LMFPA newsletter - Microfinance in Sri Lanka
LMFPA newsletter - Microfinance in Sri Lanka
LMFPA newsletter - Microfinance in Sri Lanka
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Nadeera Ranabahu<br />
Country Manager <strong>Sri</strong><br />
<strong>Lanka</strong><br />
South Asia <strong>Microf<strong>in</strong>ance</strong><br />
Network<br />
“The MFAs are exposed to<br />
broader range of experience<br />
due to the <strong>in</strong>teractions with<br />
their peers, other regional<br />
and global networks, technical<br />
service providers and<br />
they are better positioned to<br />
support <strong>in</strong> evaluat<strong>in</strong>g results<br />
and shar<strong>in</strong>g experiences.”<br />
<strong>Sri</strong> <strong>Lanka</strong> <strong>Microf<strong>in</strong>ance</strong> Forum<br />
DISCUSSION FORUM<br />
PROMOTING INDUSTRY INNOVATIONS THROUGH MICROFINANCE ASSOCIATIONS<br />
(Summary of the Technical Note<br />
“How to Promote Industry Innovation”<br />
published by SEEP network<br />
and Citi Foundation)<br />
“Innovations” <strong>in</strong> the microf<strong>in</strong>ance<br />
<strong>in</strong>dustry are essential <strong>in</strong> order to<br />
keep pace with the chang<strong>in</strong>g needs<br />
of clients and service providers.<br />
Usually the <strong>Microf<strong>in</strong>ance</strong> Institutions<br />
(MFIs) are the ones who play a<br />
pioneer role <strong>in</strong> promot<strong>in</strong>g <strong>in</strong>novations.<br />
However, <strong>in</strong> addition to the<br />
MFIs, <strong>Microf<strong>in</strong>ance</strong> Networks/<br />
Associations (MFAs) also have a<br />
vital role to play which has been<br />
overlooked.<br />
When promot<strong>in</strong>g Innovations, compared<br />
with the MFIS, associations<br />
can better address the challenges<br />
such as <strong>in</strong>sufficient market <strong>in</strong>formation,<br />
the high cost of product design<br />
and test<strong>in</strong>g, <strong>in</strong>efficiencies associated<br />
with slow trial and error approaches<br />
of Individual MFIs, due to<br />
the strategic position of MFAs. In<br />
addition, due to the broader viewpo<strong>in</strong>t<br />
of the sector, the associations<br />
can f<strong>in</strong>d the best means to promote<br />
<strong>in</strong>novations and are able to support<br />
the capacity build<strong>in</strong>g needs. The<br />
MFAs are exposed to broader range<br />
of experience due to the <strong>in</strong>teractions<br />
with their peers, other regional and<br />
global networks, technical service<br />
providers and they are better positioned<br />
to support <strong>in</strong> evaluat<strong>in</strong>g<br />
results and shar<strong>in</strong>g experiences.<br />
The Innovation cycle and Role of<br />
Associations<br />
The role associations have to play <strong>in</strong><br />
each stage of the product <strong>in</strong>novation<br />
cycle varies. In some stages, the<br />
role of the MFAs is significant,<br />
while <strong>in</strong> others it is negligible. The<br />
diagram 1 illustrates the various<br />
stages of product <strong>in</strong>novation cycle,<br />
which <strong>in</strong>cludes 6 steps.<br />
Product Identification<br />
Associations have a major role to<br />
play <strong>in</strong> this stage by identify<strong>in</strong>g<br />
gaps/opportunities <strong>in</strong> the market,<br />
anticipat<strong>in</strong>g <strong>in</strong>dustry changes and<br />
shar<strong>in</strong>g lessons from the other<br />
countries. MFAs can use the <strong>in</strong>dustry<br />
assessments, communications<br />
with peers, members and other<br />
stakeholders to analyze the market,<br />
derive trends and identify gaps. In<br />
SOME USEFUL LINKS OF NETWORKS<br />
• www.mfnetwork.org - Micro-<br />
F<strong>in</strong>ance network<br />
• www.afm<strong>in</strong>etwork.org - African<br />
<strong>Microf<strong>in</strong>ance</strong> Network<br />
addition, the<br />
associations can<br />
support MFIs <strong>in</strong><br />
build<strong>in</strong>g awareness<br />
through<br />
conferences,<br />
workshops, conduct<strong>in</strong>gresearches<br />
and by<br />
dissem<strong>in</strong>at<strong>in</strong>g<br />
<strong>in</strong>formation.<br />
5) Evaluation<br />
Market Research<br />
MFAs can provide<br />
substantial<br />
value to members<br />
<strong>in</strong> this stage<br />
