Competitive Socialising: Awards

EVENT PROGRAMME
2024
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Welcome!
Welcome to the inaugural Competitive Socialising Awards,
where the trailblazers of the competitive socialising sector
go head-to-head in a battle for excellence across ten distinct
categories...
From innovative menus to engaging activities and exceptional venue spaces, this
year's candidates have set a high bar of creativity and quality, making the judging
process a challenge for our esteemed panel.
The judging panel comprises industry experts from the advisory board of the
Gamechangers Organisation: a pioneering community that fosters collaboration
among operators in the competitive socialising sector. The Gamechangers
Organisation provides a platform for sharing best practices, industry-specific
research, and invaluable advice, along with facilitating partnerships with major
suppliers at pre-negotiated rates.
Comprised of leading professionals spanning various disciplines within the sector,
the advisory board is uniquely positioned to evaluate and recognise excellence
in competitive socialising*. Their independent expertise ensures that the most
outstanding venues and experiences earn the coveted titles in this epic competition.
Join us as we celebrate innovation, excellence, and the vibrant spirit of competitive
socialising, honoring those who redefine entertainment and hospitality in exciting
new ways.
1 MONTH FREE MEMBERSHIP
TO FOR ALL ATTENDEES
Want to find out what Gamechangers can
do for you as an operator? Scan the QR code
to claim your FREE month's membership to
the organisation. Join the community, make
savings, excel and change the game.
* In order to maintain independence, operator board members were excluded from the judging.
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Oche
Oche's goes beyond typical bar food, with dishes like salmon teriyaki skewers
and gourmet cheese boards, crafted from high-quality, fresh ingredients. Unique
cocktails complement the upscale atmosphere, with a focus on non-alcoholic
options to cater to diverse preferences.
A key strength of Oche is its inclusivity, offering a full vegan and vegetarian menu
that ensures everyone can enjoy the culinary experience. The seasonal menu
changes throughout the year, keeping regular guests excited with new offerings.
Festive selections like Italian cheeses paired with fruits and crackers and luxury
skewers add a touch of indulgence during holidays.
Oche seamlessly integrates food and beverage with the darts experience, allowing
guests to enjoy meals between games without interrupting the flow. This approach
elevates the F&B menu from mere sustenance to an integral part of the high-end
socialising and darts experience, distinguishing Oche in the industry.
With its inviting atmosphere, friendly staff, and attention to detail, Oche offers more
than just a place to play - it's a destination for memorable experiences.
Menu of the Year
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The Bowls Club London
The Bowls Club London offers a unique and vibrant outdoor experience set in
London's Finsbury Square, providing an idyllic escape from the city's hustle and
bustle. The atmosphere is reminiscent of an outdoor festival, complete with live
entertainment ranging from circus acts to roaming musicians and top DJs, ensuring
guests are entertained throughout their visit.
In terms of customer service, The Bowls Club London excels by having professional
comedians as hosts on the lawn green, guiding guests through the game while
keeping everyone engaged and having fun. Premium street food vendors and drink
partners enhance the experience, offering expertly crafted dishes and beverages.
The Bowls Club London takes pride in its ability to attract returning customers
year after year, despite its limited 16-day opening period. The venue partners with
top food vendors in London, known for their quality and reputation, making it an
appealing alternative to indoor team-building activities. The game of Lawn Bowls
is inclusive and accessible to all, welcoming participants of all skill levels to join in
the fun without prior expertise
Menu of the Year
5

