Best of 5 Brand Development Pioneers to Watch Out March2024

Best of 5 Brand Development Pioneers to Watch Out
L O O K
I N D I A
www.ciolookindia.com
Vol 03
Issue 01
2024
Mrs Amarja Korhalkar Vaidya
Founder
AK Media Services
The Dynamic Duo of
Amarja and Bhushan –
On the
AK Media
Services Mission
Mr Bhushan Vaidya
Founder
AK Media Services
Powering Your Digital Marketing Dream

Best of 5
Brand
Development
Pioneers
to Watch Out

Editor's
Note

THE PIONEERS OF BRAND DEVELOPMENT:
LEADERS SHAPING THE FUTURE
n the dynamic world of branding, where innovation
Iand creativity reign supreme, there exist a select group
of individuals who are pioneering the way forward.
These visionaries are not just shaping the present, but they
are also laying the foundation for the future of brand
development. As we navigate through an increasingly
competitive marketplace, it is essential to recognize and
celebrate the contributions of these brand development
pioneers.
At the forefront of this movement is a cadre of leaders who
possess a deep understanding of consumer behaviour,
market trends, and the ever-evolving digital landscape.
They are adept at harnessing the power of storytelling,
design, and technology to create compelling brand
experiences that resonate with audiences on a profound
level.
These pioneers are not bound by convention; instead, they
are constantly pushing the boundaries of what is possible,
redefining the rules of engagement, and challenging
industry norms. Their boldness and willingness to take risks
have set them apart from their peers, positioning them as
true trailblazers in the field of brand development.
While each of these pioneers brings a unique perspective
and approach to the table, they all share a common
commitment to excellence and a relentless pursuit of
innovation. They understand that building a successful
brand requires more than just clever marketing tactics; it
requires authenticity, integrity, and a deep connection with
consumers.
As we look to the future of brand development, it is clear
that these pioneers will continue to play a pivotal role in
shaping the industry landscape. Their vision, creativity, and
leadership will inspire the next generation of brand
builders, driving innovation and driving positive change in
the years to come.
In this CIOLook India’s exclusive edition titled “Best of 5
Brand Development Pioneers to Watch Out,” the
pioneers of brand development are the driving force behind
the evolution of the industry. Their unwavering dedication
to excellence, coupled with their innovative spirit, makes
them leaders to watch out for in the ever-changing world of
branding. As we celebrate their achievements and
contributions, let us also look forward to the exciting
possibilities that lie ahead in the world of brand
development.
- Gaurav PR Wankhade
Managing Editor

Cover
Story 08
The Dynamic Duo of
Amarja and Bhushan –
On the
AK Media
Services Mission
Powering Your Digital Marketing Dream

Profiles
22
26
18
Manas Dewan
A Pioneering Force and Global Grand
Strategist of Brand Kiln
Meet
Ram Gudipati
A Visionary Pioneer in Brand Development
articles
30
Consistency is Key
The Secret Weapon of Successful Brands:
Is Your Brand Story Telling the Right Tale?
Modern Perspec ves
How to Connect with Your Audience
with the Power of Brand Storytelling?
CONTENTS

L O O K
I N D I A
www.ciolookindia.com
Abhishek Joshi
Editor-in-Chief
FOLLOW US ON
www.twitter.com/ciolookindia
www.facebook.com/ciolookindia/
WE ARE ALSO AVAILABLE ON
CONTENT
Managing Editor: Gaurav PR Wankhade
Assisting Editor : Prajakta Zurale
DESIGN
CONTACT US ON
Email
sales@ciolookindia.com
For Subscription
www.ciolookindia.com
Visualizer : Sandeep Tikode
Art & Design Director : Sameen Arif
Associate Designer : Rashmi Singh
SALES
Vice President : Swapnali Vasaikar
Asst. Vice President : Tejaswini Whaval
Copyright © 2024 CIOLOOK India, All
rights reserved. The content and images
used in this magazine should not be
reproduced or transmitted in any form
or by any means, electronic, mechanical,
photocopying, recording or otherwise,
without prior permission from CIOLOOK
India. Reprint rights remain solely with
CIOLOOK India.
Sr. Team Leader : Suraj Gadekar
BDE : Meera Patel
TECHNICAL
Technical Head : Prachi Mokashi
Technical Specialist: Rajeshwari Avhad
Technical Consultant : Tanaji Fartade
SME-SMO
Research Analyst : Renuka Kulkarni
SEO Lead : Nikita Khadalkar
sales@ciolookindia.com
March, 2024
Cover Price: Rs.300/-

Best of 5
Brand
Development
Pioneers
to Watch Out
Company
Featuring
Brief
Avinash Chandra,
Founder and CEO
Manas Dewan,
Founder Director
Manu Bennur,
Partner and Brand
Strategist
Mrs Amarja
Korhalkar Vaidya
and Mr Bhushan Vaidya,
Founders
BrandLoom Consulting
Brand Kiln Pvt. Ltd.
Whitespace Brand
Consulting
AK Media Services
As the Founder and CEO of BrandLoom, Avinash has a rare
opportunity to see behind the scenes of hundreds of brands,
see what's working and what's not working.
Currently serving as the Founder Director of Brand Kiln Pvt, Manas
Dewan emerges as a pioneering force in the realm of brand
development, leveraging over two decades of profound corporate
leadership experience spanning across India, the Middle East, and
Europe.
Manu Bennur, based in Bengaluru, is currently a Partner at
Whitespace Brand Consulting, bringing experience and a robust
skill set that includes Sales, Marketing, Business Development,
Interpersonal Communication Abilities, Positive Team Player and
more, contributes valuable insights to the industry.
The dynamic duo of Amarja and Bhushan are providing a wide
spectrum of Internet Marketing services to all kinds of businesses,
and offer global solutions of Digital Marketing and communication
through Websites, Social Media Platforms, and Search Engines.
Ram Gudipati,
Founder and CEO
Brand Harvest
Consultancy Pvt Ltd
Ram has over 20 years of experience in branding and
advertising, nine of which are as the co-founder of Brand
Harvest Consulting Pvt. Ltd.

