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CRM e-government services in the cloud

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pages. The success of a wiki may be quantitatively measured <strong>in</strong> several different ways:<br />

number of pages created, number of editors and <strong>the</strong> amount of edits. Social network site<br />

metrics are heavily dependent on <strong>the</strong> <strong>in</strong>formation that a site shares. This can vary<br />

considerably not only from site to site but also accord<strong>in</strong>g to a user’s type of account (Stuart,<br />

2009). Social network sites have been def<strong>in</strong>ed by (Boyd & Ellison, 2007) as web <strong>services</strong><br />

that allow <strong>in</strong>dividuals to construct public or semi-public profiles, articulate a list of o<strong>the</strong>r users<br />

with whom <strong>the</strong>y are connected, and view and traverse connections made by o<strong>the</strong>rs. They are<br />

usually based on <strong>the</strong> Internet or mobile technologies. Professional title for social web<br />

<strong>services</strong> is <strong>the</strong> Social Network Service (SNS). SNS allow <strong>the</strong> citizens to create and ma<strong>in</strong>ta<strong>in</strong><br />

personal or bus<strong>in</strong>ess contacts through a network with close friends or bus<strong>in</strong>ess partners<br />

(Radovanović, 2010). SNS represent one of <strong>the</strong> most popular forms of onl<strong>in</strong>e<br />

communication. They enable <strong>the</strong> exchange and review of large amounts of multimedia<br />

content, f<strong>in</strong>d<strong>in</strong>g persons of <strong>the</strong> same <strong>in</strong>terests, exchange of knowledge and experiences.<br />

SNS are primarily focused on creat<strong>in</strong>g a community of <strong>the</strong> like-m<strong>in</strong>ded or on connect<strong>in</strong>g a<br />

particular group of people primarily through <strong>the</strong> Internet.<br />

E-<strong>government</strong><br />

Digital <strong>government</strong>, electronic <strong>government</strong> or e-<strong>government</strong> def<strong>in</strong>es as <strong>the</strong> use of <strong>in</strong>formation<br />

and communication technologies <strong>in</strong> public adm<strong>in</strong>istrations, comb<strong>in</strong>ed with organizational<br />

change and new skills, to improve public <strong>services</strong> and democratic processes and to<br />

streng<strong>the</strong>n support to public policies (Kubicek, Cimander & Scholl, 2011).<br />

E-Government is <strong>the</strong> transformation of public sector <strong>in</strong>ternal and external relationships<br />

through net-enabled operations, <strong>in</strong>formation technology and communications, to optimize<br />

<strong>government</strong> service delivery, constituency participation and governance. It can be broadly<br />

def<strong>in</strong>ed as a <strong>government</strong>’s use of ICT, particularly Web-based Internet applications, to<br />

enhance <strong>the</strong> access to and <strong>the</strong> delivery of <strong>government</strong> <strong>in</strong>formation and service to<br />

stakeholders such as citizens, bus<strong>in</strong>ess partners, public sector employees, and o<strong>the</strong>r<br />

<strong>government</strong>s, agencies and entities. It can change <strong>the</strong> relationship between <strong>government</strong>s<br />

and <strong>the</strong> various stakeholders mentioned above from hierarchical command-andcontrol to<br />

<strong>in</strong>teractive collaboration (Shan, Wang, Wang, Hao & Hua, 2011).<br />

Public <strong>services</strong> are <strong>services</strong> delivered by <strong>government</strong> agencies to <strong>the</strong> public sectors such as<br />

education, healthcare, transportation, broadcast<strong>in</strong>g, waste management and social welfare.<br />

In e-<strong>government</strong>, public <strong>services</strong> and <strong>the</strong> respective communication can be grouped <strong>in</strong><br />

(Kubicek, Cimander & Scholl, 2011):<br />

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