The company behind ABSOLUT VODKA launches its own website

Stockholm, Sweden August 13, 2012
The Absolut Company
The company behind ABSOLUT VODKA
launches its own website
The Absolut Company has previously used its owner Pernod Ricard’s
communication channels, while the brands have had their own
websites. Now the company has chosen to create its own platform.
This week, The Absolut Company is launching its own website,
www.theabsolutcompany.com. The purpose of the new website is to
increase accessibility and further raise the profile of The Absolut
Company.
In creating a whole new website for
itself, The Absolut Company is aiming to
make things easier for consumers,
partners and employees to find
information about and inspiration from
the strong, familiar brands that go
beyond ABSOLUT VODKA to include
Malibu, Kahlúa, Wyborowa, Luksusowa
and Frïs. Ever since Pernod Ricard
acquired Vin & Sprit in 2008, The
Absolut Company has had global
responsibility for the production and
strategic marketing for these big names.
The new website will bring visitors closer to a multifaceted company with 680 employees
operating in 150 markets all over the world. The website will also have a press room
providing images and news.
“We have identified an increasing need to communicate from our own platform. It is
incredibly important for us to convey a clearer image of our work and have our own
communications hub. We want the website to reflect our values of transparency,
creativity and quality, as well as being an inspiration to visitors,” explains Björn von
Matérn, VP Corporate Communications at The Absolut Company.
The Absolut Company has the worldwide responsibility for the production and marketing of ABSOLUT VODKA,
MALIBU, KAHLÚA, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium
spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number
one coconut-flavoured rum in the world, sold in more than 150 countries. As of July 2008, The Absolut Company is a
company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The
head office is located in Stockholm, Sweden.

The new website relates the history of ABSOLUT VODKA and takes visitors behind the
scenes of the distillery in Åhus to see how the Swedish vodka is made. The site is also
packed with exciting facts, such as how many people initially questioned the wisdom of
trying to sell Swedish vodka abroad. Today, The Absolut Company produces 500,000
bottles a day from the Åhus distillery in southern Sweden.
The Absolut Company’s new website www.theabsolutcompany.com was put together by
the digital concept and design agency Söderhavet. The project manager was Maria
Sehlström, Corporate Communications Coordinator at The Absolut Company. “I’m very
pleased with the way this collaboration has worked out,” says Maria Sehlström.
“Söderhavet combine professionalism and creativity, ensuring that no detail is left to
chance.”
For further information, please contact:
Elin Wibell, Senior Manager Corporate Communications, The Absolut Company,
+46 (0)70 190 10 41, elin.wibell@pernod-ricard.com
or visit www.theabsolutcompany.com
The Absolut Company has the worldwide responsibility for the production and marketing of ABSOLUT VODKA,
MALIBU, KAHLÚA, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium
spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number
one coconut-flavoured rum in the world, sold in more than 150 countries. As of July 2008, The Absolut Company is a
company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The
head office is located in Stockholm, Sweden.