The Dynamic Duo of
Amarja and Bhushan –
On the
AK Media
Services Mission
Powering Your Digital Marketing Dream
Mrs Amarja Korhalkar Vaidya
Founder
AK Media Services

Mr Bhushan Vaidya
Founder
AK Media Services
c o v e r s t o r y

Think of a vibrant, ever-evolving landscape where
businesses can blossom and reach unimaginable
heights. That's the digital world, and at the forefront,
steering the course, stand the modern-day digital marketing
pioneers–Mrs Amarja Korhalkar Vaidya and Mr
Bhushan Vaidya. They are the visionaries, the innovators,
and the strategists who are not just navigating the digital
space but actively shaping it, transforming it into a
launchpad for businesses to achieve their wildest digital
dreams.
But how, you ask, are Amarja and Bhushan fuelling these
dreams?
In the dynamic landscape of India's digital marketing scene,
Amarja and Bhushan established AK Media Services.
Founded in 2015, with their reliable and results-oriented
agency, Amarja and Bhushan have helped companies to
transform themselves. They are recognized as the most
trusted partners for businesses of all sizes, guiding them
through the ever-evolving digital realm.
Building Bridges with Data
Unlike old-school marketing, relying solely on intuition,
Amarja, Bhushan and their team of experts leverage data
like never before. They employ powerful analytics tools to
understand customer behaviour, predict trends, and
personalize campaigns with laser-sharp precision. This
data-driven approach ensures every click and every
interaction fuels targeted engagement, leading businesses
closer to their goals.
According to the dynamic duo, the AK Media Services
team keeps no stone unturned when it comes to client
expectations from marketing. A proper research process is
implemented at AK Media Services, making each campaign
a success as per the goal.
AK Media Services recognizes that the essence of brand
development is deeply rooted in achieving seamless
operations and enhancing the business eco-system and
industrial efficiency. Amarja says, “We understand that
balancing operational proficiency and meeting client
expectations is crucial for sustained success. Here's how
our company achieves this delicate equilibrium:”
Comprehensive Understanding of Client Needs:
Bhushan says they start by thoroughly understanding their
client's needs and expectations. “Our team engages in open
Our commitment to
leveraging cu ng-edge
tools and so ware is
evident in every aspect
of our opera ons.
communication to grasp each client's specific requirements
and goals.” This foundational step ensures that their
operations are aligned with client expectations from the
outset.
Tailored Solutions and Flexibility: AK Media Services is
committed to providing customized solutions that meet
each client's unique requirements. Amarja says they
understand that one size does not fit all and are flexible in
adapting their operational processes to accommodate
diverse needs. “This approach allows us to deliver services
that meet and exceed client expectations.”
Continuous Improvement: Operational proficiency is an
ongoing journey. Bhushan says, “We emphasize a culture of
continuous improvement within our organization.” Regular
assessments, feedback loops, and performance evaluations
help them identify areas for enhancement. By constantly
refining their processes, they ensure that their operations
evolve with the changing landscape of client expectations
and industry standards.
Investment in Technology: Amarja furthers, “We leverage
cutting-edge technology to enhance operational efficiency.
This includes investing in advanced tools, software, and
infrastructure that streamline our processes. By staying at
the forefront of technological advancements, we can deliver
services with speed, accuracy, and innovation, meeting and
exceeding our clients' expectations.”
Skilled and Empowered Team: According to Bhushan,
their success lies in the expertise and dedication of their
team. “We invest in training programs to update our
workforce with industry trends and skills. Empowering our
team members to make decisions and contribute ideas
fosters a collaborative environment responsive to operational
demands and client expectations.”

Transparent Communication: They further that clear and
transparent communication is a cornerstone of their
approach. “We maintain an open line of communication
with our clients throughout the project lifecycle.” This
ensures adjustments or modifications can be made in realtime,
minimizing the gap between operational proficiency
and evolving client expectations.
In essence, AK Media Services is committed to a dynamic
and client-centric approach to brand development. By
combining operational excellence with a deep understanding
of client needs, the team strives to create a harmonious
and mutually beneficial partnership that drives the success
of clients and the company.
Storytelling Through Every Pixel
Amarja, Bhushan, and their team are masters of weaving
narratives that resonate, using captivating visuals, interactive
experiences, and emotionally charged content. “We
understand that attention spans are fleeting, so we craft
stories that grab eyeballs and hold hearts, leaving a lasting
impression on potential customers,” says Amarja, who
always planned to be in the marketing business.
It was in her 12th standard when she decided to be in the
marketing industry. Of course, the path was new and
unexplored for her as she comes from the small town of
Kopargaon, and none of her family was in this sector.
However, she always had a business blood. After completing
B. Sc Chemistry, Amarja stepped into Pune and took a
year’s break to study for the MBA marketing entrance
exam. She learned about Pune University’s M. Sc in
Communications course during this time. It was a completely
new dimension for her and a new path altogether to
get into the course. Yet, she chose it over an MBA.
“Because here I could learn not only marketing theory but
also all types of communications, content production,
Research and much more,” recalls Amarja. When she
started studying at Pune University, she met her senior,
Bhushan Vaidya.
Bhushan was a focused student involved in various
activities like script writing, newspaper article writing,
student news channel reporting, drama direction, and
production.
From a middle-class family, Bhushan started working parttime
right from his 12th. He supported his family from a
We understand that
striking a balance between
opera onal proficiency and
mee ng client expecta ons
is crucial for sustained
success.
young age and took the responsibilities on his shoulders.
Both Bhushan and Amarja became good friends and started
helping each other with the combined vision. After
completing his degree, Bhushan began working as a content
producer with one of the news channels. Even though he
started his job, the dream of founding his own marketing
company kept him looking for opportunities.
Bhushan recalls, “Amarja and I talked for hours about how
to start our venture as there was no godfather for us to hold
hands with.”
Parallelly, Amarja started taking freelancing marketing
projects to explore the industry more and more. The work
quality and the workflow were good with her. It was in
2015 when Bhushan and Amarja decided to take a leap of
faith and start their venture under the name ‘AK Media
Services.’
Bhushan quit his job and came back to Pune. “It was a new
beginning of a passionate project for both of us,” says
Amarja. AK team started with three people in a garage
room, Amarja herself, Bhushan and Madhura, making
efforts day and night to create the best Marketing Company
in India.
Today, AK Media Services is a team of passionate members
working hard to make a difference in marketing. From day
one, Bhushan and Amarja decided on their roles and
responsibilities, making it a strong team that no one could
break, no matter what. In 2017, they got married and are
leading a successful business and married life.
Today, AK Media Services works with the most important
guiding philosophy: ‘Marketing should not be an expense.
It should be an investment.’