too. When an <strong>in</strong>dividual MFI conducts<br />
a market research, it is usually<br />
limited with scope and scale. However,<br />
the associations can pool resources,<br />
attract outside fund<strong>in</strong>g and<br />
can conduct broader, <strong>in</strong>-depth studies.<br />
Product Design<br />
In this stage, product ideas are<br />
transformed to more tangible services/products<br />
with specifications,<br />
us<strong>in</strong>g the systematic evaluations of<br />
alternative products and services. In<br />
many <strong>in</strong>stants, MFIs directly do the<br />
product design<strong>in</strong>g. However, the<br />
MFAs can play a useful role by<br />
shar<strong>in</strong>g <strong>in</strong>formation on various<br />
product designs, costs/benefits and<br />
can contribute by systematically<br />
record<strong>in</strong>g the experience of MFIs.<br />
Pilot Phase Experimentation<br />
At the pilot phase the <strong>in</strong>stitutions<br />
check the critical assumptions associated<br />
with the new product or<br />
services such as terms and conditions,<br />
pric<strong>in</strong>g, client demand, etc.<br />
Associations can contribute to this<br />
pilot phase experimentation by<br />
provid<strong>in</strong>g technical support and<br />
f<strong>in</strong>ancial <strong>in</strong>centives to for selected<br />
MFIs. Some MFAs have been able to<br />
attract donor fund<strong>in</strong>g to support<br />
MFIs to test new products, while<br />
ensur<strong>in</strong>g the lessons learned are<br />
shared with broader <strong>in</strong>dustry.<br />
Evaluation<br />
One of the most important value<br />
added activities which association<br />
can perform are <strong>in</strong> the area of<br />
evaluation. MFAs can effectively<br />
contribute to the areas such as the<br />
potential scale of new products,<br />
• www.bwtp.org - Bank<strong>in</strong>g with<br />
the Poor Network<br />
• www.seepnetwork.org - Seep<br />
Network<br />
6) Large<br />
scale Uptake<br />
4) Pilot Phase<br />
Experimentation<br />
The Innovation<br />
Cycle<br />
Page 4<br />
realization of <strong>in</strong>tended benefits to<br />
clients and the <strong>in</strong>stitution, the impact,<br />
etc. In addition, the associations<br />
can promote cont<strong>in</strong>ual improvement.<br />
Large-scale Uptake<br />
Unlike an <strong>in</strong>dividual MFI, association<br />
has implication that go beyond<br />
the <strong>in</strong>troduction of new products or<br />
services. Once a product has been<br />
tested, the MFAs support its uptake<br />
<strong>in</strong> a sector wide scale. For this k<strong>in</strong>d<br />
of large scale-up <strong>in</strong>terest of number<br />
of <strong>in</strong>stitutions is required and the<br />
role of the association <strong>in</strong> this stage<br />
would be to dissem<strong>in</strong>ate <strong>in</strong>formation<br />
for <strong>in</strong>terested members.<br />
Examples<br />
Product<br />
Identification<br />
3) Product<br />
design<br />
2) Market<br />
Research<br />
Some of such examples of MFAs<br />
contribution to product <strong>in</strong>novation<br />
are; 1) “Branchless Bank<strong>in</strong>g” as a<br />
potential solution to access f<strong>in</strong>ancial<br />
services to the rural population of<br />
Russia by Russian <strong>Microf<strong>in</strong>ance</strong><br />
Center 2) In-depth analysis of micro<br />
-pension program <strong>in</strong> test<strong>in</strong>g the<br />
feasibility of f<strong>in</strong>ancial product designed<br />
to allow people work<strong>in</strong>g <strong>in</strong><br />
the <strong>in</strong>formal sector for retirement by<br />
REDCAMIF; Central American<br />
<strong>Microf<strong>in</strong>ance</strong> Network 3) Micro<strong>in</strong>surance<br />
product for micro entrepreneurs<br />
to provide f<strong>in</strong>ancial support<br />
<strong>in</strong> the case of death or permanent<br />
disability by Red F<strong>in</strong>anciera<br />
Rural(RER) <strong>in</strong> Ecuador<br />
For further details refer the full article<br />
“How to Promote Industry Innovation:<br />
A technical Note for <strong>Microf<strong>in</strong>ance</strong><br />
Associations” published by the SEEP<br />
Network and Citi Foundation.<br />
• www.microf<strong>in</strong>ancepakistan.co<br />
m - Pakistan <strong>Microf<strong>in</strong>ance</strong> Network