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hoW We STAck up AGAinST The compeTiTion<br />
There are thousands of magazines – but readers throughout the world have spoken: There is only one MOTHER EARTH NEWS,<br />
the original guide to living wisely. Our advertisers have relied on us for more than 40 years to deliver a focused, passionate and<br />
engaged audience. Find out why!<br />
We’re #1 in “my favorite magazine”<br />
What makes readers respond to ads? Engagement.<br />
According to MRI, MOTHER EARTH NEWS is the #1 “My<br />
Favorite Magazine.” Our affluent rural audience are so enthusiastic<br />
about our targeted, down-to-earth articles that they’ve<br />
pushed MOTHER EARTH NEWS above other publications<br />
such as The Family Handyman, Outdoor Life and Country<br />
Living. Now that’s engagement!<br />
We’re #2 in “average minutes spent reading”<br />
Why do so many readers spend more time poring over<br />
MOTHER EARTH NEWS than other magazines measured by<br />
MRI? Because they are passionate, engaged and solutionsoriented.<br />
That’s why MOTHER EARTH NEWS ranks #2 in<br />
average minutes spent reading, according to MRI.<br />
Since 1970, millions of readers have turned to our magazine<br />
for expert coverage of organic and whole foods, rural and<br />
sustainable lifestyles, and natural health. In fact, 87% of<br />
MOTHER EARTH NEWS readers take action as a result of<br />
reading advertisements.<br />
*Source: 2011 MRI Doublebase<br />
Out of all MRI-measured magazines we rank #4 in<br />
visited magazine website and #5 in visited other<br />
websites.<br />
We’re in the top 5 “most innovative digital media”<br />
For a 40-year-old publication, MOTHER EARTH NEWS is<br />
leading the way for lifestyle publications on the web.<br />
According to MRI, we’re the #4 most visited magazine<br />
website AND we’re named in the top 5 most innovative<br />
digital media by Vista Resources.<br />
In fact, MOTHER EARTH NEWS provides readers with<br />
another dimension for exploring products and services.<br />
Online can increase immediacy and encourage action –<br />
another way we help our advertisers engage with readers.<br />
Readers rank MOTHER EARTH NEWS their favorite magazine<br />
for good reason: because we deliver what they want. Let<br />
us show you how we can deliver new customers for your<br />
products and services.<br />
AdInfo@OgdenPubs.com (800) 678-5779
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