Roxy Leisure
Roxy Leisure's entry was a testament to their dedication to embodying its venue's
ethos of "The Home of Booze & Ball Games." Its campaign expertly highlighted
the unique blend of excellent hospitality and exciting activities offered by Roxy.
The campaign showcased Roxy's commitment to creating unforgettable experiences
through a vibrant and engaging marketing strategy. Leveraging social media and
collaborating with news outlets, Roxy featured creative visuals that fused human
figures with objects related to various social games—like a man with a microphone
for a head showcasing their karaoke. These eye-catching images captured the
essence of competitive socialising, inviting viewers to imagine themselves
immersed in Roxy's dynamic and playful atmosphere.
The campaign emphasised Roxy's expansion into York. By generating buzz through
local press coverage and leveraging social media channels, Roxy effectively
communicated its brand's ethos and offerings to a broader audience, establishing
itself as a premier destination for socialising and entertainment.
Roxy's marketing campaign not only highlighted its innovative approach but also
underscored its dedication to providing exceptional experiences that resonate
with its audience.
Marketing Campaign of the Year
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TOCA Social
TOCA Social's entry centered around a highly successful collaboration with England
captain Harry Kane. The campaign featured the creation of the "Record-Breaker
Burger" (RBB) by Harry Kane, with 54% of proceeds benefiting the Harry Kane
Foundation (HKF) focused on mental health.
The marketing strategy strategically utilised social media and press coverage,
generating substantial awareness and engagement. Over 434 articles and broadcast
clips highlighted the RBB's launch at TOCA Social, with a total media reach of 50
million Opportunities to See (OTS). Coverage included major UK publications like
The Sun, Evening Standard, and Daily Mirror, emphasising the charitable aspect
and Harry Kane's involvement.
TOCA Social's social media campaign, supported by Harry Kane's and Bleacher
Report's platforms, drove significant engagement for TOCA. Harry's content alone
reached over 31 million followers, with posts showcasing the RBB and its impact
on mental health initiatives.
This innovative and impactful campaign effectively integrated sports, entertainment,
and philanthropy, showcasing TOCA Social's ability to leverage partnerships and
digital platforms to drive awareness and community engagement.
Marketing Campaign of the Year
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Fairgame
Fairgame's entry describes its innovative approach to entertainment and customer
experience. The venue's mission is to spark joy and transport guests from the
ordinary to an extraordinary experience, reflected in its lively atmosphere.
Described as a "kaleidoscopic, glitter-dusted hyper-saturated dreamland" by
The Nudge, Fairgame redefines fairground entertainment with state-of-the-art
technology and a vibrant ambiance.
Competitive socialising at Fairgame means more than just games—it's about
friendly competition paired with top-notch food and drinks. Its diverse offerings
cater to different tastes and skill levels, ensuring everyone finds something
enjoyable. From the moment guests arrive, they are guided through the concept
and greeted by Games Masters who assist during playtime.
Fairgame's innovation lies in its unique concept, combining traditional fairground
games with modern technology and a variety of activities, a multifaceted experience
that appeals to a broader audience.
Ultimately, FairGame believes it deserves the title of Independent Venue of
the Year for its groundbreaking approach, blending nostalgia with cutting-edge
entertainment, all while fostering a strong team culture that drives its success.
Independent Venue of the Year
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Carousel
Carousel, owned by Lindum Leisure Ltd, showed its commitment to providing an
unforgettable experience centered around the ethos of "Eat. Drink. Play." The
atmosphere at Carousel is lively and engaging, featuring unique cocktails, streetfood
inspired dishes, and a variety of arcade games and gaming experiences like
Virtual Shooting Lanes, Interactive Darts, and Shuffleboard - with live music and
DJs upping the party atmosphere during the evenings.
Exceptional customer service is a top priority at Carousel. Staff undergo regular
training sessions focused on customer service, with feedback actively collected
and utilised to refine the guest experience.
Carousel's innovation lies in its comprehensive guest data tracking, using multiple
touch points within the guest experience to refine and improve offerings. The venue
takes pride in its outstanding feedback scores, including Net Promoter Scores (NPS),
and the high rate of returning customers.
Carousel sees itself as a standout Independent Venue of the Year due to its
impressive performance in sales, customer retention, and online engagement,
achieved by a passionate and dedicated team committed to delivering exceptional
customer experiences.
Independent Venue of the Year
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The Floodgate
The Floodgate's entry reflects a commitment to offering a diverse range of games
alongside great music and drinks, encapsulated in their motto "Tap It, Curl It, Smash
It!!". The venue boasts a vibrant atmosphere spread across multiple rooms and a
spacious beer yard, providing distinct experiences in each area.
Customer service is a top priority at The Floodgate, with a dedicated team focused
on guiding guests through the booking process and ensuring a warm welcome upon
arrival. Staff are trained extensively to provide informed and attentive service,
which enhances the overall guest experience.
The Floodgate, owned by Three Ogres, were the first in the UK to offer table golf
and it has continuously expanded its offerings, such as introducing the beer yard
post-Covid and the Racing Bug. It also offers a variety of games catered to guests
of all skill levels, ensuring everyone can find a game to enjoy.
As an independent venue, The Floodgate takes pride in standing out among larger
competitors, maintaining a unique and engaging experience despite imitations. The
venue's resilience and ability to adapt in challenging times reflect its commitment
to delivering exceptional experiences, earning The Floodgate praise through
positive reviews and repeat customers.
Independent Venue of the Year
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The Bowls Club London
The Bowls Club presents a modern twist on the traditional British lawn bowls
experience, blending heritage with contemporary flair. Its mission emphasises
inclusivity and competitive socialising, aiming to create lasting memories and
team bonding through engaging activities. The accessibility of lawn bowls makes
it appealing to a wide audience, regardless of expertise.
Set in the iconic Finsbury Square in London, The Bowls Club offers an outdoor festival
atmosphere with live entertainment, including circus acts, roaming musicians,
and top DJs. Premium street food vendors and drink partners complement the
experience, providing top-quality refreshments throughout.
The venue prides itself on offering a unique experience with state-of-the-art
wristband technology for a seamless service, and dedicated hosts (including
professional comedians) to keep guests engaged and entertained during their
time at the venue. They highlight their high rate of returning customers and their
role as a standout pop-up venue open for a limited time each year.
The Bowls Club has taken on the category due to its unique and inclusive approach,
exceptional food and entertainment offerings, and its status as a sought-after
alternative to traditional indoor team-building activities.
Outdoor Venue of the Year
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Boulebar
Boulebar, epitomises community and fun through the sport of pétanque, blending
modern flair with traditional French charm. The venue lays on an ambiance of the
ideal evening in a Marseille park. Its layout guides guests through pétanque courts
to a vibrant bar area, offering ample seating and a welcoming atmosphere that
encourages extended stays.
Exceptional customer service is a priority at Boulebar, achieved through
empowering its teams with comprehensive training through an extensive video
training library - which is available to everyone throughout the company, so that
customer service standards are kept high across the board.
Boulebar's innovation is clear in its introduction of this relatively unknown sport
to London's scene, with pétanque offering an accessible team sport promoting
camaraderie and friendly competition.
Customer reviews glow with praise for Boulebar's outstanding service and inviting
ambiance, drawing back loyal guests seeking unique experiences.
As one of London's few fully outdoor venues, Boulebar's setting charms visitors,
despite weather challenges. As a seasonal pop-up that extended through winter,
Boulebar makes its mark with appeal and adaptability.
Outdoor Venue of the Year
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SFG Club / Roof East
SFG Club / Roof East embodies an outdoor playground atmosphere, transforming
a disused car park roof into a vibrant entertainment hub. The venue exudes a lively
summer festival atmosphere, boasting colorful decor, eclectic music, and an array
of games, cocktails, and street food offerings suitable for all ages.
Roof East prioritises exceptional customer service with expert games hosts guiding
guests through diverse gaming experiences and ensuring enjoyment for players
of all skill levels.
Competitive socialising is central to Roof East's appeal, offering a multitude of
games that cater to various interests, drawing visitors from across London. Games
include batting cages, archery, crazy golf and even giant Jenga!
Roof Easts' commitment to continuous innovation and game development over a
decade reflects its resilience and ability to adapt to evolving entertainment trends.
It also aims to give back, with a mission to engage the local community through
free events and employment opportunities for Newham locals.
Roof East is the embodiment of diverse and unique offerings, from outdoor
lounging to immersive games and dining experiences - which is a far step from its
car park origins.
Outdoor Venue of the Year
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Sixes
Sixes thrives on bringing people together through the exhilaration of cricket in a
world-class hospitality setting. Its mission is to create a tech-enabled cricketing
experience that transcends traditional boundaries.
The atmosphere at Sixes is vibrant and high-energy, marked by playful colors, neon
lights, and creative artwork that sets the stage for a modern cricketing experience.
Beyond cricket, guests can enjoy arcade games, live sports, craft cocktails, and a
menu featuring cricket-themed delights like 'shot bats' and flaming candy floss.
Sixes prioritises guest connections and fun, leveraging the intersection of hospitality
and sport to create immersive entertainment experiences. The experience unites
diverse groups for shared enjoyment regardless of ability. The venue continually
innovates by introducing new activities like karaoke, popular arcade games, and
gamified experiences to enhance guest connection.
As a multisite operator, Sixes not only delivers exceptional venue experiences
but also actively engages with local communities, offering special events and
partnerships to enrich each location's purpose and impact. Despite their rapid
expansion across 13 global locations, Sixes maintains a small, dedicated team
committed to delivering outstanding experiences.
Multisite Operator of the Year
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Roxy Leisure
Established in 2013, Roxy Leisure has evolved from a single flagship venue in Leeds
to a network of 18 sites in prominent UK cities, with further expansion planned,
including a debut in London in 2024.
The company's success lies in its unique proposition of offering multiple experiences
within a single venue, distinguishing itself from competitors who focus on singular
activities. Roxy continually refreshes its offerings, boasting an impressive lineup of
18 gaming activities across the estate.
Roxy's prides itself on its dynamic menu that aligns with consumer preferences,
including a range of low and no-alcohol options. Signature cocktails pay homage
to rock legends, complemented by a curated rock and indie playlist.
During industry challenges, Roxy built out innovative strategies, such as technology
integration for streamlined services and regular venue refurbishments. Its
unwavering dedication to customer service is evident in 'The Roxy Way': a detailed
guest journey timeline aimed at exceeding expectations at every touchpoint.
Roxy actively engages with local communities through inclusive initiatives,
discounted packages for industry professionals, and partnerships with events like
Leeds Pride, emphasizing their commitment to diversity and inclusion.
Multisite Operator of the Year
15

