graphics. The NBA Jam Arcade Machine has been
reborn with vivid graphics and sounds with the
classic retro feel we all know and love.
29

Arcades
Alley Bowler
BOWL!
This classic arcade game combines nostalgia with
captivating LED lighting, engaging sound effects,
and a scoreboard gantry. Built for durability
with sturdy metal and polycarbonate
components, it offers various finishes
to suit any space. With options for
coin or contactless payment systems,
it promises hours of competitive fun
for patrons of all ages.
Custom designs
Choose a ready-made design - or add your own branding
We have several ready-made, slick designs ready to customise your machine in
a way that suits your venue. All CS Series arcades have customisable graphics,
meaning we can tailor the branding to fit your space.
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SWISH!
Basketball Machine
Play solo or compete against your friends
in this fast paced game of basketball. Test
your skills and face off against three levels of
difficulty to reach a top score. Featuring eye
catching LEDs and a customisable selection
of wrap designs, this arcade is sure to be a
crowd pleaser.
STRIKE!
Air Hockey Table
Air Hockey Table, a timeless arcade addition
designed to captivate players of all ages.
With vibrant LED lighting, sleek stainless
steel playfield, and engaging sound effects,
it promises hours of competitive fun. Manufactured
in Europe with durable metal and polycarbonate components, it
offers various finishes to match any space. Choose between coin
or contactless payment options for added convenience, ensuring
players keep coming back for more excitement.
31

Shuff leboards
HUDSON BANKSHOT
Footprint friendly shuffleboard
Introducing the Hudson Bank Shot Shuffleboard, a compact twist on the classic
game. At 7ft, half the size of a regular shuffleboard, it's perfect for smaller venues.
Crafted in the USA with solid poplar construction, the Bankshot features exquisite
carvings and a select hard-rock maple playing surface.
SIGNATURE MARLOWE
Shuffleboard in 14ft & 22ft Models
This phenomenal shuffleboard table will appeal to players of all ages. Crafted with
a solid maple playing surface and beautiful Dark Natural Oak cabinet finish, the
Marlowe looks as good as it plays. The Marlowe comes in 9ft, 12ft, 14ft, 16ft and
22ft to suit your environment.
32

THE ORIGINAL LED SHUFFLEBOARD
Contemporary Shuffleboard with built in LED lighting
Enhance your venue's atmosphere with our LED Shuffleboard. Control lighting
via app or integrate with building systems for customizable ambiance. Durable,
vandal-proof design ideal for game halls, pubs, and arcades. Available in multiple
lengths with adjustable features. Elevate your space and engage your patrons!
33

Pinball
Jaws Pinball Machine
Feel the thrill of Jaws with STERN Pinball's Premium
Machine. Designed by Keith Elwin, navigate Amity
Island as Quint to defeat the Great White Shark. With
motorized shark fins and an Orca mini-playfield, it's the
ultimate Jaws experience. Choose from Pro, Premium,
or Limited Edition models.
Pinball Machine
Experience the iconic world of 007 with STERN James
Bond pinball machine. Relive Bond's daring missions
across six classic films. Features include themed
cabinet, Aston Martin DB5 ejector, and Bird One
missile bumper. Choose from Pro, Premium, Limited
Edition, or 60th anniversary LE models.
Pinball Machine
Embark on an epic journey across the Star Wars galaxy
with STERN Pinball's Mandalorian. Join bounty hunter
Din Djarin in protecting The Child from the Empire.
With custom art by Randy Martinez, dive into cooperative
gameplay modes and face the "Impossible"
challenge. Available in Pro, Premium, or Limited
Edition models.
34

THE PHOENIX
Racing Simulator
Explicitly designed and built for the leisure industry, the Phoenix provides a fully
immersive driving experience with realistic driver feedback and cues. Using the
latest management software, the simulator functions without specialist operators.
Your guests can experience realistic motion in 3 degrees, with 25NM torque,
subwoofer sound, whilst being dazzled by the 49" dual QHD curved gaming monitor.
35

The Brief
A Case Study
Since 2006, All Star Lanes has been a bowling operator at its heart, boasting four
fun-filled venues across Central London. Their venues host a range of competitive
social games that only add to the fantastic offering - giving guests more reason to
visit and extend their stay.
All venues are equipped with retro bowling lanes, luxury karaoke booths, cocktail
bars and restaurants – providing customers with the perfect place to meet, drink
and dine in style, in a timeless classic American setting.
Since the Covid-19 pandemic, the venues have become more profitable than
ever – with their attention set firmly on increasing the incredible array of games
and leisure activities to stake a claim as London’s go-to location for the ultimate
night out.
The Experience
All Star Lanes first locked eyes with Home Leisure Direct at Competitive Socialising:
The Power of Play, a perfect example of a match made in heaven. Now fondly
referring to them as a trusted partner of the business who have provided a great
range of game leisure activities, coupled with a completely unmatched aftercare
service.
From the moment All Star Lanes visited the Home Leisure Direct showrooms in
Bristol, it was clear that the pair were made for each other. With a swift decision
made by the team at All Star Lanes to trial the installation of Augmented Reality (AR)
Darts in one venues from October last year… and what a decision this proved to be!
36