Amarja insists, “We ensure every team member understands
and implements this philosophy's importance.” It is very
easy to suggest marketing tools or platforms. However,
understanding the goals of the brand, crafting the strategy,
identifying correct marketing platforms, and executing
exactly what needs to be executed are the roles of a strongminded
marketer. Each AK team member follows the
statement thoroughly, which is why the AK team crafts the
best strategies for clients and can promise good ROI per
goals.
Embracing the Power of Innovation
The digital landscape is constantly evolving, and these
pioneers are at the forefront, embracing emerging technologies
like Blockchain, VR/AR, and voice search. They
experiment, break boundaries, and push the limits of what's
possible, creating innovative campaigns that truly set
businesses apart.
Bhushan says, “Benjamin Franklin once said, ‘For the best
return on your money, pour your purse into your head’.”
For the growth of any company, every team member must
be updated with the market and its trends. “At AK Media
Services, we encourage our team members to take different
courses and enhance their skills. We also occasionally
arrange various lectures and training programs for our
team members.” For a marketing company, it is also
important to be updated with the software and tools
required. The company makes its best efforts to be ahead of
time and updated.
Amarja and Bhushan’s leadership style is often recognized
as a driving force behind their achievements. Shedding light
on their approach, Amarja says the first thing that is
followed in AK Media Services is that each associated with
the team is considered a ‘Team Member’ and not an
employee.
Marke ng should not be
an expense; it should be
an investment.
Right from the founders to the intern, each is given an equal
chance to perform and state their opinion. From day one,
Bhushan and Amarja ensured that those recruited in the
company should experience ‘Freedom of speech and
performance.’
AK Media Services stands on the ‘Power of Skilled
Marketers.’ Each person has their capability, ability to
perform and power of thinking. As leaders, Bhushan and
Amarja ensure that each team member is given a fair
chance to prove their ability and enhance it. This mindset
has made the AK Media Services team a strong foundationled
marketing company where everybody performs at their
best to give the best results to the client.
From the company’s goal setting to the performance review,
everything is discussed, keeping in mind that everybody is
human and has weaknesses and strengths. Amarja and
Bhushan also help their team members improve their
weaknesses and enhance their strengths. “The philosophy
we believe is a quote by Hon. Ratanji Tata: ‘If you want to
walk fast, walk alone. But if you want to walk far, walk
together’,” says Bhushan.
Embracing Automation, Unleashing Agility
Modern pioneers like Amarja and Bhushan know the value
of time. They leverage automation tools and AI-powered
solutions to streamline repetitive tasks, freeing their teams
to focus on strategic thinking and creative ideation. This
agility allows them to adapt to ever-changing trends and
respond to real-time customer needs, propelling businesses
ahead of the curve.
According to them, in the dynamic landscape of brand
development, AK Media Services embraces technology as
the cornerstone of its strategy to enhance efficiency and
remain at the forefront of the digital age. Amarja says, “Our
commitment to leveraging cutting-edge tools and software
is evident in every aspect of our operations. By integrating
advanced technology, we streamline our processes,
ensuring operational precision and the delivery of highcalibre
services to our clients.”
Bhushan adds, “Data holds the key to informed decisionmaking,
and we harness its power through sophisticated
analytics. This data-driven approach enables us to gain
valuable insights into market trends, consumer behaviour,
and industry shifts, empowering us to adapt our services to
meet evolving needs.”

Our vision for AK Media
Services is a tapestry woven
with passion, innova on,
sustainability, and a
commitment to
excellence.
Digital marketing, a pivotal component of brand development,
is approached with innovation. From engaging social
media campaigns to strategic SEO optimization, they
capitalize on digital platforms to maximize brand visibility
and foster meaningful connections with audiences.
Automation is seamlessly woven into the team’s workflows,
reducing manual effort and enhancing accuracy. “This
strategic use of technology allows our teams to focus on the
creative and strategic elements of brand development,
ensuring a holistic and impactful approach,” says Amarja,
adding that the virtual collaboration tools facilitate seamless
communication and project management across their global
teams.
Bhushan says, “In an interconnected world, these tools
ensure that our collaborative efforts remain efficient,
regardless of geographical distances. Moreover, our
commitment to staying ahead extends to the proactive
adoption of emerging technologies.”
Whether it's integrating augmented reality experiences or
leveraging the power of artificial intelligence, they stay
agile in their approach, ensuring that their clients benefit
from the latest and most impactful technological
advancements.
At AK Media Services, their tech-centric philosophy isn't
just about keeping pace and leading the way. “By continually
embracing and adapting to the advancements in
technology, we optimize our services, ensuring that our
clients navigate the digital age with confidence and
success,” says Amarja and Bhushan.
Community Building, Not Just Branding
It's no longer about shouting the loudest. These pioneers
understand the power of building genuine connections.
They foster communities around brands, creating spaces for
interaction, loyalty, and advocacy. This organic engagement
fuels authentic brand love, ultimately translating into longterm
success for businesses.
Furthermore, Amarja adds that at AK Media Services, they
believe in the transformative power of their workforce and
recognize that they are the true architects of the company’s
success.
“As the founders, fostering a culture of growth, skill
development, and empowerment is not just a mission
statement; it's a guiding principle deeply embedded in the
fabric of our organization. From the outset, we envisioned
AK Media Services as more than just a workplace; it's a
community where every team member is valued and
encouraged to thrive. We cultivate a culture of growth by
investing in continuous learning opportunities,” says
Amarja.
Empowerment is not a buzzword; it's a daily practice.
Bhushan and Amarja’s leadership style is built on trust and
collaboration. “Each team member is encouraged to voice
their ideas and contribute meaningfully to our projects,”
says Bhushan.
Their open-door policy isn't just symbolic; it's a commitment
to transparent communication. Regular feedback
sessions and performance reviews are not about scrutiny but
about mutual growth. Bhushan says they celebrate achievements
and view challenges as opportunities for improvement,
ensuring that each team member feels supported on
their professional journey.
Amarja adds, “Beyond professional development, we
prioritize the well-being of our employees.” A positive work
environment is crucial for creativity and productivity.
Modern Day Digital Marketing Pioneers
“AK Media Services is not just a company; it's a collective
effort fuelled by the passion and dedication of our team.
The success of our organization is a testament to each
employee's incredible talent and commitment. As the
founder, my role is not just to lead but to inspire a culture
where everyone can flourish, grow, and contribute to the
collective success of AK Media Services,” states Amarja.
In the ever-evolving landscape of India's brand development
sector, AK Media Services has indeed encountered its
fair share of challenges. One instance that stands out as a

