Untitled - Toronto-Dominion Centre
Untitled - Toronto-Dominion Centre
Untitled - Toronto-Dominion Centre
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TDC identification font – TDC Concourse Copperplate Sans<br />
- only to be used for main publication identification titles (cover of brochure/masthead of newsletter/etc.),<br />
formal building identification signage, and formal retail outlet signage in concourse (should not be used<br />
for wayfinding/directional signage).<br />
abcdefghijklmnopqrstuvw xyz<br />
1234567890!&()<br />
TDC communications<br />
font – Frutiger family<br />
- to be used on all other<br />
applications, including all<br />
communications materials,<br />
and wayfinding/directional<br />
signage applications.<br />
TDC digital font –<br />
Arial family<br />
- to be used as an alternative font<br />
in digital applications when<br />
Frutiger is not available.<br />
Frutiger light<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Frutiger Roman<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Arial<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Examples<br />
(created in Adobe Illustrator CS3)<br />
Frutiger bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Frutiger Light Italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Arial bold<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
–200 track word space<br />
throughout<br />
Optical kern character spacing and +10 track throughout<br />
Frutiger italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
Arial italic<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz<br />
1234567890!&()<br />
PAGE 06 TORONTO-DOMINION CENTRE BRAND STANDARDS
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