Media Kit - Mother Earth News

the original guide to living wisely

The AuThoriTy
on LiVinG WiSeLy
Mother Earth News
Discover how a passion for living wisely translates into bigger sales
and new customers. Mother Earth News’ rural consumers rely on our
practical content when purchasing mowers, chain saws, gardening tools,
tractors, barns, sheds and other do-it-yourself kits, plans, equipment and
materials. More than 4.3 million readers look to our expert editorial staff to
provide them with the how-to content they need, while our magazine,
website and events connect them with the companies whose products
fulfill their country-lifestyle needs. This affluent rural community won’t
hesitate to purchase quality farming equipment, building supplies,
lumber mill equipment, and many other products and services that
help rural-lifestylers achieve self-reliance. From product spotlights and
in-depth articles to plenty of do-it-yourself, hands-on advice, Mother
Earth News helps these customers live wiser, more fulfilling lives while
simultaneously helping our advertisers prosper.
AdInfo@OgdenPubs.com (800) 678-5779

Mother Earth News rEadErs arE sMart, ENviroNMENtally
awarE, valuEs-drivEN, practical,
wEll-iNforMEd, optiMistic,
passioNatE, Not afraid to gEt tHEir HaNds dirty,
forward-lookiNg, HEaltH-coNscious
aNd solutioN-oriENtEd.
Mother Earth News readers are
self-sufficient
Q 58% own livestock
Q 97% garden; average garden size is 339 sq. ft.
Q 90% cook from scratch
Q 80% bake from scratch
Q 67% use canning to preserve food
Q 45% use dehydration to preserve food
Q 40% use pressure cooking to preserve food
Q 99% use an outdoor grill to prepare food
www.MotherEarthNews.com
High level of engagement
Q #1 2011 MRI Doublebase readers’ favorite magazine
Q #2 2011 MRI Doublebase average time spent reading
Q 4.8 years average subscription
Q 146.7 minutes spent reading each issue
Q Refer back to an issue 3 times
Q 87% take action as a result of reading advertisements
---------------------Mother Earth News readers invest in their lifestyle----------------------
Property improvements planned:
Q Landscaping/lawn improvements, 45%
Q New fencing, 35%
Q Road maintenance, 22%
Q Renovate/build barn, 42%
Q Build/improve pond, 18%
Q Own a wood lot, 12%
Machinery ownership:
Q Tractor, 33%
Q Pickup truck, 57%
Q Trailer/ramp/accessories, 45%
Q Riding lawn mower, 51%
Q ATV/UTV, 22%
Equipment ownership:
Q Woodstove, 48%
Q Chain saw, 77%
Q Log splitter, 16%
Q Chipper/shredder, 23%
Q Generator, 49%
Acreage Owned:
Q Less than 1 acre, 33%
Q 1-3 acres, 22%
Q 4-9 acres, 15%
Q 10-39 acres, 15%
Q 40+ acres, 16%
Sources: 2011 Mo t h e r ea r t h Ne w s Reader Study; 2011 MRI Doublebase

hoW We STAck up AGAinST The compeTiTion
There are thousands of magazines – but readers throughout the world have spoken: There is only one MOTHER EARTH NEWS,
the original guide to living wisely. Our advertisers have relied on us for more than 40 years to deliver a focused, passionate and
engaged audience. Find out why!
We’re #1 in “my favorite magazine”
What makes readers respond to ads? Engagement.
According to MRI, MOTHER EARTH NEWS is the #1 “My
Favorite Magazine.” Our affluent rural audience are so enthusiastic
about our targeted, down-to-earth articles that they’ve
pushed MOTHER EARTH NEWS above other publications
such as The Family Handyman, Outdoor Life and Country
Living. Now that’s engagement!
We’re #2 in “average minutes spent reading”
Why do so many readers spend more time poring over
MOTHER EARTH NEWS than other magazines measured by
MRI? Because they are passionate, engaged and solutionsoriented.
That’s why MOTHER EARTH NEWS ranks #2 in
average minutes spent reading, according to MRI.
Since 1970, millions of readers have turned to our magazine
for expert coverage of organic and whole foods, rural and
sustainable lifestyles, and natural health. In fact, 87% of
MOTHER EARTH NEWS readers take action as a result of
reading advertisements.
*Source: 2011 MRI Doublebase
Out of all MRI-measured magazines we rank #4 in
visited magazine website and #5 in visited other
websites.
We’re in the top 5 “most innovative digital media”
For a 40-year-old publication, MOTHER EARTH NEWS is
leading the way for lifestyle publications on the web.
According to MRI, we’re the #4 most visited magazine
website AND we’re named in the top 5 most innovative
digital media by Vista Resources.
In fact, MOTHER EARTH NEWS provides readers with
another dimension for exploring products and services.
Online can increase immediacy and encourage action –
another way we help our advertisers engage with readers.
Readers rank MOTHER EARTH NEWS their favorite magazine
for good reason: because we deliver what they want. Let
us show you how we can deliver new customers for your
products and services.
AdInfo@OgdenPubs.com (800) 678-5779

