FY2012A eServGlobal Investor Presentation (PDF)

March 2012
eServGlobal Investor Presentation
FY2012A

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Agenda
Introduction
The business & achievements to date
Operations and finances
Summary

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eServGlobal
A provider of premium software & services in high-growth markets.
Large, blue chip partners
Large, tier-1 customers
High growth products and services
Value-
Added
Services
Recharge
Mobile
Money
International
Remittance

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Our team
Chairman
Richard
Mathews
CEO
Craig
Halliday
CTO
Paul
Beesley
CFO
Steve
Blundell
Richard has over 20 years of management experience in telecommunications, software
and investment. Prior to eServGlobal, he established MHB Holdings, and held the position
of Managing Partner. Previous positions include Senior Vice President of J.D. Edwards
and Chief Executive Officer of Mincom, Australia’s largest enterprise software company.
Richard joined in May 2009.
Craig Halliday has a strong record of growing businesses to achieve consistent, profitable
growth. Prior to eServGlobal, Craig served as Executive President of Field Operations
(COO) at Mincom, where he achieved record-breaking growth in both revenues and
profitability. He has worked in the high-tech industry as an executive and investor since
1996 and has held senior roles including President of PeopleSoft Japan and various
management positions within J.D. Edwards. Craig joined in May 2009.
Paul has over 25 years of experience in the Information Technology industry.
Prior to eServGlobal, Paul held a variety of management roles at Mincom, including
Executive Vice President of Research and Development.
Paul has a proven track record for commercial enterprise software development, from
developing large, scalable enterprise solutions to mobile applications.
Paul joined in May 2009.
Stephen has 20 years of experience in finance and operations and has held senior roles
with leading multi-national software companies. Notable roles include EMEA Director of
Finance at Adobe Systems and EMEA Vice President Commercial Operations at Siemens
PLM, where he drove eight quarters of unprecedented revenue growth, exceeding
competitors’ performance and the company’s own financial plans.
Steve joined in November 2009.
The team invested personally in eServGlobal and currently owns approx. 12%

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Our core market: mobile money for the unbanked
Receiving salaries and transferring money is costly, time consuming, and even risky
for much of the world’s population. Mobile money is changing this.
Case Study: Domestic Money Transfers in India
Source: CGAP 2011, 2010
Bank Post
office
Accessibility 5% of
population has a
bank account in
India
Time to make
transaction
Time to
receive funds
Cost Inaccessible to
most
Depends
on physical
location
Hawala
courier
Depends
FIX on physical
location
Cash
courier
Depends
on physical
location
Friends Mobile Money
Depends on
physical
location
150 minutes 46 minutes 48 minutes 18 minutes 23 minutes Seconds
Days Days Days Days Days Seconds
Risk level Low Low-
Moderate
High Moderate Moderate Lowest Low
High High High Low
Informal methods reign where current offers don’t meet needs
We predict a decline in these riskier methodologies as low cost, easy to
use alternatives come on the market
70% of population in
India has access to a
mobile

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Our growth market: mobile remittances
USD 65 billion in mobile transfers in 2014
Today
Over
75% of the planet
has access to a
mobile
Mobile technology is
disrupting traditional
models, which rely on
fixed infrastructure &
agent networks
Source: World Bank 2011, Juniper Research 2011, Berg Insight
2014
Up to
13% of formal
remittances
mobile
Transferring
USD 65 billion
per annum
2015
Up to
15% of formal
remittances
mobile
Generating
USD 6.2 billion
in commissions

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Once the money is mobile,
the possibilities are endless…
Salary
disbursement
Bill payment
Payment at
a merchant
Cash-in/cashout
at agents
and ATMs
Domestic
money transfer /
International
remittances

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Our products
Providing premium software and services in the mobile world.
B2C
Infotainment
Services
Loyalty &
Promotions
Messaging &
Voicemail
Value-
Added
Services
Mobile
Money
International
Remittances
Airtime
Top-Up
Recharge
Domestic
Mobile
Money

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Introducing HomeSend
HomeSend, a strategic partnership between eServGlobal and BICS, is a
mobile money transfer hub covering over 358M mobile subscribers, bank
customers, and Money Transfer Organization users around the world.
Send with HomeSend Receive on Mobile Account
Sending money
internationally is transparent
and instant 24x7
Money is sent
from Belgium:
Imane sends
€100 to her
brother
Received funds move straight
into the mobile ecosystem
Her brother
in Morocco
receives
funds in
local
currency