The Solution - Augmented Reality Darts
Augmented Reality (AR) Darts system takes Smarts Darts to the next level with a
creative range of gameplay which will blow the minds of your clientele.
By projecting the gameplay on to the board we created an immersive experience
that makes customers feel like they are in the game. Using the very latest
dartboard technology the Smartboard senses where the darts have landed
making sure every shot is tracked and counted. This registers the score and
updates all the game graphics projected onto the board and surrounding area.
37

v
v
v
The Results
Following the successful installation and rollout of the AR Darts, bookings soared.
£90,000 in AR Darts booking alone throughout the first
12 months - based off bookings already made within
the first six months
with an additional £60,000 in wet spend (food and
drink)
amounting to a projected £150,000 in revenue within
the first year of installation
Following this trial, All Star Lanes are now looking to roll out AR darts across their
other venues – most notably their Holborn location, themed to a Canadian hunting
lodge, where they’re also considering adding Home Leisure Direct’s Bullseye AR
darts game.
Graham Cook, CEO at All Star Lanes comments:
“Looking to the future, All Star Lanes are keen to continue to partner with Home
Leisure Direct on future builds and thoroughly recommend their products to
other commercial venues.
From installation right through to the aftercare process, the team provided
such high-quality service and their products have been a roaring success in our
Brick Lane venue.
Giving our guests more reasons to visit and extend their dwell time – which is
shown in the initial sales results alone. We’re all about creating the ‘ultimate
night out’ for our guests and with Home Leisure Direct’s help we were able to
elevate this offering even further.
The fact Home Leisure Direct are also partners with Gamechangers meant that
we were able to save over £45,000 in upfront costs when using our membership."
38

THE UK’S LARGEST
GAMES SUPPLIER
TO THE
COMPETITIVE
SOCIALISING
INDUSTRY
Shuffleboards
AR Darts
Racing Simulators
Skee Ball
Boxing Machines
Virtual Reality
Pool Tables
Basketball
AR Pool
Table Tennis
Batting Cages
Duckpin Bowling
Arcades
Air Hockey
Foosball
Pinball Machines
Beer Pong
Jukeboxes
VIEW PRODUCTS
AND ROI
www.homeleisuredirect.com
39

TEST
DRIVE
TODAY
baseperformance.net
info@baseperformance.net
bps ltd, Manor Park,
Warkworth, Banbury,
OX17 2AG

PLAYER 1
Create smart & beautiful customer
journeys & campaigns
understand customer habits with proof
of presence
unlimited database growth,
email sends & support
80+ hospitality tech integrations
PLAYER 2
create, sell, & redeem gift cards
& experiences with ease
branded webshop
sell online & in-venue
30+ EPOS & ordering platform
integrations
AIRSHIP.CO.UK
USETOGGLE.COM

Workforce is a free membership platform, giving pub employees
access to a comprehensive range of resources, insight and support.
Inspire
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Support
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advice from those within your sector and beyond.
“Workforce will be instrumental in creating a free
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contactus@biiworkforce.org
biiworkforce.org
Sign up
Today

THE HOME OF
European Football
www.tntsportsbusiness.co.uk
For more information contact: dan.willsher@bt.com

• Darts - peak period in the minds of consumers.
• Nostalgia Mega-trend - Gen Z/Millenials love 80s/90s.
• Bullseye Gameshow - major terrestrial TV channel soon.
• Bully - 90s kitsch cool, Ally Pally in a can!