Whistle Punks
Whistle Punks' ethos revolves around bringing people together, getting them out of
their comfort zones, and rediscovering their competitiveness through axe throwing.
The venue maintains a chilled and non-judgmental atmosphere, prioritising staff
training over lavish interiors.
The venue's exceptional customer service hinges on hiring top-notch instructors
who are knowledgeable, quirky, and deeply passionate about axe throwing, setting
them apart in the industry. Whistle Punks excels in offering an extraordinary
and niche experience, mastering axe throwing and complementing it with great
cocktails and pizza.
Competitive socialising for Whistle Punks means fostering camaraderie and
friendly competition among guests of all skill levels, creating surprise winners and
memorable experiences.
Whistle Punks innovates by modernising axe throwing into a sociable activity
accessible to everyone. Pride stems from consistently maintaining a 5-star rating
online for seven years, with over 98% positive reviews and minimal staff turnover,
fostering an environment where employees can excel and progress.
Greatest Guest Experience
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F1 Arcade
F1 Arcade's mission is to provide globally memorable and competitively thrilling
hospitality experiences. It prioritises excellent customer service through detailed
onboarding, state-of-the-art simulators, diverse food and beverage options, and
a team-oriented culture focused on continuous improvement.
F1 Arcade values inclusivity, catering to all guests regardless of skill level or affinity
for Formula 1, aiming for maximum fun and enduring memories. The driving-sim
operator excels by "sweating the small stuff," prioritising guest experience, and
striving for continuous improvement.
Innovation is embodied by the F1 Arcade Hub, offering interactive in-venue games,
exclusive products, and VIP experiences. Pride stems from positive customer
feedback and 5-star reviews, acknowledging both the experience and exceptional
staff contributions.
To deliver the greatest guest experience, F1 Arcade adopts a holistic approach,
refining every aspect of guest interaction and incorporating feedback for ongoing
enhancement. Its commitment to setting new hospitality standards ensures that
each visit is a fresh discovery and value-addition to the guest's journey.
Greatest Guest Experience
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TOCA Social
TOCA Social's mission is to make football accessible to all, promoting inclusivity and
breaking down stereotypes. It embodies the ethos of "Everybody Plays" through a
variety of experiences, including games, training, dining, and socializing.
The venue's atmosphere is immersive and welcoming, with a unique entry
experience resembling a player walking onto the pitch for the first time. Inside,
guests enjoy music, football-themed activities, delicious food, and cocktails.
TOCA prioritize exceptional customer service through comprehensive staff
training and support, ensuring that every touchpoint within the venue reflects its
commitment to delivering the best guest experience.
Innovation at TOCA Social is driven by its patented technology, creating unique
football-based augmented reality games accessible to everyone.
TOCA Social delivers by offering a world-first immersive social and dining experience
centered around football, coupled with excellent food, drinks, and entertainment.
This commitment is reflected in its high Google review score and positive guest
feedback.
Greatest Guest Experience
18

Jungle Rumble & One Under
Jungle Rumble & One Under focuses on offering a distinct experience in the Crazy
Golf scene by emphasising top-notch staff and creating a captivating atmosphere.
The venue's atmosphere is described as chilled and welcoming, catering to a diverse
range of guests, including families, groups, and corporate bookings.
Jungle Rumble's exceptional customer service is highlighted by knowledgeable and
welcoming staff, an easy-to-order menu, and a commitment to updating courses
and technology. A standout quality is the company's dedicated staff, who excel in
customer service.
Innovation at Jungle Rumble & One Under is evident through its themed crazy golf
courses that provide a wow factor not found elsewhere.
Jungle Rumble take pride in guest and staff retention, with most staff members
having tenure of 2+ years and 80% of guests being repeat visitors.
The operator has seen great success, with expansion across the UK, opening new
venues with a focus on quality and the promise of more growth in the future,
offering unique experiences and career opportunities in hospitality.
Newcomer of the Year
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Boulebar
Boulebar's motto centers on 'togetherness' and community-building through the
shared love of pétanque, aiming to create heartfelt experiences for guests. The
venue's atmosphere is reminiscent of a perfect evening in a Marseille park, offering
an escape from city life with pétanque and a friendly ambiance.
Its standout quality lies in exceptional customer service, evidenced by glowing
reviews that highlight personalised interactions and attention to detail. Boulebar
attributes its teams' excellence to its extensive training, including tools like Eloomi
videos, ensuring consistent standards across all staff members and locations.
Boulebar is proud to boast recurring visitors - from regular groups to corporate
clients, reflecting its success in spreading the team's passion for pétanque.
Boulebar brings the relatively unknown sport of pétanque to London and reinvent
it as a fun and accessible activity for all. Its unique approach focuses on genuine
human connection rather than screens or technology.
The team have seen amazing growth since opening in June 2023, with plans to
open a second venue in 2024 - and eyes on further expansion in 2025. Boulebar's
rapid growth from launch demonstrates its commitment to promoting pétanque
and competitive socialising in the UK, solidifying its place in London's social scene.
Newcomer of the Year
20

