SHOW SPECIAL - Attire Accessories magazine

March On
Italian brand Marchionni combines fresh style with years of
experience to produce quality designs, and is set to make its mark
the UK market with plenty of traditional passion...
Encapsulating the best of sophisticated Italian style
the Marchionni brand has begun its ascent in the
UK through distributor Italia Accessories, with its
elegant, individual bags capturing the attention of a
raft of buyers. Italy is, of course, as much renowned
for its fashion prowess as it is for passion, especially
in regards to family, which is where the story of
Marchionni began.
The brand is named after Gianni Marchionni,
the founder of Erredigi, a medium sized family
business based in the famous Le Marche region
of Italy. The new Marchionni collection displays
quality beyond the brand’s years thanks to Gianni’s
30 years of experience making handbags and small
leather goods. The reputation of Erredigi is such
that high end designer brands including Prada,
Max Mara, Ferragamo, Marina Rinaldi, Tod’s
and Belstaff all count upon the company to create
their products. This coup is no wonder when one
considers that the intimidating annual production
of roughly 18,000 bags and 12,000 small leather
goods is skillfully handcrafted by the Erredigi
factory’s 15 employees using a beautiful selection of
leathers sourced mainly from tanneries in Tuscany.
Erredigi made its foray into the UK market
with a pleasingly large production order from the
popular Oli label for a bag designed by model
Jodie Kidd, which became a best seller for the label
in 2007. Erredigi has since sampled for lauded
designer Paul Smith and hopes to begin small
production runs from autumn/winter 2010.
Having spent years successfully making
stunning products for respected labels, the
Marchionni brand was created by Gianni in 2007
to incorporate his own bag designs. Currently
3,000 handbags and 1,000 small leather goods are
produced under this brand, which has sales split
between Italy, Japan and the UK, a move that has
been very carefully considered by Marchionni.
During 2008 much research was carried out within
the independent market sector by the brand’s UK
representative, Lidia Festa of Italia Accessories ltd,
with a view to increase sales in this country. A gap
was identified in the UK market for professional
ladies’ laptop bags and general work bags in
bright colours made with high quality leather and
finishing, a discovery that has informed the brand’s
striking collection.
Marchionni laptop bags are slim in a rectangular
shape that is ideal for use in the workplace or
when travelling for business, with a detachable
shoulder strap, phone holder and ample zipped
compartments. Large and versatile work bags in
classic shapes which can easily fit A4 paperwork
and laptops safely inside have also been included
in the collection, and are more specifically aimed at
women who would choose to use the smart fashion
items day or night.
Since the well received launch of Marchionni,
a fantastic shoe collection has been added under
the brand, which was first shown at Micam last
year. The brand will continue to appear at the
Milanese event and has more recently exhibited
at the glamorous Boutique by Chic trade show
in Coventry. The latest news from Marchionni
is that department store Daniels of Windsor has
purchased the wonderful laptop bags, becoming
the main stockist for the brand in the UK, and
if the current collection is anything to go by, it
certainly won’t be the last. A
Profile
Further information
To find out more contact Italia Accessories by
calling +44 (0)1628 540 937 or visit the website
www.italia-accessories.com
ATTIRE 37