winning moves book - Department Of Industrial Policy & Promotion
winning moves book - Department Of Industrial Policy & Promotion
winning moves book - Department Of Industrial Policy & Promotion
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LG<br />
LG<br />
PEPSI<br />
PEPSI<br />
Leadership Leadership in<br />
in<br />
all all Categories<br />
Categories<br />
Pr Product/Ser<br />
Pr oduct/Ser oduct/Service:<br />
oduct/Ser vice:<br />
Consumer Electronics, Home<br />
Appliances, IT and Telecom<br />
Y YYear<br />
Y ear established: established: 1997<br />
W WWebsite<br />
W ebsite ebsite: ebsite www.lgindia.com<br />
MR. KWANG RO KIM<br />
Managing Director<br />
35<br />
LG Electronics operations in India<br />
include its Consumer Electronics,<br />
Home Appliances, IT and telecom<br />
division. It is a wholly owned<br />
subsidiary of LG Electronics, South<br />
Korea and was established in India<br />
in 1997. The company is one of the<br />
youngest consumer durable<br />
brands in the country today.<br />
Headquartered in Greater Noida,<br />
the company has 40 branches and<br />
65 remote area offices with 182<br />
authorised service centres backed<br />
by 23 call centres<br />
Since its foray into the Indian<br />
market, LG Electronics has emerged<br />
as a leading provider of high-tech<br />
Consumer Electronics and Home<br />
Appliances. The company enjoys<br />
leadership in all product categories<br />
that it is currently selling. The LG<br />
Electronics portfolio comprises of<br />
state-of-the-art Consumer<br />
Electronics and Home Appliance<br />
Products.<br />
Having attained a leadership<br />
position in all segments, the<br />
company aims to capture a sizable<br />
market share in the GSM segment<br />
also. The company is the fifth<br />
largest mobile maker in the world
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