POST GRADUATE PROSPECTUS PEARL ACADEMY OF FASHION

Fashion Retail (FR)
Post-Graduate Diploma
duration
Two Years, Aug 2008 to May 2010,
4 Semesters
eligibility
Graduate in any discipline
location
Delhi, Jaipur, Chennai
14
AIM
Modern retailing has significant front end managerial tasks such as
in merchandising, customer relations, shop floor management, visual
merchandising, ware housing, store management. The course
prepares students with the competences to man these functions
for executing such tasks.
SCENARIO AHEAD
Retail is one of India’s largest industry, accounting for over 10% of
the country’s GDP and around 8% of the employment. It is one of
the fastest growing, most dynamic segments of the economy. The
whole concept of shopping has altered in terms of format and
consumer buying behaviour, ushering in a revolution of modern
shopping in India. Accordingly, the retailing industry in India,
estimated at INR 9,300 billion (2003) is expected to grow 5% p.a. and
organized retailing is estimated to be on its way to becoming an
astounding INR 1,000 billion by 2010.
GETTING STARTED
The course starts with an introduction to the retail industry and the
various existing and future retail models and to the basic elements
of the fashion market. The main areas of learning are retail strategy,
retail merchandising, and marketing and its relation to retail.
Technical skills are given a strong foundation through basic inputs
on fabrics and garments. Emphasis is also laid on developing
communication skills.