Arrowsmiths
Arrowsmith's mission is to blend technology with unforgettable moments on the
digital oche, delivering a fusion of fun and competition.
Its venue atmosphere is described as ideal for various occasions - from midweek
outings with colleagues to weekend gatherings with friends. Upon arrival, guests
are greeted by a host who leads them to their playing area with pre-ordered drinks
ready. Guests can set up custom profiles, select games, and order dart-friendly food
and drinks without interrupting the match.
A high level of personalised service and prompt delivery of food and drinks to the
playing area accentuates Arrowsmith's dedication to customer service and the aim
to cultivate a 24/7 atmosphere.
Competitive socialising at Arrowsmiths, owned by Mitchells & Butlers, means
creating lasting and memorable experiences in a memorable environment.
Innovation is central to Arrowsmith's identity, combining the vibrant atmosphere
of O’Neill’s with interactive darts technology from 501 Entertainment.
Arrowsmiths stands out by offering an exceptional, competitive, and fun experience
infused with the vibrant O’Neill’s atmosphere.
Newcomer of the Year
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Big Fang Collective
Big Fang Collective's mission is to revolutionise leisure experiences in the UK with
innovative, mind-blowing venues. Its atmosphere is described as disruptive, diverse,
and boundary-pushing, with a strong emphasis on creativity and collaboration
among its talented teams.
To provide exceptional customer service, Big Fang sets clear expectations for team
members and uses target-driven incentives based on guest feedback. The company
continuously analyse and refine the customer journey in order to set ever greater
standards in hospitality. This includes offering caddy-style service during play and
implementing an ordering platform, me&u, for convenient refreshment purchases.
Its standout quality lies in its unmatched atmosphere, designed to captivate guests
from start to finish with immersive installations, street art, and set design. The Big
Fang Collective uses dedicated set designers and a head of creative, ensuring each
experience is immersive and culturally resonant.
It takes pride in collaborating with local artists and builders to infuse local flair
into its venues through graffiti art and course installations. The team aim to create
unpredictable, unique experiences - like navigating its Skate Park hole - adding
excitement to each visit.
Company of the Year
22

Clays
Clays' atmosphere is described as a reinvention of traditional clay shooting, offering
an exciting virtual shooting experience in stunning bar environments that are fun,
safe, and accessible.
The interior design blends British heritage and nature with modernity, featuring
semi-private 'pegs' designed to evoke the English countryside. The venue also
prioritises innovation in culinary experiences, with a focus on local British produce.
Clays has developed its own cutting-edge proprietary technology, ensuring
maximum precision down to the sub-millimetre for an authentic, immersive digital
experience.
To provide the best customer service possible, Clays emphasises best-in-class
hospitality. The team is committed to nurturing and enhancing the skills and careers
of its members, ensuring exceptional service across all touchpoints. The venue
boasts highly skilled Shoot Captains and bartenders who contribute to delivering
exceptional experiences.
Clays takes pride in its excellent service reflected in customer reviews, with venues
scoring above 4.5 stars on Google reviews and exceptional feedback scores.
Company of the Year
23

Pop Playrooms
Pop Playrooms' have submitted Pop Golf as Activity of the Year for its innovative
and immersive nature. In this unique crazy golf experience, players step into a music
video setting where each hole offers exploration and a perfect photo opportunity,
encouraging guests to find the right angles and embrace the challenge. Pop Golf
exemplifies how traditional golf concepts can be elevated through meticulous
development, becoming the centerpiece of Pop Playrooms' brand and culture.
The venue excels in interior branding, seamlessly weaving pop music themes
throughout the space, creating an immersive atmosphere where guests feel like
stars in their own music video. Pop Playrooms' innovation shines with its completely
original mini golf IP, elevated to premium levels to ensure unforgettable moments
and stunning photos for every visitor.
The venue's pride lies in user-generated content (UGC), as every guest leaves with
a memorable photo or video to share, reflecting the success of Pop Golf's engaging
and unique experience.
Pop Playrooms offers a welcoming and club-like atmosphere, catering to all ages
and interests with its array of activities and Korean street food concessions from
Wing Wing, ensuring a fun-filled experience for all.
Activity of the Year
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Hijingo
Hijingo's takes on an innovative and dynamic approach to the classic game of
Bingo. Atmospherically, Hijingo blends the traditional game of bingo with highspec
production and theatrical visuals, creating an entertainment environment
reminiscent of Blade Runner and Tokyo Nights. For example, the 80s Power Trip
show turns bingo into a cinematic experience, complete with dancers in 80s attire
and sing-alongs to iconic music. Other themed shows, like Halloween's 'Ghost in the
Machine,' introduce unique narratives that engage players in exciting challenges.
Innovation is at the core of Hijingo's venue. The integration of cutting-edge
technology creates a futuristic and immersive atmosphere, with AI-like voice
guidance, synchronized stage-dancers, and state-of-the-art lighting and AV systems.
Guests are enveloped in a multi-sensory environment that feels like a glimpse into
the future of bingo.
The venue's premium food and beverage program further enhance the highly
charged and immersive experience for guests.
Hijingo's bingo sets a high standard for excellence in competitive socialising,
combining exceptional customer service with an electric atmosphere.
Activity of the Year
25