CONFIDENCE AND ASSURANCE THAT YOU’RE WORKING WITH
CONFIDENCE BRITAIN’S AND LEADING ASSURANCE FOODSERVICE THAT YOU’RE WHOLESALER WORKING WITH
BRITAIN’S Foodservice LEADING Operator FOODSERVICE of the Year
CONFIDENCE AND ASSURANCE
WHOLESALER
THAT YOU’RE WORKING WITH
Foodservice
2019-2021
Operator of the Year
BRITAIN’S LEADING FOODSERVICE WHOLESALER
Helping you innovate and develop
Helping
your
you
menu,
innovate
tailored
and
to
develop
your business
2019-2021
your
and
menu,
sector
National Wholesaler of the Year 2020
tailored to your business
National
(Grocer Foodservice
Wholesaler
Gold Awards) Operator of the Year and sector
of the Year 2020
Leading Helping the you industry innovate on and reducing develop
2019-2021
(Grocer Gold Awards)
Leading
packaging, your menu,
Over 50 other product and industry
the industry
especially tailored
on reducing
single-use to your business
packaging,
plastic, and sector
especially single-use
Over
awards National
50 other
in 2020 Wholesaler
product
alone of the Year 2020
supporting your own
and industry
(Grocer Gold Awards)
plastic,
sustainability Leading supporting the and industry your
CSR
own on credentials reducing
awards Independent in 2020 alone assurance of
sustainability packaging, and especially CSR credentials single-use
Independent
product Over 50 quality, other
assurance
provenance product and
of
and industry
plastic, supporting your own
product
technical awards in
quality,
safety 2020 alone
provenance and
sustainability and CSR credentials
technical Independent safety assurance of
product quality, provenance and
BACKED BY SYSCO, THE WORLD’S LEADING FOODSERVICE COMPANY
technical safety
BACKED £200m BY SYSCO, being invested THE WORLD’S now in depot LEADING Continuing FOODSERVICE investment COMPANY in new
£200m
and
being
logistics
invested
systems
now
to
in
ensure
depot Continuing
data analytics,
investment
mobile
in new
apps,
and
more
logistics
accurate
systems
order
to ensure
picking and
data
warehouse
analytics, mobile
management
apps,
systems
more
more
accurate £200m efficient being order
deliveries invested picking and now in depot warehouse
and Continuing communications
management investment systems
to improve in new
more efficient and logistics deliveries systems to ensure and
our
communications data service analytics, mobile to improve apps,
more accurate order picking and our service warehouse management systems
more efficient deliveries
BACKED BY SYSCO, THE WORLD’S LEADING FOODSERVICE COMPANY
and communications to improve
our service

MAKE YOUR MENU
WORK FOR YOU!
Our delicious foodservice solutions take the hard
work out and put the quality in.
We’ll keep your customers coming back time after
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We’ll provide:
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For more information please call
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Bristol born and made to stand out, the award winning Butcombe Brewing Co.
began life at a time of cultural, social and political change. 45 years young
and staying true to our beliefs and Bristolian roots, it looks like owning a
resolutely maverick brewing company isn’t such a crazy idea after all.
WELCOME TO THE BUTCOMBE BREWING CO!
COLLAB
BEER
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ALC 3.8% VOL
Rare Breed Pale Ale :
Made with Adams Malt
from the farm. Distinctive,
citrus, clean.
ALC 4.4% VOL
Butcombe Gold: Gluten-free,
refreshing, an exceptional
golden ale.
ALC 4.5% VOL
Tall Tales Pale Ale: Juicy hops,
citrusy, tropical fruit notes.
ALC 0.5% VOL
Goram IPA Zero: Multi-award
winning, alcohol-free IPA.
Contact orders@butcombe.com for further info on stocking

TIME TO MIX IT UP
WITH DOUBLE DUTCH
Get in touch to see how we can support with:
• Bespoke POS
• Staff Training & Education
• Menu Support
• Serve Development
• Events & Activation
• Sustainability Efforts
sales@doubledutchdrinks.com

© 2024 The Coca-Cola Company. All rights reserved.
COCA-COLA and REAL MAGIC are registered trade marks of The Coca-Cola Company.

OVER
£500,000
IN SAVINGS
Our operator members have
collectively saved over
£500,000 thanks to the
support of our extensive,
vetted supplier network.
Competitive socialising research &
data analysis
FREE 24 hour helplines for licensing,
insurance & HR
Pre-negotiated rates
with big name suppliers
Exclusive BDM networking
& practice sharing events
Join the community today
* New memberships only. Terms and conditions apply. For more information please visit the Gamechangers Organisation website.

Gamechangers
Organisation
ONE MONTH
FREE TRIAL!
For all operators who sign up within 1 week of
attending Competitive Socialising: The Power of
Play*. Join the community today.
We're here to unlock competitive
socialising in your venue
Gamechangers is the only organisation designed
to look after venues that offer a competitive
socialising, immersive leisure or experiential
element in their space.
We're here to support and help you navigate
your journey in this growing sector of the market.

