the relaunch of frïs®, the world's only freeze-distilled vodka

Stockholm July 23, 2012
The Absolut Company introduces
THE RELAUNCH OF FRÏS®, THE
WORLD’S ONLY FREEZE-DISTILLED
VODKA
Frïs Vodka, the world’s only freeze-distilled vodka, is re-launching its
award-winning brand and unveiling a new range of flavors with a
distinct frozen twist.
Invented in Scandinavia, Frïs is created
through a patented freeze-distillation
process unlike any other. While most
vodkas use heat to remove impurities,
Frïs is using a continuous distillation
process and then it is chilled to 14 F (-
10C). The process allows impurities to
be frozen and extracted so only the
purest, most refreshing flavor remains.
The result is a smooth, dynamic vodka
that captures the spirit of Scandinavia,
where high standards are a priority,
great design is revered and innovation is
a way of life.
To mark its relaunch, Frïs has created a
dramatic new bottle design inspired by
the brand’s geographic roots. A chiseled
ice-grey exterior embodies the deep chill
of the Nordics and marks a confident
departure from the staid packaging of
traditional vodka brands.
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of
ABSOLUT VODKA, FRÏS, WYBOROWA, LUKSOSOWA, MALIBU and KAHLÚA. As of July 2008, The Absolut
Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the
sector. The head office is located in Stockholm, Sweden.

“We’re incredibly excited to reintroduce this innovative vodka to the U.S. market,” said
Dan Lundberg, Global Marketing Director for Frïs. “No other vodka is created in quite
the same way as Frïs. Now it has a bottle that is just as unique.”
Reinforcing its heritage as a leader in innovative spirits development, Frïs has
formulated two new Frïs flavors that deliver a delicious, shivering sensation with every
sip. Frïs Citrus Freeze marries the purity of freeze-distilled vodka to the clean, crisp taste
of freshly cut citrus fruit. Frïs Orange Freeze elevates the intensity of juicy orange with
the light freshness of mandarin.
Best enjoyed ice-cold, the full range of flavors will be available in the United States
beginning in mid-July.
“There are many flavors out there but none give the shivering sensation of the new Frïs
flavors,” said Maxime Kouchnir, Vice President, Vodka, Pernod Ricard USA. “They take
familiar flavors to a new level and add a refreshing edge to your favorite drinks.”
About Frïs
Born in Denmark in 1989, Frïs Vodka (pronounced "FREEZE") was invented at
Denmark’s historic Aalborg Distillery, one of the oldest in Scandinavia. It is produced
from all natural whole grain and pure spring water and is the recipient of several gold
medals from the prestigious San Francisco Spirits Competition. It is owned and
managed by The Absolut Company, a company within the Pernod Ricard Group.
Read more at www.frisvodka.com.
For further information, please contact:
Elin Wibell, Senior Manager Corporate Communications, The Absolut Company, +46
(0)70 190 10 41, elin.wibell@pernod-ricard.com
For US market inquiries please contact:
Sarah Bessett, Director, Spirits Public Relation, Pernod Ricard USA, + 1 917-770-4411,
sarah.bessett@pernod-ricard.com
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of
ABSOLUT VODKA, FRÏS, WYBOROWA, LUKSOSOWA, MALIBU and KAHLÚA. As of July 2008, The Absolut
Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the
sector. The head office is located in Stockholm, Sweden.