mri rAnkS moTher eArTh neWS:
1favoritE
MagaziNE
Which magazine is the favorite of more readers than The
Economist, National Geographic and Outdoor Life? MOTHER
EARTH NEWS – the original authority on living wisely.
Our readers turn to MOTHER EARTH NEWS for practical
content on rural living, organic gardening, landscaping, and
tool purchases. In fact, our audience refers to each issue
three times – delivering a long and substantial exposure
for our advertisers’ products and services. Combine our
readers’ engagement with their action and you have a winning
advertising solution for your company!
MOTHER EARTH NEWS’ circulation has mushroomed in the past five years to 494,005 in 2011. That’s an increase
of 52% during one of the most challenging economic periods of the last 30 years! Even more impressive is the 60%
growth in single copy sales since 2005.
Why has MOTHER EARTH NEWS been so successful in growing even as other lifestyle publications have withered?
Reader engagement. Our readers rely on MOTHER EARTH NEWS for solutions, advice and practical know-how – and
they spend accordingly. Our advertisers have learned firsthand how steady, consistent growth in readers results in steady,
reliable growth in sales.
Call us today to find out how your company can benefit!
Source: ABC Publisher’s Statements 2005-2011
RANK
1.
2.
3.
4.
5.
www.MotherEarthNews.com
74.
41.
34.
146.
106.
152.
141.
83.
MAGAZINE
Mo t h e r ea r t h Ne w s
The Economist
The New Yorker
Jet
National Geographic
Country Living
County Sampler
The Family Handyman
Gardening How-To
Handy
Midwest Living
Outdoor Life
This Old House
98.25%
96.88%
96.70%
97.46%
97.78%
97.01%
97.71%
*2011 MRI Doublebase, 2011 Custom Study
% OF
AUDIENCE
45.52
45.05
44.53
42.45
41.98
24.33
28.72
30.13
17.83
21.41
17.19
18.34
23.45
The Atlantic
Sierra
Outside
Audubon
Scientific American
Real Simple
The New Yorker