EVERLEAF MAKES NON-ALCOHOLIC
COCKTAILS TASTE GREAT
AND SELL BETTER
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RESEARCH REPORT
COMPETITIVE
SOCIALISING 2024
1-in-3
UK adults have visited a
Competitive Socialising venue.
of Competitive Socialising customers
34% visit a venue at least once a month.
64%
say word of mouth is the primary
method of hearing about a venue,
followed by social media.
KAM
No.1
Waiting too long between games is
the no.1 frustration for customers.
DOWNLOAD NOW:
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IS YOUR LICENCE AS
COMPETITIVE AS IT COULD BE?
LICENSING MADE EASY
ASK US HOW!
Let us show you what our team of Licensing
Experts can do for you and your premises
WE'RE HERE TO HELP
We're here to ensure your licences fit your style of operation, so you can concentrate
on running the businesses you want.
MANAGEMENT CHANGES HELP
Day to day applications and
maintainance of your
licences.
Whether it's a new licence
or varying one you have to
ensure it fits your
operation.
Your licence is your biggest
asset. We can help protect
it If you have any regulatory
issues.
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TAKE A SHOT!

No.1 dedicated alcohol-free beer*
PROUDLY STOCKED IN
*CIRCANA DATA, 2023

OVER 30 YEARS OF LONG-TERM PARTNERSHIPS WITH
COFFEE FARMERS: BETTER LIVES, BETTER PLANET
AND BETTER TASTING COFFEE.
AWARD WINNING
COFFEE.
Meticulously sourced.
Ethically Traded.
Deliciously Grumpy.

THE MAGIC OF CAPRI
TRY IT MIXED!
DI CAPRI
TONIC
INGREDIENTS
50 ml Limoncello Di Capri
150 ml Tonic water
Sprig of mint
Lemon zest
DI CAPRI
SPRITZ
INGREDIENTS
75 ml Prosecco
50 ml Limoncello Di Capri
25 ml Soda
Sprig of mint
Lemon twist
PREPARATION
Pour all the ingredients into a highball glass filled
with ice. Stir and garnish with a sprig of mint and a
lemon zest.
PREPARATION
Pour all the ingredients into a white wine goblet,
add ice cubes and stir. Garnish with a sprig of mint
and a lemon twist.

the web & design agency
for the hospitality industry
Rolling a 20 earns you a critical
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nat20.design
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custom
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What we can do for you
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Nat20 Design is a proud supplier to the Gamechangers Organisation

Mobile ordering
that lets your
guests stay in
the game
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Grow your CRM database
24/7 tech support
Direct POS integrations
Brands with good taste
Ready to come
out on top?
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see more.

BRING YOUR ENERGY
SERVES UP TO DATE…
GIVE YOUR CUSTOMERS
WHAT THEY WANT
1 IN 2
ENERGY DRINKERS
WOULD BUY A
MONSTER ENERGY
IF AVAILABLE IN
YOUR VENUE * AN ANY TIME
ALCOHOL
ALTERNATIVE
WITH FOOD,
ALL DAY &
ALL NIGHT
MULTI-SERVE
COCKTAIL
MIXER
Energy Drinks Have
Never Tasted So Good
Portfolio also includes the OG
To order your POS Kit or find out more, email connect@ccep.com, call 0808 1 000 000 or visit my.ccep.com. While stocks last. *Source Hospitality outlets 2CV - Energy Audience U&A, May 2022, GB

Pearl creative provide the pinnacle of
specialist entertainment for events.
No event is too big or too small, from weddings
to corporate, birthdays to barmitvahs,
we provide it all.
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@pearlcreativeentertainment

NDML LOGO - WHITE OUT
THE COMPETITIVE
SOCIALISING
INSURANCE EXPERTS
Competitive socialising venues are at the forefront
of the hospitality sector, but they come with
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protecting nightlife & leisure venues, we know what
those risks are & how to protect you from them.
Talk to our team to find out more.
WE WORK WITH:
NDML.CO.UK 0344 488 9205
2023-JN0413-V1 © NDML (A trading name of Club Insure Ltd Registered in England & Wales no. 03535054)
NDML Is Authorised & Regulated by the Financial Conduct Authority no. 304875

We wanted to write
about how we make it
easier and more
profitable to enter
the competitive
socialising market.
But to make it work,
we had to think of
something clever.
If that speaks to you,
talk to us.
Interested in developing a new concept, or
adding acitivites to your existing operation?
Book a 30 minute intro call or email us at
hello@puristsofplay.com.

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(POLARIS DATA)
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0203 198 8000

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STAY AHEAD OF THE COMPETITION
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HEAR FROM OUR CLIENT COMMUNITY
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“
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0330 002 1555 sales@tevalis.com
@tevalis.epos @tevalis_epos Tevalis Limited Tevalis Epos

Hello
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TARGETED. INSTANT. EFFECTIVE.
Turn Guest Wi-Fi into a powerful
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