testament to the team's resilience and ingenuity unfolded
during economic turbulence that significantly impacted
client budgets and market dynamics.
Bhushan recalls it was a challenging time, marked by
uncertainty and a cautious business environment. Many
clients were tightening their belts, and the demand for brand
development services saw a noticeable dip.
As the founders of AK Media Services, navigating through
this adversity required a blend of strategic thinking,
adaptability, “And unwavering confidence in our team's
capabilities. Rather than succumbing to the prevailing
gloom, we saw this as an opportunity to redefine our
approach and showcase our adaptability. The first step was
open and transparent communication with our team.”
Amarja adds that they shared their challenges and, more
importantly, instilled confidence in their collective ability to
overcome them. “In response to the changing market
dynamics, we pivoted our strategy. Our team brainstormed
innovative solutions and devised cost-effective yet impactful
approaches to meet our clients' evolving needs. We explored
new market segments and identified niches where our
expertise could bring unique value.”
Crucially, they invested in upskilling their team during this
period. Recognizing that versatility was key, they provided
training in emerging technologies and refined their service
offerings to align with the shifting demands of the industry.
“This boosted our team's confidence and enhanced our
overall capabilities. The resilience of our team became
evident as we successfully retained existing clients through
collaborative problem-solving and, simultaneously,
attracted new clients by showcasing our adaptability and
forward-thinking approach,” says Amarja. The period of
adversity became a catalyst for innovation and growth
within AK Media Services.
Looking back, Bhushan says this challenging phase served
as a defining moment for their organization. “It reinforced
the importance of staying agile, fostering a culture of
continuous learning, and, most importantly, relying on our
team's collective strength and ingenuity. Today, as a leader
in India's brand development sector, we carry the lessons
learned from that experience. We use them as stepping
stones toward sustained success and resilience in facing
future challenges.”
Words for the Wise
Their experience in the brand development niche has made
Amarja and Bhushan stalwarts amongst their peers. Their
advice to budding entrepreneurs aspiring to venture into the
brand development niche is profound.
Embarking on a journey in the brand development niche is
both exhilarating and challenging. Bhushan says, “Drawing
from our experience at AK Media Services, where we've
carved a niche as stalwarts in the industry, here is some
heartfelt advice for budding entrepreneurs venturing into
the dynamic realm of brand development.”
First and foremost, embrace the essence of authenticity.
In a world saturated with brands, authenticity is your unique
identifier. Define your brand with a clear purpose, values,
and a genuine narrative that resonates with your target
audience. Authenticity builds trust, and trust is the foundation
of any successful brand.
Learn to listen actively. Understanding your clients' needs
and the market landscape is paramount. Dive deep into
market research, engage in meaningful conversations with
potential clients, and be receptive to feedback. The more
you listen, the better equipped you'll be to tailor your brand
development strategies to meet the evolving demands of
your clients.
Adaptability is your greatest ally. The brand development
landscape is fluid, influenced by technological
advancements, cultural shifts, and ever-changing consumer
preferences. Stay agile, be open to new ideas, and
continuously adapt your strategies to stay ahead of the
curve. Embrace change as an opportunity for growth rather
than a hurdle.
Invest in relationships – both within your team and with
your clients. A cohesive and motivated team is your greatest
asset. Foster a collaborative work environment encouraging
creativity, innovation, and a shared commitment to
excellence.
Cultivate client relationships based on trust, transparency,
and a genuine desire to help them succeed. Strategic
differentiation sets you apart. Identify what makes your
brand development approach unique and capitalize on it.
Whether it's a particular expertise, a novel methodology, or
a commitment to sustainability, stand out by offering
something distinctive that resonates with your target
audience.

Best of 5 Brand Development Pioneers to Watch Out
Never underestimate the power of storytelling. Effective
brand development is about telling compelling stories that
connect emotionally with your audience. Craft narratives
that showcase your clients' products or services evoke
genuine emotions and forge lasting connections.
Lastly, patience and perseverance are non-negotiable.
Building a reputable brand development business takes
time. Be patient with the process, learn from setbacks, and
persevere through challenges. Success is often the result of
resilience and unwavering determination.
As you embark on your journey into the brand development
niche, remember that it's not just about creating brands; it's
about crafting meaningful experiences. Stay true to your
vision, keep learning, and let your passion propel you
forward. The brand development landscape is vast, and
with dedication, innovation, and a genuine commitment to
your craft, you can create a lasting impact in this dynamic
industry.
Fuelling Business Dreams in the Digital Age
Looking to the future, Bhushan divulges his vision: “I
envision a future that transcends conventional boundaries
and propels our company to new heights, making a lasting
impact on India's brand development landscape. Our vision
is not just about success; it's about shaping the narrative of
brands and leaving an indelible mark on the industry. One
of my favourite quotes by Steve Jobs encapsulates our
approach to the future: "Your work is going to fill a large
part of your life, and the only way to be truly satisfied is to
do what you believe is great work. And the only way to do
great work is to love what you do."
“This sentiment underscores our commitment to passiondriven
excellence. We aspire to infuse every project with a
genuine love for our craft, ensuring our work resonates
with authenticity and purpose. Looking ahead, our vision
encompasses innovation as a driving force. Henry Ford
once said, "If you always do what you've always done,
you'll always get what you've always got."
We are committed to pushing the boundaries of creativity
and embracing emerging technologies to redefine the
landscape of brand development. We aim to be pioneers, set
new standards, and inspire others to follow suit. A key
aspect of our vision is sustainability.”
organizational culture where every team member finds
fulfilment in their work, allowing them to unleash their
creativity and contribute meaningfully to our collective
success. Our commitment to significantly impacting
India's brand development landscape is underlined by the
belief that, as Nelson Mandela stated, "It always seems
impossible until it's done."
We see challenges not as obstacles but as opportunities to
prove what is achievable. Through determination, resilience,
and a relentless pursuit of excellence, we aspire to
overcome barriers and set a precedent for the industry.”
Reshaping the Brand Development Landscape
In conclusion, Amarja and Bhushan say their vision for AK
Media Services is a tapestry woven with passion, innovation,
sustainability, and a commitment to excellence. As
they navigate the future, they are guided by these principles
and inspired by the words of Robert H. Schuller: "What
would you attempt to do if you knew you could not fail?"
“Our answer is to redefine the possibilities in India's brand
development landscape and to leave an enduring legacy of
creativity, impact, and purpose,” concludes Amarja.
These modern-day digital marketing pioneers are not just
service providers. They are dream weavers. They are the
architects of possibility, building the bridges that connect
businesses to their digital aspirations. With their expertise,
unwavering innovation, and deep understanding of the
human connection, they are powering the future of
business, one click, one story, one community at a time.
Led by Amarja and Bhushan, team AK Media Services is
more than another marketing agency. They are passionate
about understanding your unique business goals and
leveraging their expertise in social media, websites, and
search engine optimization to achieve them. The team of
passionate individuals combines strategic thinking with
cutting-edge technologies to deliver creative and effective
solutions.
So, are you ready to partner with Amarja, Bhushan, and
their team of modern-day digital marketing pioneers
and turn your business dreams into digital reality?
If yes, then contact AK Media Services today!
Amarja adds, “Our vision for AK Media Services goes
beyond conventional success metrics. We aim to create an