mri rAnkS moTher eArTh neWS:
4 wEbsitE
There’s a reason why Mother earth News
is the #4 – Visited Magazine’s website of
the MRI 220+ Measured magazines: useful,
compelling and thoughtful content. It’s why
our online community is more active than
‘mega-magazine’ sites such as Handy and
This Old House, AND more visited than niche
sites such as WWE Magazine. It’s also why we
were named as a top 5 most innovative digital
magazine brand by Vista Research.
visitEd MagaziNE
5 wEbsitE
With editorial blogs, reader forums, polls
and a searchable database of articles from
the magazine’s first 40 years, our website is
a primary destination for anyone interested
in self-reliance and sustainability. The
Mother earth News website drives
traffic to advertisers – and turns visitors into
buyers. In fact, Mother earth News is
the #5 Visited other website of the MRI
220+ Measured magazines, ahead
of Country Living, Outdoor Life and
Gardening How-To.
RANK MAGAZINE % OF
READERS
1.
2.
3.
4.
5.
147.
141.
81.
134.
35.
148.
140.
54.
visitEd otHEr
Official Xbox Magazine
WebMD the Magazine
Game Informer
Mo t h e r ea r t h Ne w s
WWE Magazine
Country Living
County Sampler
The Family Handyman
Gardening How-To
Handy
Midwest Living
Outdoor Life
This Old House
AdInfo@OgdenPubs.com (800) 678-5779
Macworld
Motorcyclist
Wired
PC World
Mo t h e r ea r t h Ne w s
Country Living
County Sampler
The Family Handyman
Gardening How-To
Handy
Midwest Living
Outdoor Life
This Old House
18.06
16.63
15.91
14.73
14.45
3.30
3.61
5.55
3.78
8.06
3.28
3.62
6.85
RANK MAGAZINE % OF
READERS
1.
2.
3.
4.
5.
160.
76.
102.
108.
46.
109.
81.
55.
15.76
13.18
12.65
12.40
12.04
1.71
4.39
3.39
3.20
5.64
3.17
4.01
4.94

uyiNg powEr
Our readers put their money where their mice are — the Mother earth News website is the leader in
multiple online buying categories: Of all the MRI-measured magazines Mother earth News ranks:
• #1 – Garden supplies ordered through the Internet in the past 12 months
• #1 – Cooking/Kitchen supplies ordered through the Internet in the past 12 months
• #4 – Pet supplies ordered through the Internet in the past 12 months
• #3 – spent $200-800 on Internet purchases in the past 12 months
Bottom line: we pull online buyers into our site and send them to yours!
www.MotherEarthNews.com

Audience demoGrAphicS
Subscriptions: 381,585
Single copy Sales: 112,420
national paid circulation: 494,005
Source: June 2011 ABC Publisher’s statement
Total print Audience: 2.11 million
Source: 2011 MRI Doublebase
Total Audience: 4.3 million*
Source: 2011 MRI Doublebase
average age 45.5
average HHi $84,125
average value of owned home $246,000
average number of acres owned 20.5
% of readers
Gender
Men 53.0%
Women 47.0%
education
attended/graduated college 69.0%
Postgraduate degree 15.0%
Graduated college plus 31.0%
attended college 22.0%
aGe
18-24 12%
25-34 19%
35-44 20%
45-54 17%
55-64 19%
65+ 13%
HoMe
Home owned 93.0%
Home value: $500,000+ 10.0%
Home value: $200,000-499,999 40.0%
Home value: $100,000-199,999 27.0%
Home value:

TeSTimoniALS
Why AdVerTiSerS depend on
mother earth news
because readers who trust Mother Earth News trust our advertisers, too.
“The Alpaca Owners and Breeders Association had long sought a targeted market for growth of the alpaca
industry. MOTher eArTh News has surpassed our expectations on delivering the potential breeder to our
front door. MOTher eArTh News and other Ogden Publications have become the cornerstone of our new
marketing efforts to deliver superior results to our member alpaca farms all over the United states.”
— Steve Putney, Alpaca Owners and Breeders Association
“we started using MOTher eArTh News a year ago and it was a great success! The magazine really hits our
target. we have been very pleased with the strong reader response we have received — these readers are
involved and very passionate. MOTher’s staff has been great to work with — always bringing us new ideas
to help grow our business.”
— kARI WARBeRG-BLOCk, Farmer in Charge, earth-Kind, Inc.
“we spend the majority of our marketing budget with MOTher eArTh News and GrIT. we tried cheaper
outlets and found they did not deliver the same results. we are a small company with limited staff and they
do a great job taking care of us. simply put, we would not be in business today without Ogden
Publications.”
— GReG key, hoss Tools
“we set out to target a DIY craftsperson, gardener, baker and home chef who cares about the source of their food
and the care of the environment, and MOTher eArTh News was able to deliver our brand to this demographic.”
— tOdd kLuGeR, Vice President of Marketing, Lundberg Family Farms
“Choosing to advertise in MOTher eArTh News was one of the best choices we ever made. Over the
beginning months, our ad size kept growing, and we now rarely run anything under a full page. Bringing in
more leads than almost any other publication, the rOI is definitely worth it!”
— ALLISOn HARdeR, Sales & Marketing Coordinator, heatmor Inc.
www.MotherEarthNews.com

