14.01.2011 - PromoMax (PDF) - eServGlobal
14.01.2011 - PromoMax (PDF) - eServGlobal
14.01.2011 - PromoMax (PDF) - eServGlobal
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eServGGlobal<br />
releases<br />
a nnew<br />
versiion<br />
of <strong>PromoMax</strong>,<br />
, its real time proomotions<br />
solutioon.<br />
Paris: 144<br />
January 20111<br />
eServGloobal<br />
Limited (LSE: ESG & ASX: ESV), a global tellecoms<br />
softwware<br />
vendorr<br />
specializingg<br />
in Mobile<br />
Money aand<br />
Value‐Addded<br />
Servicess<br />
(VAS), todaay<br />
announcedd<br />
the generaal<br />
availability of the latestt<br />
release of<br />
its carrieer<br />
grade PrommoMax<br />
soluttion.<br />
PromoMMax<br />
empoweers<br />
telecom operators tto<br />
deploy targeted,<br />
personalized,<br />
diversified aand<br />
timely<br />
promotioons<br />
with a faast<br />
time to mmarket.<br />
With thee<br />
release off<br />
this major upgrade, e<strong>eServGlobal</strong><br />
has significaantly<br />
boosted<br />
the perfoormance<br />
of<br />
PromoMMax<br />
and can now deliver rewards in rreal<br />
time (155<br />
seconds onn<br />
average), oover<br />
seven tiimes<br />
faster<br />
than thee<br />
previous release.<br />
Now ooperators<br />
have<br />
the ultimate<br />
tool in thheir<br />
hands too<br />
trigger rewwards<br />
not in<br />
minutes but in seconnds.<br />
The releease<br />
of PrommoMax<br />
v3.2 will provide operators wwith<br />
even mmore<br />
flexibilitty<br />
and creattivity<br />
when<br />
building their promootions.<br />
The neew<br />
features include significant<br />
beneffits<br />
in terms of approval fflow<br />
which<br />
offers additional<br />
intternal<br />
controols<br />
to ensurre<br />
protection<br />
of revenuue<br />
at every stage. Moree<br />
types of<br />
promotioons<br />
than evver<br />
before, including prromotions<br />
based<br />
on cusstomer<br />
life cycle, pre‐ddetermined<br />
schedulee<br />
based evennts,<br />
incomingg<br />
call usage and service activation bbased<br />
promootions<br />
as well<br />
as opt‐in<br />
promotioons.<br />
PromoMMax<br />
has beenn<br />
benchmarkeed<br />
for 50+ mmillion<br />
subscrribers<br />
and 3000+<br />
million daaily<br />
service eevents.<br />
The<br />
solution is currentlyy<br />
running 20+<br />
simultaneous<br />
active ppromotions<br />
aat<br />
one of eSServGlobal’s<br />
customers<br />
reachingg<br />
peaks of 1.88<br />
million rewwards<br />
per dayy<br />
granted on a human reaal<br />
time modee.<br />
“We are proud of thee<br />
carrier gradde<br />
performance<br />
of our <strong>PromoMax</strong><br />
soolution,”<br />
commmented<br />
Craig<br />
Halliday,<br />
CEO, eSeervGlobal.<br />
“P<strong>PromoMax</strong><br />
ggives<br />
operatoors<br />
access too<br />
advanced ccustomer<br />
inteelligence<br />
toools<br />
to drive<br />
preferred<br />
customer ssegments<br />
witth<br />
retention, , upsell and ccross<br />
sell offeers,<br />
in real timme.”<br />
As a staandalone,<br />
noon‐intrusive<br />
platform insstalled<br />
in thee<br />
operator’ss<br />
network, P<strong>PromoMax</strong><br />
provides<br />
an<br />
extensive<br />
set of toools<br />
to increaase<br />
revenue and fight cchurn.<br />
<strong>PromoMax</strong>’s<br />
scalability<br />
and modularity<br />
enables service providers<br />
to chooose<br />
the functtionalities<br />
thhey<br />
need andd<br />
to evolve inn<br />
accordancee<br />
with their<br />
strategy.<br />
Paris Headdquarters<br />
244, avenuee<br />
Pierre Brossolettte<br />
T: +333<br />
1 46 12 58 85<br />
92245 Malakoff<br />
Cedex<br />
F: +333<br />
1 47 35 07 88<br />
France<br />
wwww.eservglobal.comm
Page 2 of 2<br />
About <strong>eServGlobal</strong><br />
<strong>eServGlobal</strong> specializes in Mobile Money solutions and Value‐Added Services (VAS), to help Telco Service<br />
Providers increase their revenue and gain and maintain customer ownership.<br />
<strong>eServGlobal</strong> invests heavily in product development, using carrier‐grade, next‐generation technology<br />
aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile,<br />
fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local<br />
markets, leveraging their core assets and their trusted agent and subscriber relationships.<br />
With 13 offices globally, <strong>eServGlobal</strong> provides full “end‐to‐end” and “any account to any account”<br />
Mobile Financial Services and International Money Transfers.<br />
Our Value Added Services in promotions, loyalty, messaging, and multiplay are focused around the<br />
transaction and enable service providers to engage with the subscriber in a personalized and dynamic<br />
manner.<br />
To reduce time‐to market and manage exposure to CAPEX, we now offer multiple licensing alternatives,<br />
including SaaS‐based, flexible revenue‐share pricing.<br />
<strong>eServGlobal</strong> is listed on the Australian Securities Exchange (ESV) and the London Stock Exchange AIM<br />
(ESG). More information at: www.eservglobal.com<br />
For further information, please contact:<br />
<strong>eServGlobal</strong> www.eservglobal.com<br />
Alison Cheek, Communication Manager<br />
T: +33 6 87 96 77 46<br />
alison.cheek@eservglobal.com<br />
F: +33 1 46 12 77 49
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