User Experience Design at Sony Ericsson - Introducing the Virtual Pet

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Mäkelä & Fulton Suri – A Thinking Conceptual Model of User Experience Mäkelä & Fulton Suri (2001) express the opinion that designers should not try to design experiences for users. Instead of trying to predict the many variables that influence the user experience, designers should aim to support users’ own creativity and thereby pleasurable experiences. They introduce a thinking conceptual model of user experience: 26 Suggested model of user experience. To exemplify, Mäkelä & Fulton Suri apply the model to mobile phone usage, where people brought behaviors and expectations from their experience with wired phones. Their motivations, contexts and actions now influence their current experience of the mobile phone: Motivation People have several motivations to use mobile phones (e.g. to keep in touch with a loved one, to be efficient at work, or to avoid being bored.) Action There are numerous actions involved in using a mobile phone, those related directly to interacting with the phone (e.g. playing a game or speaking on a headset microphone), and those that are done simultaneously (e.g. walking, driving a car). Context The use of the phone occurs in multiple contexts (e.g. in the morning when going to work by bus, or after work when queuing in a supermarket). The experiences of the mobile phone lead to a change in behavior and expectations that users bring to their next experience, whatever this may be. Mäkelä & Fulton Suri furthermore present seven design principles that can help support users’ creativity, they argue that design should be: Open-ended Providing multiple ways of combining and recombining physical or digital elements, and of introducing new ones rather than limiting interactions to prescribed limits. Social Enabling other people to engage in the activity, either through direct communication links between devices, or with input and output displays that can be shared. User control Giving the user direct access to the activity and its tools through physical handles rather than invisibly embedding functionality. Robust and Liberating users from concerns about the fragility of the system: Physical forgiving or digital elements should withstand “misuse” because they will be used in unpredictable ways. Physical/ Allowing a range of gross and fine interactions so that devices can be Sensory held and manipulated in different ways, rather than require constrained and repetitive postures and actions.
Flexible Permitting use by people with a range of different skill levels and in different circumstances by providing simple levels of rewarding interaction to get started with possibilities for more sophisticated functions later. Personal Allowing the user to personalize the device and its content in a creative way. Comments The framework presented can help designers structure their thoughts on how users change their behaviors and expectations when experiencing something, and what factors contribute to their experiences. The biggest value, however, is likely the seven design principles that are introduced. These principles are based on knowledge acquire when designing real products for big companies like Kodak and Handspring. Furthermore, Jane Fulton Suri has vast experience from one of the world’s leading design agencies – IDEO - where she is Director of Human Factors Design and Research. Thus, it could be argued that the principles presented have high validity and therefore can be seen as material that could widen the use quality portfolio. 27
Page 1: User Experience Design at Sony Eric
Page 4 and 5: © Copyright 2002, Simon Lessing Ba
Page 7: Acknowledgement I’d like to thank
Page 11 and 12: 1. Introduction In traditional usab
Page 13 and 14: 3. Objectives The goals of this pap
Page 15 and 16: 5. Designing the Virtual Pet Concep
Page 17 and 18: Why Should Sony Ericsson Consider D
Page 19 and 20: Business Viability It is of great i
Page 21 and 22: Who Wants a Virtual Pet? The first
Page 23 and 24: Some of the virtual pet sketches. A
Page 25 and 26: 5.4 Goal and Task Definition Moving
Page 27 and 28: 6. User Experience Frameworks What
Page 29 and 30: Alben - Quality of Experience Alben
Page 31 and 32: To identify opportunities, ethnogra
Page 33 and 34: Forlizzi & Ford - The Building Bloc
Page 35: Shedroff - A Unified Field Theory o
Page 39 and 40: 7. Recent Evaluation Methods Curren
Page 41 and 42: Bendek & Miner - Measuring Desirabi
Page 43 and 44: Hassenzahl et al - Engineering Joy
Page 45 and 46: 8. Discussion One of the objectives
Page 47 and 48: qualities extracted from personas a
Page 49 and 50: Hynninen, T., Liukkonen-Olmiala, T.
Page 51: Appendix 41
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User Experience Design at Sony Ericsson - Introducing the Virtual Pet

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