in eVery iSSue
Click here to view the 2012 Mother Earth News Editorial Calendar.
ALTernATiVe enerGy The country’s leading source for the latest information on solar, wind, wood heat, biodiesel and other
renewable energy options. do iT yourSeLf Lots of plans and tips covering a wide range of home improvement and woodworking
projects. home BuiLdinG Extensive coverage of the dynamic world of natural building, including log, timber frame, straw bale,
adobe, earth-sheltered and cordwood homes; solar designs; energy-efficient appliances and more. Green TrAnSporTATion
Regular coverage on greener ways to get around, including comprehensive buyer’s guides for high-mpg automobiles, hybrids, flex-fuel and
more. modern homeSTeAdinG Skills for urban and rural self-sufficiency, including property and road maintenance, water
systems, and working with logs and lumber. LiVeSTock, fArminG And foreSTry Expert advice on raising poultry
and livestock, plus product stories on farm machines, outdoor power equipment and forestry equipment. nATurAL heALTh
Expert advice on safe, effective herbal remedies and natural approaches to a wide variety of medical concerns. nATure And
enVironmenT Inspiring articles that help readers enjoy, explore and protect the environment. orGAnic GArdeninG
Multiple features and departments on the many benefits of growing and cooking homegrown fruits and vegetables, plus organic fertilizers
and outdoor power equipment guides. WhoLe foodS & cookinG One of the country’s leading voices promoting whole
foods and organic products, and reporting on the growing concerns about the quality and safety of industrial food.
AdInfo@OgdenPubs.com (800) 678-5779

BookAzineS
at 100 full-color pages each, these reference books present the best articles from our
recent issues. Each volume includes tips, information and instructions from the most
relevant MotHEr EartH NEws articles.
extend your brand exposure to a highly targeted audience
guidE to siMplE orgaNic gardENiNg From our Wiser Living Series, Early Spring
Features articles about garden design, soil improvement and greenhouse growing. Gardening
techniques covered include strategies for composting, weeding and watering.
guidE to growiNg your owN food From our Food and Garden Series, Spring
Features the best options for organic pest control and fertilizers. Gardening techniques covered include
tilling, starting seeds, and getting an early start in the garden with greenhouses, hoophouses and cold frames.
guidE to grEEN cars From our Wiser Living Series, Summer
Includes everything car shoppers need to know about the new era of green cars — from high-mpg gas
cars to super-efficient hybrids to cutting edge all-electric vehicles to clean diesel workhorses. More than
30 cars reviewed and rated, with expert commentary and reports from real-world drivers
How to grow aNd prEsErvE your owN food From our Wiser Living Series, Fall
Includes strategies for getting the most out of your garden, especially by using season-extending
techniques. Other articles will focus on food preservation options such as canning, freezing and storing
food in root cellars, as well as tips and recipes for seasonal eating.
premium issue series issue ad close art due on sale promotion dates
Guide to Simple Organic Gardening Early Spring 12/1/11 12/9/11 1/31/12 Feb-April
Guide to Growing Your Own Food Spring 2/1/12 2/10/12 4/3/12 April-June
Guide to Green Cars Summer 3/1/12 3/9/12 5/1/12 May-July
Grow and Preserve Your Own Food Fall 6/1/12 6/7/12 7/24/12 Aug-Oct
How to Enjoy Fresh Food All Year Late Fall 7/2/12 7/9/12 8/28/12 Sept-Nov
Guide to Self-Reliance & Country Skills Winter 9/4/12 9/7/12 10/30/12 Nov-Jan
www.MotherEarthNews.com
Benefits of Partnership
with Mother earth Ne w s:
Exclusivity – open to only 10 partners
Phenomenal Sales Opportunity – low CPM
both online and in print = great ROI
Highly Targeted Audience – reach buyers
primed to buy the tools and products they
require for their self-sufficient needs.
Unparalleled Exposure – through our
promotion machine
How to ENJoy frEsH food all yEar From our Food and Garden Series, Late Fall
Features recipes and tips for finding and eating local, seasonal foods, including healthy and delicious recipes for bread, soup, salads, meat, dairy,
fresh produce and more.
guidE to sElf-rEliaNcE aNd couNtry skills From our Wiser Living Series, Winter
Information on raising livestock, tractors and equipment, food preservation, building projects and other skills, plus renewable energy.
partnership package
Cover Partnership Package $6,000 each issue
Full-Page Partnership Package $5,000 each issue