TOCA Social
TOCA Social's activity submission is its augmented reality football-based games
due to its unparalleled and exclusive nature. These innovative games cannot be
experienced anywhere else in the world, offering guests a unique and exciting
blend of football and technology.
The venue excels in providing an exceptional games experience coupled with worldclass
food and drinks suitable for guests of all ages and footballing abilities. This
combination ensures that everyone, regardless of their football skills, can enjoy
and participate in the immersive activities.
TOCA Social's innovation is showcased through its patented TOCA technology,
which enhances the football experience and sets the venue apart from traditional
football entertainment.
The atmosphere at TOCA Social's immersive tunnel entrance sets the stage, making
guests feel like football players stepping onto the pitch for the first time. Inside, the
venue buzzes with music, laughter, and the joy of experiencing the beautiful game
in innovative ways that have never been seen before. Guests enjoy delicious food,
amazing cocktails, and an atmosphere filled with the thrill of immersive football
entertainment.
Activity of the Year
26

Fairgame
Fairgame's activity is an immersive funfair experience, reimagining childhood
enjoyment through cutting-edge technology and digital leaderboards. Fairgame
brings the nostalgic feeling of "those were the days" into an epic night out,
combining beloved fairground games with modern innovation.
The venue's atmosphere is described as an adults-only playground against a stateof-the-art
backdrop, featuring a kaleidoscopic, glitter-dusted dreamland. Fairgame
revolutionizes fairground food by offering London's hottest street food traders like
Burger & Beyond, Rudy’s Pizza, and Dos Mas Tacos, alongside an expertly crafted
drinks menu and live entertainment from Thursday to Sunday.
One of Fairgame's key innovations is its concept itself—the venue isn't centered
around a single game but provides a diverse range of activities for everyone to
enjoy. Guests can excel at shooting hoops or whacking moles, adding depth and
excitement to the overall experience.
Fairgame takes immense pride in its dedicated team, many of whom have been
with the venue since its inception. The venue has cultivated an amazing culture
that contributes to the success of its innovative concept, ensuring that every guest
leaves with unforgettable memories of their Fairgame experience.
Activity of the Year
27

Roxy Leisure
Roxy Leisure's entry spotlights its unique and engaging activity, Crazy Pool,
which seamlessly combines mini golf and pool into an exciting tabletop gaming
experience. This exclusive Roxy game offers players the chance to aim and pot balls
through mini golf-inspired courses using pool cues, with courses featuring 8 to 12
holes and varying obstacles.
The development of Crazy Pool from concept to execution showcases Roxy Leisure's
resilience and creativity, particularly during the challenges of the 2020 lockdown.
Despite the shutdown, Roxy transformed its warehouse into a hub of innovation,
introducing Crazy Pool as a signature activity across multiple Roxy venues.
Crazy Pool's success is underscored by its immersive atmosphere, complete
with graffiti artwork, UV and neon lighting, and a vibrant ambiance that elevates
gameplay. The activity gained viral attention on TikTok and has become a soughtafter
experience among guests, as highlighted by positive reviews praising the
unique and fun nature of Crazy Pool.
Crazy Pool embodies inventive gameplay, adaptability, widespread appeal, and
commitment to providing guests with unforgettable moments of enjoyment and
camaraderie at Roxy Leisure venues.
Activity of the Year
28

Flight Club
Flight Club's entry focuses on Social Darts due to its ability to bring groups together
for electrifying moments of unexpected joy, appealing to both darts enthusiasts
and complete novices.
This captivating experience is ideal for gatherings of all sizes and ages, from
weekend outings to corporate events accommodating up to 650 guests.
The venue excels in creating an unbeatable atmosphere, combining the heritage
of darts with the excitement of the fairground. With dynamic lighting synchronized
to music and decor that evokes the spirit of traditional British pubs and lively
fairgrounds, Flight Club provides an electrifying backdrop for the activity.
Innovation shines through Flight Club's state-of-the-art dart tracking technology,
which seamlessly tracks and scores every throw, eliminating the need for manual
calculations and providing guests with thrilling action replays.
Flight Club takes pride in its extensive expansion across the UK since 2015,
spreading the joy of Social Darts to 9 cities and establishing 12 venues nationwide.
Additionally, with the support of franchise partners, Flight Club has expanded
globally, with venues in the USA and Australia.
Activity of the Year
29

Golf Fang - Cardiff
There's simply nothing like Golf Fang Cardiff—where else can you slide down a 30ft
slide halfway through your night out?
The venue's atmosphere is a journey through nostalgia, pop culture, graffiti, and
old-school hip-hop, catering to a diverse range of interests. Golf Fang Cardiff
transports guests to a world of Blockbuster video stores or the infamous Jeremy
Kyle show, ensuring there's something for everyone.
Customer service at Golf Fang Cardiff is exceptional, driven by its ethos that's
instilled into every team member. Staff members are dedicated to living and
breathing the brand, ensuring that every guest receives a memorable and
immersive experience. From capturing perfect snapshots of the night to promptly
serving drinks, the team goes above and beyond to enhance each visit.
Competitive socialising is at the core of Golf Fang Cardiff's experience, keeping
guests engaged and excited with unpredictable hole designs like the challenging
Skate Park hole.
The venue's atmosphere sets it apart, aiming to dazzle guests from the moment
they enter until they depart. Golf Fang Cardiff offers a sensory feast, engaging all
five senses to create an unforgettable experience.
Venue of the Year
30

