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VoIP for Dummies Book - XO Communications

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26<br />

<strong>XO</strong> <strong>Communications</strong> <strong>VoIP</strong> For <strong>Dummies</strong><br />

In the following sections, I explore some of the reasons <strong>for</strong><br />

companies’ reluctance to make the move to IP convergence,<br />

as well as some sound reasoning to counter their arguments.<br />

If it ain’t broke, why<br />

not improve it?<br />

Most companies are reluctant to change systems simply<br />

because they are com<strong>for</strong>table with what they have. “If it ain’t<br />

broke, don’t fix it.” Yet many companies have experienced<br />

downtime with computer, telephony, and video networks.<br />

It is just a fact of network life.<br />

No downtimes are more memorable than telephone system<br />

downtimes. Data and video network failures <strong>for</strong> some reason<br />

are always seen as a temporary situation and an easy fix. But<br />

if the telephony system network is down, it is a major crisis.<br />

Companies would rather tell their customers that they are<br />

wounded and unable to respond to their needs than to have<br />

them call in and get a busy signal or even a “fast busy” signal.<br />

It took more than 100 years <strong>for</strong> the industry to shape the<br />

quality of service that now characterizes POTS-PSTN calling.<br />

Computer networks have been standardized <strong>for</strong> just 20 years.<br />

Sound management is required to consider, understand, and<br />

drive the strategic move to <strong>VoIP</strong> in a company.<br />

Convincing your boss<br />

Part of gaining the support <strong>for</strong> the move to IP convergence is<br />

to convince the company that it is the right move. You generally<br />

need sign-off by the people who manage the company’s<br />

technology and, to a certain extent, the staff that reports to<br />

these managers. But you know and I know that by and large it<br />

comes down to convincing upper management.<br />

The best way to appeal to upper management is to focus on<br />

the convergence as a cost-effective solution to an expensive<br />

problem. Map out your current expenses and lay those numbers<br />

side-by-side with the expense of IP convergence. The numbers<br />

speak <strong>for</strong> themselves: IP convergence reduces operating<br />

expenses enough to pay <strong>for</strong> itself in the near term, and it can<br />

make the company a whole lot of money going <strong>for</strong>ward.

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