prinT
ad sizEs
2/3
Vertical
Full Page
1/3
Vertical
1/2 spread horizontal
1/6
Vertical
1/6 horizontal
1/2 Island
1/2 horizontal
1/3
square
1"
2"
1/12
Page
1/9
Page
www.MotherEarthNews.com
Ad tyPeS SIzeS
trim size 8" x 10 1 /2"
Full page 7 1 /2" x 10"
Full page with bleed 8 1 /4" x 10 3 /4"
2 page spread 15" x 10"
2 page spread, bleed 16 1 /4" x 10 3 /4"
1/2 page spread 15" x 4 1 /2"
1/2 page spread, bleed 16 1 /4" x 5 1 /4"
1/2 page horizontal 7" x 4 1 /2"
1/2 page island 4 1 /2" x 7"
2/3 page vertical 4 1 /2" x 9 3 /4"
1/3 page vertical 2 1 /8" x 9 3 /4"
1/3 page square 4 1 /2" x 4 1 /2"
1/6 page vertical 2 1 /8" x 4 1 /2"
1/6 page horizontal 4 1 /2" x 2 1 /8"
1/9 page 2 1 /8" x 3"
1/12 page 2 1 /8" x 2 1 /2"
2 inches 2 1 /8" x 2"
1 inch 2 1 /8" x 1"
PuBLICAtIOn tRIM SIze
8" x 10 1 /2"
PeRFeCt BIndInG
Image area of all full bleed ads must extend 1 /8"
minimum beyond trim.
Live area must have 1 /4" allowance from trim
on all four sides.