The Secret Weapon of
Successful Brands:
Is Your
Brand Story Telling
the
Right Tale?
18 | www.ciolookindia.com Feb, 2024

Consistency is Key
n a world bombarded with marketing messages,
Istanding out from the crowd can feel like an uphill
battle. In the fiercely competitive world of marketing,
where brands vie for consumers' attention and loyalty,
consistency emerges as the success mantra that sets apart
successful brands from the rest.
Consistency in brand messaging, visuals, and yes, even
your brand story, is the key to building trust and
recognition. Consistency in brand storytelling plays a
pivotal role in shaping consumer perceptions, building
brand equity, and fostering long-term relationships with
customers. But what does it mean for a brand story to tell
the right tale? Consistency a secret weapon that
successful brands wield.
Why Consistency Matters:
Brand Recognition: When your brand story, visuals, and
messaging are consistent across all platforms, you create a
unified image. This makes your brand instantly
recognizable, even in a fleeting glance. Imagine the golden
arches of McDonald's – a single image instantly conjures a
story of family, affordability, and a familiar flavor.
Building Trust and Credibility: Consistency breeds trust.
When your brand story aligns with your actions and
messaging, it conveys a sense of reliability and authenticity.
People know what to expect when they interact with your
brand, leading to stronger customer relationships.
When a brand delivers a consistent message across all
touchpoints – from its website and social media channels to
its products and customer service – it reinforces its
reliability and credibility in the eyes of consumers.
Consistency assures customers that they can expect a
certain level of quality and reliability from the brand,
leading to increased trust and loyalty over time.
19 | www.ciolookindia.com Feb, 2024

Amplifying Your Message: A consistent narrative reinforces
your brand story. Every touchpoint, from your website to
your social media posts, echoes the same core message,
making it more impactful and memorable.
Reinforcing Brand Identity: A consistent brand story helps
reinforce the brand's identity and values. By consistently
communicating its unique selling proposition, brand
personality, and core values, a brand can carve out a distinct
identity in the minds of consumers. Consistency ensures
that customers can easily recognize and differentiate the
brand from its competitors, strengthening brand recall and
affinity.
Creating Memorable Experiences: Consistency extends
beyond messaging to encompass the entire customer
experience. Brands that deliver consistent experiences at
every touchpoint – whether online, in-store, or through
customer service – create a sense of familiarity and comfort
for consumers. Consistent experiences leave a lasting
impression, making it more likely for customers to return
and recommend the brand to others.
Building Brand Equity: Consistency is a cornerstone of
brand equity. Brands that maintain consistency over time
tend to enjoy higher levels of brand equity, which
encompasses factors such as brand awareness, perceived
quality, and brand loyalty. Consistent messaging and
experiences contribute to positive brand associations,
driving brand preference and ultimately, market share.
Adapting to Change: While consistency is crucial, it's also
essential for brands to adapt to changing market dynamics
and consumer preferences. Consistency does not mean
rigidity; instead, it requires flexibility and agility to evolve
with the times while staying true to the brand's core values
and identity. Brands that strike the right balance between
consistency and adaptation can thrive in an ever-changing
landscape.
Is Your Brand Story Consistent?
Take a step back and assess your brand narrative. Here are
some questions to ponder:
• Is your story consistently told across all marketing
materials, from packaging to social media?
Crafting a Consistent Brand Story:
Develop a Brand Style Guide: This document outlines
your brand voice, tone, visuals, and messaging, ensuring
consistency across all platforms.
Empower Your Team: Educate your marketing team and
anyone involved in customer interactions about your brand
story.
Monitor Consistency: Regularly assess your marketing
materials and customer interactions to identify any
inconsistencies.
Consistency is an ongoing journey. By delivering a
consistent brand story, brands can build trust and credibility,
reinforce their identity, create memorable experiences, and
ultimately, drive brand equity and loyalty. However,
achieving consistency requires a strategic approach,
ongoing monitoring, and a commitment to continuous
improvement.
A Consistent Brand Story: The Key to Unlocking Brand
Loyalty
Imagine this: every interaction a customer has with your
brand feels familiar, like a well-told story. That's the power
of consistency in brand storytelling.
Is Your Brand Telling the Right Tale?
Think about your brand story. Is it clear, relatable, and
consistently communicated? Does it live on your website,
social media, and even your packaging? Consistency is a
journey. Your story might evolve, but your core values and
message should remain consistent. By prioritizing
consistency, you unlock the full potential of your
storytelling efforts, forging lasting connections and building
brand loyalty that lasts.
• Is your brand story clear, concise, and easy to
understand?
• Does your story resonate with your target audience?
• Does your story align with your brand values and
mission?
20 | www.ciolookindia.com Feb, 2024

L O O K
I N D I A
www.ciolookindia.com
VOL 01 | Issue 04 | 2024
Trends and Innova ons
Blended Learning
and the Future
of Educa on
L O O K
I N D I A
www.ciolookindia.com
Candor
Group of Schools
Crea ng a Community of Dedicated
and Spirited Learners
EXCELLENCE IN
EDUCATION :
SHOWCASING INDIA'S
BEST SCHOOL - 2024

Manas Dewan
Founder Director
Brand Kiln Pvt. Ltd.

