Untitled - Toronto-Dominion Centre

THE TORONTO-DOMINION CENTRE VISUAL IDENTITY SYSTEM COMPRISES TWO KEY IDENTITIES THAT
TOGETHER FORM ITS VISUAL BRAND PLATFORM. IT IS ESSENTIAL TO THE SUCCESS OF THIS SYSTEM TO
FAMILIARIZE YOURSELF WITH ITS ELEMENTS AND ADHERE TO THE GUIDELINES FOR USAGE. IF IN DOUBT
AS TO WHICH VISUAL IDENTITY TO USE, PLEASE CONTACT TD CENTRE MARKETING DEPARTMENT.
Corporate identity
The Toronto-Dominion Centre corporate identity is the cornerstone
of its visual brand. The corporate identity will work as the main
corporate signature for the centre and should be used when
developing the following materials:
- All corporate stationery
- Corporate communications materials
- Leasing materials
- Website
- All formal permanent building signage
- Promotional items that lend to a more formal graphic approach
- Formal and semi-formal uniforms and branded clothing
- Vehicles
- Any other formal application of the brand
Promotional identity
The TDC promotional identity represents the vibrant, non-corporate side of
the TDC community and lifestyle outside of the office. It is to be used on
promotional applications of the brand to communicate an energetic, positive
and active community. This TDC visual identity will also form the foundation
for the development of a visual brand architecture that will include visual
identities for retail, food, environmental programs and other special events
where the TDC promotional identity is relevant. It is to be used when
developing the following materials:
- All non-corporate and non-leasing marketing and advertising
- Online promotional campaigns
- Special event/initiative communications and signage
- TDC retail and food court communications, promotions and signage
- Temporary outdoor event/promotional signage
- Casual branded clothing (i.e., T-shirts)
- Promotional items that relate to a more informal representation of the brand
- Any other promotional/non-formal application of the brand
PAGE 03 TORONTO-DOMINION CENTRE BRAND STANDARDS