Property Marketing Plan 2024

C • O • N • F • I • D • E • N • T • I • A • L
Comprehensive Marketing Plan
For Clients Exclusively Represented by David Keller & Associates
TEAM KELLER
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RE/MAX Estate Properties • 1401 Highland Avenue • Manhattan Beach • 310.707.8706 • David@DavidBKeller.com • Lic #00851437

Pre-Market Activity Schedule
Time frames vary for pre-launch activities approx 1-3 weeks
Description
Repairs and Maintenance if needed
Painting and/or eave touch ups if needed
Landscaping & curb appeal updates if needed
Staging if needed
Professional Photography
3D Videography
Floor Plan
Video Ground and Drone
Ad and Brochure Copy
Brochure Layout
Networking Group Invitational
Frequency / Timing
Pre-Market
Pre-Market
Pre-Market
Pre-Market
Pre-Market
Pre-Market
Pre-Market
Pre-Market
Days Prior to Launch
Days Prior to Launch
2 Days Prior to Launch
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Launch Activity Schedule
Time frames for launch activities to be adjusted for national holidays
Description
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Industry wide Email Notification of New Listing
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Postcard Mail Drop
Neighbor Exclusive Open
Open House Campaign & Event
Agent Door Knocking with Printed Flyer
Metrics Evaluation & Campaign Adjustments
Agent Feedback Report from Buyer Tours
Frequency / Timing
Once at Launch
Once at Launch
Once at Launch
Once at Launch
Weekly
Weekly
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Ongoing
Once at Launch
Once at Launch
Monthly
Once at Start
Weekly
Monthly
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Detailed Market Activity
Time frames vary for pre-launch activities and/or repairs
Pre-listing Preparation:
- Detailed walkthrough prior to listing to identify areas that need to be addressed
- Coordination of any repairs, improvements or pre-listing work with contractor or other service providers.
- Purchasing and obtaining fixtures and materials as needed for service providers
- Including obtaining and presenting estimates from multiple providers, scheduling, confirming completion and
arranging payment
- Collect any available or applicable documentation about the home and prepare information for prospective
buyers
- Weekly visits and status updates
Marketing Preparation
- Initial property condition and design consultation to determine any necessary improvements
- Staging estimate from one of our recommended staging providers. Recommended: First Impression
- Research neighborhood developments and local neighborhood highlights and features
- Visit prior to photographs and video to ensure everything is ready
Marketing & Advertising
- Professional property photos
- 30+ high resolution professionally edited photos
- Professionally printed property brochure
- Lifestyle video tour
- 2 minute HD video tour
- Full floor plans with room measurements
- Single property website with lead capture including photos, video and marketing materials
highlighting renovations, features and finishes of the home.
- Social media integration and promotion
- Property specific paid advertising on Facebook
- Organic marketing during “coming soon” and “just listed” listing phases on Facebook and Instagram (feed and
stories)
- Email marketing to all agents who have sold a home in a similar price range within the zip code in the last year as
well + all top producers with sales in the area.
- Personal contact with top 5 agents in neighborhood/zip code
- Personal contact with any agents who have active competing listings
RE/MAX Coming Soon and Private Exclusive Options
- Pre-marketing a listing is a powerful way to build up interest and demand, gain more exposure and gather
valuable feedback.
- Coming Soon: Pre-market advertising of home on MLS, consumer searchable and available to both agents and
consumers. Showings are not permitted during “coming soon” status.
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Listing activation and showings
- MLS listing activated once the home is ready for in-person buyer visits
- Agent visit prior to listing activation to ensure 100% ready
- Electronic lockbox recording all access
- Buyer agent feedback requested after showing by email, phone, and text
- Property visits no less than once a week to ensure home is in showing condition, coordination of cleaning or yard
services as needed.
Condos and Co-ops
- Introduction to property manager and obtain preliminary information needed for listing and sale
- Obtain information on building policies, rules and regulations to provide to prospective purchasers
- Order condo documents, review for compliance, provide to purchaser upon contract ratification
- Coordinate pre-listing repairs or staging with building management
Feedback and reports
- Timeline (previous page) kept updated during pre-listing and listing stages
- Weekly email report with analysis of showing activity and feedback, market changes and recommendations
(including pre-viewing of competing properties).
Contract to Close
- Transaction coordinator managing process from contract ratification until settlement
- Seller is notified of all contingencies and timelines in the contract and updated as they are met including:
- Buyer delivery of earnest money deposit to title company
- Appraisal
- Financing contingency
- Manage the completion of home inspection repairs including obtaining estimates, overseeing repairs, and
confirming completion
- Visit prior to buyer walkthrough to confirm home is in the condition specified in the contract and ready to be
conveyed.
Compensation
- Total compensation: 5% of the sales price
- Listing broker compensation: 2.5% of the sales price
- Buyer broker compensation:2.5% of the sales price
- Seller is responsible for any costs associated with preparing the home for sale including repairs or improvements
and agrees to reimburse for any approved expenses within 2 weeks of receiving an invoice, prior to settlement.
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IN PARTNERSHIP WITH
Our #1 goal is to maximize your home's
online presence and attract the most buyers
To do this, we partnered with Curaytor – a leading real estate digital marketing
agency. This partnership allows us to deliver exceptional marketing strategies
on your behalf using the latest tools and technology.
Here's why our partnership with
Curaytor is good news for you:
You get results.
Curaytor helps us create and distribute a strategic
digital marketing plan that targets hundreds of
potential buyers for your home. These high-level
tactics are proven to generate instant demand for your
home.
You get the highest level of real estate expertise.
Through Curaytor's world-class coaching, our team is
constantly challenged to improve our knowledge of real
estate trends, tech, and tactics. Curaytor's exclusive
community of top producing agents from all over the USA
and Canada allows us to learn from the best in the
industry every single day.
You get a unique advantage.
Curaytor is an exclusive partnership, which means
you get access to premium benefits only available to
select agents.
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IN PARTNERSHIP WITH
Here's how we'll get your home in
front of the most buyers online:
Enter Listing in the MLS
Average
Marketing Plan
Curaytor's
Marketing Plan
Online Syndication
(to online real estate sites like Zillow, etc.)
Facebook Ad
Email Blast to Database
*Each asset is written and promoted by professional copywriters and marketers.
Here's what you can expect from the process:
Your home goes live
on the market
We'll promote your home
across all social media
channels to #+ people
We'll schedule showings
with these buyers
depending on your
timeline
We'll fiercely negotiate on
your behalf for the best
outcome
Then we'll celebrate a
wildly successful
outcome!
We'll send an email
campaign highlighting your
home's best features to #+
people
We'll gather your offers
and help you evaluate your
options
We'll quickly follow-up with
and qualify potential buyers
who show an interest in your
home
We'll manage every
detail to ensure a
successful closing
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TEAM KELLER
David Keller and Mia Ellison in addition to transaction
coordinator, Marsi Quaintance work seamlessly as a team
to insure top-flight client service and achievement of
ownership and financial goals.
KELLER TEAM
DAVID KELLER
REGIONAL MANAGER
MIA ELLISON
Creative Director | Broker
Lic 00851437
David is a Realtor’s Realtor.
He has 30 years of experience
and manages over 100 agents
while earning high ranks
as a Top Producer · Skilled
Communicator · Expert
Negotiator · Residential and
Income professional analysis
Lic 01271824
Marketing & Advertising expert
· Voted Super Agent by Los
Angeles Magazine · Consistent
Top Producer · Relo Trained &
Experienced
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www.TeamKellerRE.com