Best of 5 Brand Development Pioneers to Watch Out
Manas
Dewan
A Pioneering Force and Global Grand
Strategist of Brand Kiln
he common link between globally recognized
Tbrands like Mercedes-Benz, Hyundai, Dow
Chemicals, Cadillac, LG, Bosch, and Samsung is a
world-renowned grand brand strategist and one of
CIOLook India’s Best Brand Development Pioneers to
Watch Out for.
Manas Dewan emerges as a pioneering force in the realm
of brand development, leveraging over two decades of
profound corporate leadership experience spanning across
India, the Middle East, and Europe. Currently serving as the
Founder Director of Brand Kiln Pvt. Ltd. , Manas spearheads
a dynamic team dedicated to offering full-suite
Metaverse solutions alongside comprehensive consulting,
eLearning, and brand development services. His illustrious
career trajectory is marked by transformative roles,
including his tenure as the Chief Operating Officer for the
esteemed AJP Group, where he steered global brands such
as Shelby cars, Scomadi scooters, and AJ Performance
Studio towards unprecedented success.
Before his role at the AJP Group, Manas Dewan held the
esteemed position of Chief Marketing Officer for the US$ 5
billion OTE Group in Oman, overseeing a diverse portfolio
of 25+ global brands spanning manufacturing, logistics,
automotive, and consumer products sectors. His strategic
prowess and keen insights played a pivotal role in propelling
renowned brands like Hyundai, Cadillac, LG,
Samsung, and Bosch to new heights of prominence and
profitability.
Manas's illustrious career also includes a decade-long
tenure with Mercedes Benz India, where he served as
General Manager of Corporate Strategy, Product Management,
Communications, and Business Intelligence.
Instrumental in Mercedes' repositioning and resurgence as a
leader in the luxury car segment in India, Manas Dewan's
contributions have left an indelible mark on the automotive
industry.
Beyond his professional endeavours, Manas is a passionate
adventurer and published author, ranking among the top
100 global travel bloggers in 2018. His insatiable curiosity
and zest for exploration have led him and his wife, Dr Anu,
to undertake remarkable journeys. One of them is a solo
motorbike expedition across 18 countries—a feat that
earned them a national record in India.
With his multifaceted expertise, unwavering dedication to
excellence, and boundless spirit of adventure, Manas
Dewan continues to inspire and redefine the landscape of
brand development, leaving an indelible imprint on the
global business community.
Highlights of his interview with CIOLook India are given
ahead.
23 | www.ciolookindia.com Feb, 2024

Sir, as a trailblazer in the brand development industry,
could you take us back to the beginning of your
journey? What motivated you to step into this dynamic
field?
As a child growing up in the Indian hinterland, books
opened the door to a broader world for me. My passion for
storytelling led me into journalism and visual media,
eventually culminating in post-graduate studies in advertising
at Symbiosis Institute of Business Management. This
paved the way for a 23-year corporate journey, shaping
brand strategies for global giants such as Mercedes-Benz,
Dow Chemicals, Cadillac, and Samsung.
Today, at Brand Kiln Pvt. Ltd., I'm privileged to lead a team
of brilliant minds working together at the intersection of
Brand and Technology.
As someone with a background in science, advertising,
and philosophy pursuing a PhD in Metaverse and
didactics, how do you see the connections and
intersections between such diverse disciplines?
At Brand Kiln, we have developed
our competence in emergent ecosystems
like Metaverse, Blockchain, Crypto and
AI in addition to conventional branding
disciplines to create memorable brand
experiences for our worldwide clients.
Our success at Brand Kiln stems from a clear understanding
of the distinction between innovation and improvement.
We believe in disruptive innovation, constantly looking
ahead to anticipate the technologies and interactions
shaping tomorrow's brands. Whether through my ongoing
PhD focused on the Metaverse and Didactics or fostering a
culture of curiosity and adaptability, we remain committed
to leading by example.
In other words, while we act in the present, we focus on
making client brands relevant for the emergent future.
My academic journey may seem diverse on the surface,
spanning from an undergraduate science degree to a postgraduate
degree in advertising. I am now pursuing a PhD in
Metaverse and Didactics. However, at its core, it reflects a
belief in the interconnectedness of knowledge and the
importance of embracing cross-disciplinary perspectives.
Science taught me to question, observe, and analyse the
world around me. Advertising provided a platform to
communicate ideas effectively and understand the power of
storytelling. Pursuing a master's in philosophy deepened my
appreciation for critical thinking, ethics, and exploring
abstract concepts.
Now, focusing on the Metaverse and Didactics, I'm delving
into the intersection of technology, education, and human
experience. In today's era of convergence, it's pertinent to
embody the same spirit of integration into our personal
framework.
Brand Kiln has emerged as one of India's most innovative
brand development companies. Could you share the
guiding philosophy that has propelled your organization's
success?
Your leadership style is often recognized as a driving
force behind Brand Kiln's achievements. Could you
shed light on your approach to leadership and team
building within the organization?
I was lucky to work closely with brilliant minds throughout
my corporate career- and I have been mentored by several
inspiring leaders. From personal experience, I believe that
effective leadership blends trust, empathy, vision, and
customer-centricity.
At Brand Kiln, our fully remote workplace thrives on
empowerment and collaboration. We prioritize talent and
capability over hierarchy, frequently reversing traditional
reporting structures to empower our younger team members
to lead projects based on expertise rather than seniority.
In the realm of brand development, technology plays a
pivotal role in enhancing efficiency. How does your
company leverage technology to optimize its services
and stay ahead in a digital age?
Quite honestly, we think tech-first, and we act brand-first.
24 | www.ciolookindia.com Feb, 2024

Our senior colleagues are a blend of technocrats and brand
strategists. We believe that experience innovations are
enabled when creativity and technology blend seamlessly.
We have developed our competence in emergent ecosystems
like Metaverse, Blockchain, Crypto and AI in addition
to conventional branding disciplines… and we leverage
these to create memorable brand experiences for our clients
across the world.
The workforce is the cornerstone of any successful
organization. How does Brand Kiln foster a culture of
growth, skill development, and empowerment among its
employees?
I believe culture stems from the top. When I (and other
colleagues) formally report to juniors leading different
projects, it sends a clear message- of trust, mutual respect,
reverse mentoring and collaborative team spirit. It resonates
with folks and keeps us all focused on the task at hand. We
genuinely try to create room for mavericks and talented
folks- be they from hallowed pedigree or college drop-outs.
In short, we attempt to foster a culture where knowledge,
integrity and customer centricity become the yardstick for
success.
Your experience in the brand development niche has
made you a stalwart amongst your peers. What is your
advice to budding entrepreneurs who venture into the
brand development niche?
I am truly honoured by your kind words- but I believe you
give me more credit than I am due!
Nevertheless, I must admit that the Web as we know it
appears to be undergoing a fundamental shift. The last
time the Internet went through a shift of this magnitude,
companies like Amazon, Netflix, and Google decided to
ride the wave… they went from being e-bookstores and
renting DVDs to names that are today synonymous with the
Internet itself. The stage is imperceptibly getting readied
for the next dominant players of every industry to emerge.
In this emergent scenario, creativity and technology must
seamlessly blend to deliver customer value. As such, width
and depth of vision will both be critical parameters for
tomorrow’s entrepreneur.
Brand stewardship, too, will need to synergize with
evolving industry disruptions to deliver strong traction with
new-age audiences. Classic digital and traditional methodologies
will need an overhaul in the not-too-distant future,
and brand managers need to be prepared for the oncoming
tsunami of industry-wide disruptions.
Looking to the future, what is your vision for Brand
Kiln? How do you aspire to continue making a significant
impact on India's brand development landscape?
As Brand Kiln evolves, our vision is to deepen engagements
with forward-thinking enterprises, guiding them
through integrating brand and technology in the
emerging world order. We aspire to continue shaping
India's brand development landscape through innovation,
collaboration, and a steadfast commitment to excellence.
25 | www.ciolookindia.com Feb, 2024