prinT
MatErial spEcificatioNs
Send all materials to:
Advertising Department
Ogden Publications, Inc.
1503 SW 42nd Street
Topeka, KS 66609
E-mail: bhurwitz@ogdenpubs.com
(800) 678-5779
We require all ads to be supplied electronically to the following specifications:
FilE FOrMAtS: PDF/X-1a files or Macintosh InDesign CS files are preferred.
Do NOT send low-res PDFs.
Other acceptable files include Macintosh Quark files, Photoshop Tiffs and Illustrator
EPS files (no Tiff-It, JPEG or GIF files, please). Send all support files that are incorporated
into your ad (e.g., fonts, logos, images, etc.). All images must be at least 300 dpi. When
submitting EPS files from Adobe Illustrator, be sure to convert all text to outlines before
saving the file. We cannot accept TrueType fonts. Please note: All native files will be
converted to PDF/X-1a files, and the publisher does not guarantee exact replication.
All colors must be in CMYK format: no RGBs, Pantones or spot colors. Any ads with noncompliant
colors will be converted to CMYK, and color accuracy cannot be guaranteed.
Thin lines, fine serifs and medium to small type should be restricted to
one color and not reversed. As a guideline, reverse type and line art should not be less
than .007” (equivalent to a 1/2 pt. rule) at the thinnest part of a character or rule.
Rich blacks should not exceed 280% and 100% is recommended for the black channel.
Using 4-color black type on small type is not recommended.
SuBMittiNg MAtEriAlS:
E-mail: Ads (no larger than 10 megabytes) can be e-mailed to
bhurwitz@ogdenpubs.com (Only PDF/X-1A files are acceptable for production.)
YouSendit FtP site:
• Visit www.yousendit.com.
• Enter recipient e-mail address:
AdCoordinator@MotherEarthNews.com and your e-mail address.
• Select file and send it.
Ogden FtP Site:
• Install FTP software on your computer. (PC users can download an FTP program
called WS FTP and Mac users can download an FTP program called Fetch from www.
download.com).
• Log on to FTP address ftp.oweb.net.
• Enter login: ogdenpubs-guest (lower case).
• Enter Confidential Password: t017pa (lower case).
• Upload file/files in the Mother Earth News folder within the ADS_IN folder. Save any
Mac Files as MacbinaryII.
• E-mail AdCoordinator@MotherEarthNews.com or fax a hard copy to (785) 274-4316
to let us know the file has been uploaded with information about the software used.
Please note that any files sent through e-mail or FTP must be compressed. Please verify
receipt of all e-mailed/FTP ads.
CD-rOM or DVD: Submit ads on a Macintosh-formatted CD-ROM or DVD. They must
be accompanied by an accurate digital proof.
All ads are electronically archived for two years. Materials not in compliance with our
published requirements will be accepted only at the publisher’s discretion. Additional
production work for materials that do not meet our specifications may be billed at
prevailing rates.
AdInfo@OgdenPubs.com (800) 678-5779
2012 issuE aNd closiNg datEs
issue Date Ad Close Materials Due On Sale Date
Dec/Jan 2012 Sept 21, 2011 Sept 30, 2011 Nov 22, 2011
Feb/Mar 2012 Nov 21, 2011 Nov 30, 2011 Jan 31, 2012
Apr/May 2012 Jan 25, 2012 Feb 3, 2012 Mar 27, 2012
June/July 2012 Mar 26, 2012 Apr 4, 2012 May 29, 2012
Aug/Sept 2012 May 30, 2012 June 8, 2012 July 31, 2012
Oct/Nov 2012 July 25, 2012 Aug 3, 2012 Sept 25, 2012
Dec/Jan 2013 Sept 26, 2012 Oct 5, 2012 Nov 27, 2012
copy aNd coNtract rEgulatioNs
a. Advertisers may not cancel orders for, or make changes to, advertising
after the closing dates.
b. Publisher reserves the right to charge advertiser the cost of production
and film work.
c. All insertion orders are accepted subject to pro vi sions of our current
rate card. Rates are subject to change upon notice from the publisher.
Should a change in rates be made, space reserved may be cancelled
by the ad ver tis er or its agency at the time the change becomes
effective without incurring short-rate charges, provided the ad vertise
ments published to the date of can cel la tion are con sis tent with
the appropriate fre quen cy or vol ume rate. Can cel la tion of space
reservations for any other reason in whole or part by the advertiser
will result in an ad just ment of the rate (short-rate) based on past and
sub se quent insertions to reflect actual space used at the earned
frequency or volume rate in that contract year.
d. All contents of advertisements are subject to pub lisher’s approval.
Publisher reserves the right to reject or cancel any ad ver tise ment,
insertion order, space res er va tion or po si tion commitment at any
time without cause. Publisher reserves the right to insert the word
“ad ver tise ment” above or below any copy.
e. The publisher will not be bound by any conditions, printed or
otherwise, appearing on con tracts, orders or copy in struc tion, that
conflict with set policies.
f. Advertisements received after closing date will not have the priv i lege
of OK or revision by the advertiser or its agency.
g. Failure to make the order correspond in price or otherwise with the
rate card is regarded as a clerical error and the advertiser will be billed
under the terms of the schedule in force without further notice.
h. All advertising is published upon the un der stand ing that the
adver tiser and the agency assume full and com plete re spon si bil ity
and liability for advertising sub mit ted, print ed or pub lished.
i. The liability of the publisher for any error for which the publisher
may be held legally re spon sible will not exceed the cost of the
space. The publisher spe cif i cal ly assumes no liability for errors in the
key numbers or in type set by the publisher.
All advertising insertion orders are ac cepted sub ject to the condition
that the publisher should have no liability for failure to execute accepted
advertising or ders because of acts of God, gov ern men tal
re stric tions, fires, strikes, ac ci dents or other oc cur renc es beyond the
publisher's control (whether like or unlike any of those enumerated
herein) that prevent the pub lish er from partially or com plete ly produc
ing, pub lish ing or dis trib ut ing Mo t h e r ea r t h Ne w s or Mo t h e r ea r t h
Ne w s Online.