TOCA Social - The O2
TOCA Social features an unbeatable games experience coupled with world-class
food and drinks, catering to guests of all ages and footballing abilities. It places guest
experience at the heart of every touchpoint within the venue, with a commitment
to excellence has resulted in a world-first experience that resonates deeply.
The venue's innovation lies in its patented TOCA technology—a unique blend
of football-based games designed to be inclusive and enjoyable for everyone,
regardless of their football skills.
As a venue, TOCA Social takes pride in offering 5-star immersive football games
complemented by an exceptional food and drinks menu. This combination creates
an unforgettable experience for every guest.
Upon entering TOCA Social, guests are greeted with a warm welcome at check-in,
followed by an immersive journey through the venue's tunnel—a popular spot
for Instagrammers. Inside, the atmosphere is lively, with music playing as guests
engage in a revolutionary way of experiencing the beautiful game. The sight of
people enjoying football in this innovative setting, combined with delicious food
and amazing cocktails, completes the unparalleled atmosphere that defines TOCA
Social as a venue.
Venue of the Year
31

Monopoly Lifesized - London
At Monopoly Lifesized, guests not only play an intense and exciting game of
Monopoly but also find themselves fully immersed in its fantasy world, brought to
life through themed aesthetic design and interactive actors. Successfully completing
challenges allows players to buy properties and earn money, echoing the true spirit
of Monopoly in a larger-than-life setting.
A standout aspect of Monopoly Lifesized is the attention to detail in creating a
journey into the Monopoly theme from the moment guests arrive. The venue
strikes a branded balance between immersive theming and a premium experience,
with clever touches like passing "Go" upon entering, 'The Water Works' themed
bathrooms, and hidden Monopoly brand "easter eggs" throughout the Top Hat
Restaurant & Bar.
Monopoly Lifesized incorporates traditional theatrical elements like light, sound,
and visual effects with a skilled team of actors and technical staff to deliver an
interactive, competitive, and theatrical performance within an attraction format.
Despite opening during a challenging period in hospitality history, Monopoly
Lifesized has successfully navigated these difficulties, a testament to the dedication
and talent of its teams across all departments.
Venue of the Year
32

Meet the
Judges
The Gamechangers advisory board, composed of top
professionals across diverse disciplines within the sector, is
uniquely equipped to assess and acknowledge excellence in
competitive socialising.
Their independent expertise guarantees that the most
exceptional venues and experiences attain prestigious titles
in this exciting competition.
HUGH KNOWLES
Owner, Leisure Social
KATIE JENKINS
Marketing &
Partnerships Director
KAM Insight
ZOË KNOWLES
Chief Customer
Officer, Wireless Social
ED CHRISTMAS
Managing Director,
Bums On Seats
MOLLY DAVIS
Head of Comms, BII
ROGER BUNCE
Sales Director, Home
Leisure Direct
33

TOM BRADY
Founder & CEO,
GigRealm
JADE CRAIG
MD, Inntegra
& Founder,
Gamechangers
Organisation
JOBY MORTIMER
Coroporate Account
Director for
Hospitality
LUKE ELFORD
John Gaunt &
Partners Licensing
Solicitors
NEIL WESTWATER
Managing Director,
Polaris Elements
CIERAN DE
VALMENCY
Owner Nat20 Design
& CTO, Gamechangers
Organisation
SHARON
DICKINSON
Comercial Director,
Gamechangers
Organisation
1 MONTH FREE MEMBERSHIP TO
FOR ALL ATTENDEES
Want to find out what Gamechangers can do
for you as an operator? Scan the QR code to
claim your FREE month's membership to the
organisation. Join the community, make savings,
excel and change the game.
34

TEST
DRIVE
TODAY
baseperformance.net
info@baseperformance.net
bps ltd, Manor Park,
Warkworth, Banbury,
OX17 2AG

PLAYER 1
Create smart & beautiful customer
journeys & campaigns
understand customer habits with proof
of presence
unlimited database growth,
email sends & support
80+ hospitality tech integrations
PLAYER 2
create, sell, & redeem gift cards
& experiences with ease
branded webshop
sell online & in-venue
30+ EPOS & ordering platform
integrations
AIRSHIP.CO.UK
USETOGGLE.COM

Workforce is a free membership platform, giving pub employees
access to a comprehensive range of resources, insight and support.
Inspire
you to take your career to the next level within the pub sector,
allowing you to achieve the most you can and grow as an individual.
Develop
new industry skills through our training & development platforms, tips
& tricks and more including our industry experts and mentors.
Support
you across every aspect of your role, with resources, insight and
advice from those within your sector and beyond.
“Workforce will be instrumental in creating a free
to use community for your team members,
enabling their growth and development in our
fantastic industry.”
Steve Alton, BII CEO
contactus@biiworkforce.org
biiworkforce.org
Sign up
Today

THE HOME OF
European Football
www.tntsportsbusiness.co.uk
For more information contact: dan.willsher@bt.com

• Darts - peak period in the minds of consumers.
• Nostalgia Mega-trend - Gen Z/Millenials love 80s/90s.
• Bullseye Gameshow - major terrestrial TV channel soon.
• Bully - 90s kitsch cool, Ally Pally in a can!

CONFIDENCE AND ASSURANCE THAT YOU’RE WORKING WITH
CONFIDENCE BRITAIN’S AND LEADING ASSURANCE FOODSERVICE THAT YOU’RE WHOLESALER WORKING WITH
BRITAIN’S Foodservice LEADING Operator FOODSERVICE of the Year
CONFIDENCE AND ASSURANCE
WHOLESALER
THAT YOU’RE WORKING WITH
Foodservice
2019-2021
Operator of the Year
BRITAIN’S LEADING FOODSERVICE WHOLESALER
Helping you innovate and develop
Helping
your
you
menu,
innovate
tailored
and
to
develop
your business
2019-2021
your
and
menu,
sector
National Wholesaler of the Year 2020
tailored to your business
National
(Grocer Foodservice
Wholesaler
Gold Awards) Operator of the Year and sector
of the Year 2020
Leading Helping the you industry innovate on and reducing develop
2019-2021
(Grocer Gold Awards)
Leading
packaging, your menu,
Over 50 other product and industry
the industry
especially tailored
on reducing
single-use to your business
packaging,
plastic, and sector
especially single-use
Over
awards National
50 other
in 2020 Wholesaler
product
alone of the Year 2020
supporting your own
and industry
(Grocer Gold Awards)
plastic,
sustainability Leading supporting the and industry your
CSR
own on credentials reducing
awards Independent in 2020 alone assurance of
sustainability packaging, and especially CSR credentials single-use
Independent
product Over 50 quality, other
assurance
provenance product and
of
and industry
plastic, supporting your own
product
technical awards in
quality,
safety 2020 alone
provenance and
sustainability and CSR credentials
technical Independent safety assurance of
product quality, provenance and
BACKED BY SYSCO, THE WORLD’S LEADING FOODSERVICE COMPANY
technical safety
BACKED £200m BY SYSCO, being invested THE WORLD’S now in depot LEADING Continuing FOODSERVICE investment COMPANY in new
£200m
and
being
logistics
invested
systems
now
to
in
ensure
depot Continuing
data analytics,
investment
mobile
in new
apps,
and
more
logistics
accurate
systems
order
to ensure
picking and
data
warehouse
analytics, mobile
management
apps,
systems
more
more
accurate £200m efficient being order
deliveries invested picking and now in depot warehouse
and Continuing communications
management investment systems
to improve in new
more efficient and logistics deliveries systems to ensure and
our
communications data service analytics, mobile to improve apps,
more accurate order picking and our service warehouse management systems
more efficient deliveries
BACKED BY SYSCO, THE WORLD’S LEADING FOODSERVICE COMPANY
and communications to improve
our service