Meet
Ram Gudipati
A Visionary Pioneer in Brand Development
If we can build
thought leadership
in how branding
can be leveraged to
accelerate growth,
then we have an
audience for the
future, too.
Ram Gudipa ,
Founder and CEO
Brand Harvest
Consultancy Pvt Ltd
Feb, 2024

Best of 5 Brand Development Pioneers to Watch Out
he most important difference between successful
Tand unsuccessful companies is that the successful
ones have been able to create one or more brands
out of their products, services, and solutions. Brand
building, branding, and brand management are crucial to
every enterprise’s long-term success. In fact, some brands
have been synonymous with the very product, service, or
solution they provide.
In this ever-evolving branding landscape, few individuals
have navigated the terrain with the acumen and vision of
Ram Gudipati.
As the Founder and CEO of Brand Harvest Consultancy
Pvt Ltd, his journey spans over 17 years of shaping
powerful brand identities across diverse industries.
Recognized as a pioneer in brand strategy development,
Ram's influence extends far beyond crafting logos and
slogans; he guides companies towards unveiling their
authentic essence and translating it into a compelling
narrative that resonates with audiences.
From Advertising to Consulting
Ram's early career witnessed him traversing the dynamic
world of media, honing his skills in communication,
storytelling, and understanding consumer behaviour. This
unique background informs his approach to branding,
where he emphasizes the power of emotional connection
and strategic storytelling in capturing hearts and minds.
In his early days of advertising at Ogilvy and Mather, Ram
had the fortune to work on a brand called Orange (a
telecom brand, erstwhile Hutch). The brand was designed
and developed by Wolffolins, UK, a global force in strategic
brand consultancy and design. Orange allowed him to look
at the inception of a brand and how the brand was
conceptualized for a category driven by the need for
connectivity and enabled by technology. “At Ogilvy, we
followed the brand ethos to the core,” he says. The outcome
was the communication that was simple, child-like,
unintimidating and honest. It was driven by an advertising
ideas but inherently built on the merit of brand philosophy.
“This learning has stayed with me till date. Naturally, I
chose to step into the fundamentals of creating or refreshing
brands with a different perspective–more strategic, less
tactical, create long-term value versus short-term
campaigns,” says Ram, who stepped out of advertising after
gaining over a decade of experience. He adds, “I also knew
my limitations and therefore chose to target audiences not
among the mainstream corporates but focus on familyowned
business houses where I found my niche.”
Building a Legacy of Branding Excellence
With over 150 projects under his belt at Brand Harvest,
Ram has established himself as a trusted name for
companies seeking to build, revitalize, or reposition their
brands. From multinational giants to budding startups, he
has collaborated with a diverse clientele, consistently
delivering innovative and result-oriented solutions.
When we complimented him that Brand Harvest has
emerged as one of India's most innovative brand
development companies, Ram says, “I would not use the
word innovative. I would say purposeful. We start with a
deep dive into understanding the customer’s business, the
category, the drivers of growth, the triggers, motivators and
barriers and the competitive framework. How is the brand
perceived among various stakeholders, for B2B, B2C or
even D2C segments?”
This innate understanding is strategic and anchored in the
category and consumer truth. Ram furthers that at Brand
Harvest, rationality drives their thinking. “Having said that,
we value and understand the merit of emotional payoffs
when it comes to brand building,” he asserts.
When we stated that the brand development landscape is
continuously evolving, how do they ensure that Brand
Harvest remains adaptable and ahead of industry trends,
providing innovative solutions to their clients? Ram agrees,
“Yes, you are right, but what has remained true is that there
are opportunities for the business/brand to tap into.” There
are pain points to address across every category and every
segment of consumer or customer profiles. Therefore, what
was relevant a decade ago might not be today, and it’s
important to understand the changing landscape of not just
branding but what’s moving the business from point A to B
becomes very important. With this understanding, you will
become relevant; when a brand is relevant, you have the
audience's attention.
Ram’s leadership style is often recognized as a driving
force behind Brand Harvest's achievements. Shedding light
on his leadership and team-building approach, he says,
“Our team has remained consistent for over a decade. From
a leadership point of view, I think the team is looking for
someone who can provide the larger picture for a given
opportunity at hand. How do we approach this task, what
needs to be done, and so on? At Brand Harvest, we work
27 | www.ciolookindia.com Feb, 2024

collaboratively and always keep the client's interest in
mind.” Once this is attained, the team owners are to
shoulder the responsibility. This ability to distinguish and
keep the client at the heart of their business perfectly aligns
with the entire team. Ram adds, “Our culture is open and
friendly, making working every day for the team less of an
effort.”
Beyond Projects, a Philosophy
Ram's philosophy transcends beyond brand-building. He
champions the idea of brands as living entities, evolving
alongside their audiences and contributing positively to the
world around them. This is evident in his commitment to
sustainable brand practices and social responsibility,
encouraging companies to align their branding with their
core values and purpose.
Also, Ram believes that the essence of brand development
lies in seamless operations and enhancing the business
ecosystem and industrial efficiency. To balance operational
proficiency with clients’ expectations, Ram says that there
are typically two stages in almost every assignment they
undertake–the thinking part and the doing part. “We have
always experienced that clients are very reasonable in
timelines as long as they find that meaningful. Since our
focus is project-based assignments, we map milestones and
stage-wise deliverables and provide detailed Gantt charts
to adhere to. Sometimes there are challenges, and as an
agency, we understand when to burn the midnight oil and
when to wind up on time.”
In the realm of brand development, technology plays a
pivotal role in enhancing efficiency. Accepting it, Ram says
their focus has been on the fundamentals when it comes to
branding, rebranding or creating a new brand. He cites,
“Take, for example, a visual identity development. It was to
be dominated by how the identity would appear in print and
today; it's largely driven by digital appearance. How is my
logo appearing on an IOS or Android app is important?
Also, given that the digital environment is largely visual or
video-driven, we look at creating content keeping the
changing environment.” Keeping it light, with snippets of
visually rich information. Besides, leveraging technology
plays a very important role in the design and development
of dynamic websites; therefore, keeping abreast with the
latest platforms becomes important.
The workforce is the cornerstone of any successful
organization. In regards to fostering a culture of growth,
skill development, and empowerment among his
employees, Ram says they are a learning organisation,
28 | www.ciolookindia.com
and that is one thing that has not changed since their early
days. “We encourage our people to take short-term
certification courses, be it online or offline, to keep the
learning curve moving. We dedicate one day in a month to
collectively look at best practices in the industry globally.”
There are many inspiring pieces of work within the creative
world from which you can learn.
As a leader in India's brand development sector, Ram and
his team have faced many challenges. However, their
resilience and ingenuity helped them overcome them all.
Ram recalls, “Brand Harvest began in 2007, and the 2008
crisis saw us going down, but we held ourselves tight to
overcome. This was followed by the real estate category
going through a slump during 2014-17. We reduced our
dependency on this category.” The pandemic was no
exception either.
A Guiding Light for Aspiring Brand Builders
Ram’s experience in the brand development niche has made
him a stalwart amongst his peers. He says that brands and
branding will remain no matter how technology evolves.
“My advice to youngsters aspiring to enter the branding
niche will be to pay attention to the fundamentals, and you
will find that the outcomes will be naturally aligned to the
client's needs. Keep it simple. It cuts across the clutter.”
Further, recognized as a thought leader in the industry, Ram
actively shares his knowledge and expertise. He regularly
conducts workshops, seminars, and webinars, mentoring
aspiring brand professionals and guiding them on their
journeys.
Finally, looking to the future, Ram divulges his vision for
Brand Harvest: The opportunity in India for branding is
massive. However, a large community of clients who are
entering the fold needs to be educated about the importance
and merits of investing in branding. “I think if we can build
thought leadership in how branding can be leveraged to
accelerate growth, then we have an audience for the future,
too,” he concludes.
Ram Gudipati is more than just a brand consultant; he is a
visionary leader, a passionate storyteller, and a force for
positive change in the world of branding. His dedication to
his craft and commitment to empowering others solidify his
position as a true pioneer. You can connect with him at +91
9323174028 or ram@brandharvest.net.

