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CRM e-government services in the cloud

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<strong>CRM</strong><br />

<strong>in</strong><br />

govern<br />

ment<br />

Issuan<br />

ce of<br />

docum<br />

ents<br />

<strong>the</strong> access to specific web pages.<br />

The number of posts on forum Interactivity between citizens and <strong>government</strong> <strong>in</strong><br />

<strong>the</strong> onl<strong>in</strong>e portal is measured through <strong>the</strong> amount<br />

of comments, which clearly shows <strong>the</strong> <strong>in</strong>terest of<br />

both sides for good communication and obta<strong>in</strong><strong>in</strong>g<br />

<strong>the</strong> necessary <strong>in</strong>formation.<br />

The number of group members Interactivity between citizens and <strong>government</strong> <strong>in</strong><br />

social networks is measured trough <strong>the</strong> number<br />

of posts. Significant <strong>in</strong>dicator of citizens’ <strong>in</strong>terest<br />

for <strong>the</strong> web site of <strong>the</strong> Republic of Serbia is <strong>the</strong><br />

same number as view <strong>the</strong> same.<br />

Process<strong>in</strong>g time Time metrics evaluate <strong>the</strong> time to deliver a<br />

product or service to customers, <strong>the</strong> portion of<br />

time that is spent process<strong>in</strong>g <strong>the</strong> documents or<br />

idle time, whe<strong>the</strong>r citizens receive documents or<br />

responses on time, and o<strong>the</strong>r time-related<br />

considerations.<br />

The number of steps <strong>in</strong> <strong>the</strong><br />

process<br />

Number of times is a document handed off<br />

between <strong>in</strong>dividuals, offices, or departments <strong>in</strong><br />

<strong>the</strong> process.<br />

Process cost How much does <strong>the</strong> process cost to operate<br />

onl<strong>in</strong>e.<br />

The number of citizen referrals The number of citizens who have previously<br />

f<strong>in</strong>ished work with <strong>the</strong> <strong>government</strong> <strong>in</strong>stitution.<br />

Satisfaction with <strong>the</strong> work of<br />

<strong>in</strong>stitution<br />

The number of open<br />

opportunities<br />

Availability of staff <strong>in</strong> <strong>government</strong> for consultation<br />

and help, as well as recommendations for<br />

practice and work.<br />

Percentage of citizens who were employed <strong>in</strong> <strong>the</strong><br />

profession.<br />

Table 1: E-<strong>government</strong> social <strong>CRM</strong> metrics<br />

Public <strong>services</strong> for citizens Metrics<br />

1. Income taxes Declaration, notification of assessment<br />

The <strong>in</strong>tensity of <strong>the</strong><br />

<strong>in</strong>teraction trough<br />

portal<br />

The <strong>in</strong>tensity of <strong>the</strong><br />

<strong>in</strong>teraction on social<br />

networks<br />

Total time<br />

Process complexity<br />

Cost<br />

Good reputation of<br />

<strong>government</strong> process<br />

Expertise and<br />

availability of<br />

<strong>government</strong><br />

2. Job search The number of citizens registered <strong>in</strong> <strong>the</strong> employment office<br />

Employed citizens<br />

3. Social security contributions Unemployment benefits, family allowances, medical costs, student<br />

stipends<br />

4. Personal documents The number of passport, driver’s license<br />

5. Car registration The number of license plate<br />

6. Application for build<strong>in</strong>g<br />

permission<br />

7. Declaration to <strong>the</strong> police The number of legal offenses<br />

The number of steps <strong>in</strong> a process where a task or activity is performed<br />

8. Public libraries The number of available catalogues, books, search tools<br />

9. Certificates, request and<br />

delivery<br />

The number of birth, marriage<br />

10. Enrolment <strong>in</strong> higher education The number of new students<br />

11. Change of address The number of requests for <strong>the</strong> purchase and sale of homes or apartments<br />

12. Health related <strong>services</strong> The number of appo<strong>in</strong>tments for hospitals<br />

Table 2: Public <strong>services</strong> and metrics for citizens<br />

12

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