MAKE YOUR MENU
WORK FOR YOU!
Our delicious foodservice solutions take the hard
work out and put the quality in.
We’ll keep your customers coming back time after
time, delivering consistently healthy profits.
We’ll provide:
• Equipment options
• On-site training
• Free marketing support
For more information please call
0344 892 0399 or email
benjamin.o’mahoney@sysco.com

Bristol born and made to stand out, the award winning Butcombe Brewing Co.
began life at a time of cultural, social and political change. 45 years young
and staying true to our beliefs and Bristolian roots, it looks like owning a
resolutely maverick brewing company isn’t such a crazy idea after all.
WELCOME TO THE BUTCOMBE BREWING CO!
COLLAB
BEER
GLUTEN
FREE
ALC 4.0% VOL
BOTTLES: ALC 4.5% VOL
Original Amber Ale: Crafted
from Marris Otter malt,
secret English hops. A classic.
ALC 3.8% VOL
Rare Breed Pale Ale :
Made with Adams Malt
from the farm. Distinctive,
citrus, clean.
ALC 4.4% VOL
Butcombe Gold: Gluten-free,
refreshing, an exceptional
golden ale.
ALC 4.5% VOL
Tall Tales Pale Ale: Juicy hops,
citrusy, tropical fruit notes.
ALC 0.5% VOL
Goram IPA Zero: Multi-award
winning, alcohol-free IPA.
Contact orders@butcombe.com for further info on stocking

TIME TO MIX IT UP
WITH DOUBLE DUTCH
Get in touch to see how we can support with:
• Bespoke POS
• Staff Training & Education
• Menu Support
• Serve Development
• Events & Activation
• Sustainability Efforts
sales@doubledutchdrinks.com

© 2024 The Coca-Cola Company. All rights reserved.
COCA-COLA and REAL MAGIC are registered trade marks of The Coca-Cola Company.

OVER
£500,000
IN SAVINGS
Our operator members have
collectively saved over
£500,000 thanks to the
support of our extensive,
vetted supplier network.
Competitive socialising research &
data analysis
FREE 24 hour helplines for licensing,
insurance & HR
Pre-negotiated rates
with big name suppliers
Exclusive BDM networking
& practice sharing events
Join the community today
* New memberships only. Terms and conditions apply. For more information please visit the Gamechangers Organisation website.

Gamechangers
Organisation
ONE MONTH
FREE TRIAL!
For all operators who sign up within 1 week of
attending Competitive Socialising: The Power of
Play*. Join the community today.
We're here to unlock competitive
socialising in your venue
Gamechangers is the only organisation designed
to look after venues that offer a competitive
socialising, immersive leisure or experiential
element in their space.
We're here to support and help you navigate
your journey in this growing sector of the market.

EVERLEAF MAKES NON-ALCOHOLIC
COCKTAILS TASTE GREAT
AND SELL BETTER
Multi award winning, and ROS more than
double the category average. (IRI data, 2023)
SCAN HERE
FOR COCKTAIL
RECIPES

RESEARCH REPORT
COMPETITIVE
SOCIALISING 2024
1-in-3
UK adults have visited a
Competitive Socialising venue.
of Competitive Socialising customers
34% visit a venue at least once a month.
64%
say word of mouth is the primary
method of hearing about a venue,
followed by social media.
KAM
No.1
Waiting too long between games is
the no.1 frustration for customers.
DOWNLOAD NOW:
www.kaminsight.com

IS YOUR LICENCE AS
COMPETITIVE AS IT COULD BE?
LICENSING MADE EASY
ASK US HOW!
Let us show you what our team of Licensing
Experts can do for you and your premises
WE'RE HERE TO HELP
We're here to ensure your licences fit your style of operation, so you can concentrate
on running the businesses you want.
MANAGEMENT CHANGES HELP
Day to day applications and
maintainance of your
licences.
Whether it's a new licence
or varying one you have to
ensure it fits your
operation.
Your licence is your biggest
asset. We can help protect
it If you have any regulatory
issues.
www.john-gaunt.co.uk Sheffield | London | Gosport 0114 266 8664

TAKE A SHOT!

No.1 dedicated alcohol-free beer*
PROUDLY STOCKED IN
*CIRCANA DATA, 2023

OVER 30 YEARS OF LONG-TERM PARTNERSHIPS WITH
COFFEE FARMERS: BETTER LIVES, BETTER PLANET
AND BETTER TASTING COFFEE.
AWARD WINNING
COFFEE.
Meticulously sourced.
Ethically Traded.
Deliciously Grumpy.