How to
Connect
with Your Audience
with the Power of Brand
Storytelling?
Modern Perspectives
30 | www.ciolookindia.com

apidly evolving digital landscape is where
Rconsumers are bombarded with endless choices and
messages, the power of brand storytelling has
emerged as a critical tool for connecting with audiences on
a deeper level. Unlike traditional marketing approaches that
focus solely on product features or benefits, brand
storytelling taps into the emotional resonance of narratives
to forge meaningful connections with consumers.
In today's crowded marketplace, capturing attention and
building lasting connections with your audience is more
important than ever. Here's where the power of brand
storytelling comes in. It's not just about catchy slogans or
product features; it's about weaving a narrative that
resonates with your audience on a deeper level.
Let's delve into how modern perspectives on brand
storytelling can help businesses effectively engage their
audience.
Authenticity is Key:
In an age where authenticity reigns supreme, brands must
strive to tell stories that are genuine and relatable.
Authenticity builds trust and credibility, fostering a stronger
emotional bond with consumers. By sharing real-life
experiences, values, and beliefs, brands can humanize their
identity and resonate with their audience on a personal
level.
Know Your Audience:
Effective brand storytelling begins with a deep
understanding of your target audience. By identifying their
needs, desires, and pain points, brands can tailor their
narratives to resonate with specific segments of their
audience. Whether it's through humour, empathy, or
inspiration, knowing your audience allows you to craft
stories that speak directly to their hearts and minds.
Feb, 2024

Embrace Diversity and Inclusion:
In today's diverse and multicultural society, brands must
embrace diversity and inclusion in their storytelling efforts.
By celebrating different perspectives, cultures, and
experiences, brands can create inclusive narratives that
appeal to a broader audience. Embracing diversity not only
reflects the reality of the world we live in but also fosters a
sense of belonging and acceptance among consumers.
Harness the Power of Visual Storytelling:
In an era dominated by visual content, brands must leverage
the power of imagery and video to enhance their
storytelling efforts. Compelling visuals have the ability to
capture attention, evoke emotions, and convey complex
messages in a concise and impactful manner. Whether it's
through stunning photography, captivating videos, or
engaging infographics, visual storytelling can elevate brand
narratives to new heights.
Foster Engagement and Interaction:
The best brand stories are not monologues but
conversations. Brands should invite their audience to
actively engage with their storytelling efforts through social
media, user-generated content, and interactive experiences.
By fostering two-way communication, brands can create a
sense of community and co-creation, empowering
consumers to become active participants in the brand story.
Why Storytelling Matters:
Emotional Connection: Stories tap into our emotions,
creating a sense of connection and trust with your brand.
Memorable Impact: Facts are easily forgotten, but stories
stick with us.
Humanizes Your Brand: Stories allow you to showcase
your values, mission, and the people behind the brand.
Builds Community: Shared stories foster a sense of
belonging among your audience.
Crafting Your Brand Story:
Know Your Audience: Understanding their needs, desires,
and pain points is crucial for crafting a story that resonates.
Authenticity is Key: Don't fabricate a story; focus on what
makes your brand unique and the impact you want to make.
Embrace Vulnerability: Sharing challenges and triumphs
creates a sense of relatability and authenticity.
Focus on Value: Your story should showcase how your
brand solves problems or improves lives.
Choose the Right Medium: Videos, podcasts, social media
posts, or even blog articles can all be powerful storytelling
tools.
Modern Storytelling Techniques:
Interactive Content: Engage your audience by allowing
them to participate in your story through polls, contests, or
user-generated content.
Data-Driven Storytelling: Use data and insights to
personalize your story and demonstrate its impact.
Influencer Marketing: Partner with influencers who
embody your brand values to reach a wider audience.
Omnichannel Storytelling: Ensure your story is consistent
and engaging across all your marketing channels.
Measuring Success:
Track key metrics like website traffic, social media
engagement, brand sentiment, and customer conversion
rates to gauge the effectiveness of your brand storytelling
efforts.
The power of brand storytelling is undeniable. By crafting
a compelling narrative that resonates with your audience,
you can build lasting connections, loyalty, and ultimately
drive business success. Modern perspectives on brand
storytelling offer businesses a powerful tool for connecting
with their audience in a meaningful and impactful way.
By embracing authenticity, knowing their audience,
embracing diversity, harnessing the power of visual
storytelling, and fostering engagement, brands can create
compelling narratives that resonate with consumers and
drive long-term loyalty and advocacy.
As the digital landscape continues to evolve, mastering the
art of brand storytelling will be essential for brands seeking
to stand out in a crowded marketplace and forge lasting
connections with their audience. So ditch the dry marketing
jargon and start weaving a story that captures hearts and
minds.
32 | www.ciolookindia.com Feb, 2024

L O O K
I N D I A
www.ciolookindia.com