onLine
www.Motherearthnews.com
Contains all editorial content from the magazine’s first 40 years in a searchable database, which
includes thousands of articles, many relating to the rural property owner, such as: outdoor
power equipment buyer’s guides, do-it-yourself building projects, small-scale farming, livestock
care, forestry, gardening, lawn and pasture care, nature/environment, and self-reliant living.
Average Monthly Page Views: 4,110,114 Average Monthly Unique Visitors: 949,731
newsletter (5 categories - 10 issues per month)
Rates: $1,500 per ad or $3,000 for all 3 ad positions Average opt-in subscribers: 288,469
www.Grit.com
This site offers editorial content covering topics related to country living, land management,
wildlife, gardening, livestock and pets, skills and techniques, seasonal food, community,
machinery and tools, and lifestyle events.
Average Monthly Page Views: 355,345 Average Monthly Unique Visitors: 108,467
newsletter (weekly)
Rates: $750 per ad or $1,500 for all 3 ad positions Average opt-in subscribers: 85,631
www.farmcollector.com
Your resource for vintage farm equipment. This site offers editorial content from the magazine,
e-shopping and the Farm Collector Show Directory, as well as a huge classified advertising section.
Average Monthly Page Views: 207,247 Average Monthly Unique Visitors: 49,928
newsletter (weekly)
Rates: $130 per ad or $260 for all 3 ad positions Average opt-in subscribers: 21,128
www.farmersalmanac.com
FarmersAlmanac.com offers entertaining yet informative video, as well as pages of seasonal
and everyday recipes, natural cures and remedies, and fantastic features that provide ways to
live smarter, live with less, live more organically, and have better gardens.
Average Monthly Page Views: 1,000,000 Average Monthly Unique Visitors: 170,000
newsletter (weekly)
Rates: $3,000 per month or $1,000 per issue Average opt-in subscribers: 34,000
www.communitychickens.com
CommunityChickens.com is the website for people looking for information, products and
services for raising poultry. Save big when you promote your products and services with this
one-stop shop for chicken enthusiasts. This site helps readers learn the basics and keeps
them up to date on the latest products to make raising poultry fun and rewarding.
Average Monthly Page Views: 33,289 Average Monthly Unique Visitors: 7,435
newsletter (weekly)
Rates: $750 per ad or $1,500 for all 3 ad positions Average opt-in subscribers: 60,000
Video
Our rural network visitors always enjoy watching our video features on raising livestock,
gardening, weather, recipes, helpful hints and more.
Ad spot: 15 second pre-roll CPM: $28
www.MotherEarthNews.com

onLine AdVerTiSinG SpecificATionS
articLe PaGes
all titles
Ad Size: 728 x 90
Ad Size:
300 x 250
Ad Size:
300 x 250
Ad Ad
Size: Size:
160
x
600
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300 x 250
160
x
600
sizEs for ruN-of-sitE advErtisiNg:
Leaderboard (728 x 90)
Jumbo box (300 x 250)
Skyscraper (160 x 600)
sizEs for E-NEwslEttEr advErtisiNg:
Banner Ad (468 x 60)
Skyscraper (160 x 600)
Text Ad – logo (150 x 150) + 50 words
filE sizE:
File size of 40kb or less at 72 dpi (larger for Flash)
BLoG PaGes
all titles
Ad Size:
300 x 250
Ad
Size:
160
x
600
Ad Size:
300 x 250
AdInfo@OgdenPubs.com (800) 678-5779
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yourGArdenShoW
MOTHER EARTH NEWS PARTNERS WITH
www.MotherEarthNews.com/Your-Garden-Show
Find Inspiration. Grow Your Garden.
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Ad Space Ad Size Timing Rate Card (CPM)
Standard rectangle 300 x 250 pixels 2012 $15 ROS
Skyscraper 160 x 600 pixels 2012 $15 ROS

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