THE MAGIC OF CAPRI
TRY IT MIXED!
DI CAPRI
TONIC
INGREDIENTS
50 ml Limoncello Di Capri
150 ml Tonic water
Sprig of mint
Lemon zest
DI CAPRI
SPRITZ
INGREDIENTS
75 ml Prosecco
50 ml Limoncello Di Capri
25 ml Soda
Sprig of mint
Lemon twist
PREPARATION
Pour all the ingredients into a highball glass filled
with ice. Stir and garnish with a sprig of mint and a
lemon zest.
PREPARATION
Pour all the ingredients into a white wine goblet,
add ice cubes and stir. Garnish with a sprig of mint
and a lemon twist.

the web & design agency
for the hospitality industry
Rolling a 20 earns you a critical
success: meaning you not only
achieve your goals, but you
surpass all expectations for
what success looks like.
visit us online
nat20.design
Nat20 Design aims to elevate
client projects by blending
design, speed, & functionality -
exceeding expectations every
time.
custom
websites
bespoke
products
What we can do for you
interactive
platforms
brand
design
systems
solutions
printed
materials
brochure
design
large scale
design
we designed this programme!
Nat20 Design is a proud supplier to the Gamechangers Organisation

Mobile ordering
that lets your
guests stay in
the game
Capture more sales
Curate flawless guest journeys
Grow your CRM database
24/7 tech support
Direct POS integrations
Brands with good taste
Ready to come
out on top?
Scan here to
see more.

BRING YOUR ENERGY
SERVES UP TO DATE…
GIVE YOUR CUSTOMERS
WHAT THEY WANT
1 IN 2
ENERGY DRINKERS
WOULD BUY A
MONSTER ENERGY
IF AVAILABLE IN
YOUR VENUE * AN ANY TIME
ALCOHOL
ALTERNATIVE
WITH FOOD,
ALL DAY &
ALL NIGHT
MULTI-SERVE
COCKTAIL
MIXER
Energy Drinks Have
Never Tasted So Good
Portfolio also includes the OG
To order your POS Kit or find out more, email connect@ccep.com, call 0808 1 000 000 or visit my.ccep.com. While stocks last. *Source Hospitality outlets 2CV - Energy Audience U&A, May 2022, GB

Pearl creative provide the pinnacle of
specialist entertainment for events.
No event is too big or too small, from weddings
to corporate, birthdays to barmitvahs,
we provide it all.
AERIAL PERFORMERS
BURLESQUE
DANCE ACTS
CONTORTIONISTS
FIRE PERFORMERS
MAGICIANS
MIRROR MEN
SHOWGIRLS
STILT WALKERS
+ MANY MORE
+44 7487831552 info@pearlcreative.co.uk
@pearlcreativeentertainment

NDML LOGO - WHITE OUT
THE COMPETITIVE
SOCIALISING
INSURANCE EXPERTS
Competitive socialising venues are at the forefront
of the hospitality sector, but they come with
increased risk. With over 27 years’ experience
protecting nightlife & leisure venues, we know what
those risks are & how to protect you from them.
Talk to our team to find out more.
WE WORK WITH:
NDML.CO.UK 0344 488 9205
2023-JN0413-V1 © NDML (A trading name of Club Insure Ltd Registered in England & Wales no. 03535054)
NDML Is Authorised & Regulated by the Financial Conduct Authority no. 304875

We wanted to write
about how we make it
easier and more
profitable to enter
the competitive
socialising market.
But to make it work,
we had to think of
something clever.
If that speaks to you,
talk to us.
Interested in developing a new concept, or
adding acitivites to your existing operation?
Book a 30 minute intro call or email us at
hello@puristsofplay.com.

A FULL SUITE OF
HOSPITALITY
SOFTWARE TO HELP
YOU ACHIEVE YOUR
GROWTH AMBITIONS.
WHAT WE OFFER
workforce management
labour deployment
cash management
ePos and mPoS
mPay - mPos and payment device
in one
order and pay
menu management
stock inventory
procurement
SAVE 10%
OFF
LABOUR
COSTS
(POLARIS DATA)
AWARD-WINNING
SOFTWARE
BEST
USE OF
TECH
(MPAY)
www.polaris-elements.co.uk
0203 198 8000

CONTROL OPERATIONAL BALANCE
VISIT
VENNERS.COM

STAY AHEAD OF THE COMPETITION
WITH POWERFUL EPOS.
Tevalis is the hospitality
industry’s leading EPOS,
Enterprise and integrated
technology solutions provider.
Hear more from our
client community here.
REPOSITION YOUR PLACE IN HOSPITALITY
From mini-golf to multi-site gastro-gaming venues, the Tevalis Technology Ecosystem will streamẨ
line operations, increase revenue opportunities, and deliver sustained ROI.
We’re specialists in EPOS, business performance data, and customer service: our efficient and
effective solutions give you complete control whilst making your guests’ experience unforgettable.
HEAR FROM OUR CLIENT COMMUNITY
“
The fact that Tevalis worked with brands such as Puttshack and BOXPARK,
coupled with the flexibility, reporting, and visibility around third-party
kitchens has been a huge benefit for us. Tevalis allows us to make business
decisions in a fast & efficient way.
“
www.tevalis.com
0330 002 1555 sales@tevalis.com
@tevalis.epos @tevalis_epos Tevalis Limited Tevalis Epos

Hello
freedom.
With minimum contract terms starting from 1 month,
we won’t tie you down for years. Join us today.
We’re tearing up the rulebook when it comes to payments. No long-term contracts.
No hidden costs.
With Dojo you can accept cards faster, get paid quicker and keep trading securely.
Welcome to effortless payments.
Contact your Payments Consultant today.
Market-leading
security
Next working day transfers
No long-term commitment

Nationwide waste
and recycling
solutions
Enter our prize draw to win a £100
Flight Club Voucher
Scan the QR code and complete our form. The
winner will be drawn at random
COME SEE US TODAY TO ENTER
AND TO FIND OUT MORE.
*T&Cs apply
wastesource.co.uk

TARGETED. INSTANT. EFFECTIVE.
Turn Guest Wi-Fi into a powerful
advertising tool.
publicise
A new revenue stream and channel to
drive upsell.
Tailor ads based on the viewers profile
such as age, gender and visit
frequency.
www.wireless-social.com/activate