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HomeSend Overview
� HomeSend is being positioned as the leading mobile-to-mobile
international remittance hub
� Over the last two years we have seen outstanding growth with
HomeSend:
� 4 multinational groups (MTN, Qtel, Lyca, and Tranglo)
� A third of a billion subscribers covered under contracts
� Generating our first revenues
� We are working to continue this growth trend and have announced
several new contracts in the past six months
� Lycamoney, one of the premier MvNO’s in Europe
� mHiTS Australia
� Tranglo, who has operations throughout Asia

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Clients announced over past 2 years
June
2010
35m subs
Philippines
Belgium
December
2010
50m subs
United Kingdom
Philippines
Belgium
June
2011
300m subs
China
Ghana
Morocco
Vietnam
MTN & Qtel
United Kingdom
Philippines
Belgium
China
Ghana
Morocco
Vietnam
United Kingdom
Philippines
Belgium
Today
358m subs
*Connections with operating subsidies in countries pending commercial and regulatory finalization; countries will be disclosed corridor by corridor
Australia
Malaysia
Nepal
Philippines
Pakistan
Qatar
United Kingdom
Vietnam
34 add’l
countries with
MTN & Qtel*
European
coverage with
Lyca*

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Shops
Distributors
HomeSend Business Model
HomeSend makes money through a share of the end-to-end commission on
transferred funds between a variety of remittance service providers.
Branches
ATMs
MNOs
Banks
E-Wallet
Providers
Internet/Mobile
Banking
MTOs
PSPs
Merchants
Agents
Other
Hubs
HomeSend Business Model Basis
1
2
3
4
Sender Cash-in
Sending RSP Commission
HomeSend Hub Commission
5
Receiving RSP Commission
Receiver Cash-Out
0-1%
1.5%
1.5%
1.5%
0-1%
HomeSend price 4.5 – 6.5%
Providing any channel, any device international remittances around the world
for a lower cost than brick and mortar providers and with more reach than internet players
Sample pricing: to send €50 to Morocco via Western Union, it today costs:
- €8.50 (17%) in up-front fees
- €1.70 (3.5%) in hidden FX fees
- Service charges may be additional
0.75% eSG
0.75% BICS

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Our Present Focus
DONE
HomeSend Progress
We have now signed up a critical mass of MNO receivers for HomeSend
and our focus is on extending the network of senders.
DONE
Build the
Platform
Sign up MNO
Receivers
Get Transaction
Volumes Up
Drive Receiving
Power:
Emerging Markets
Drive Sending
Power:
Developed Markets
Sign up MNO
Senders
GSMA Endorsement
Regulatory Compliance
1st Mover Advantage, Patent Pending
Pricing promotions
Marketing efforts
Open API’s to cash-out networks
Hosted m-Wallet / agent mg’t service
Eastnets (Pakistan), WafaCash (Morocco)
New deal with Tranglo - high-growth MvNO
MFIC partnership, Qtel Group, MTN Group
Sending presence in Middle East
3 Multinational Operator Groups joined
Target European sending power, extend ME sending power
Coverage of much of Africa and Middle East
Target to extend coverage throughout Asia and LatAm
Have signed a 3rd Multinational receiver (Tranglo), targeting a 4th

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Operational Progress Over the Past Two Years
HomeSend
Subscriber
Coverage
Millions
Customers
35
50
FY2010 FY2011
H1
1. FY2010 excludes c. 20 clients with USP products only.
300
FY2011
H2
358
Today
60 + 65 + 75 +
82
Mobile Money &
Value-Added
Services
Customers 1

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Summary
We are targeting high-growth and high-potential markets and we are
investing in our capabilities in those areas
We have returned A$57M to shareholders in the past year and continue
to focus on delivering shareholder returns
Moving into high growth markets has yielded significant customer wins
o Over twenty new clients and five new domestic mobile money
references since June 30 2010
o Two new multinational mobile operator groups have joined
HomeSend

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Disclaimer
This presentation is being furnished for information purposes only and does not constitute or form part of, and should not
be construed as, an offer, invitation or recommendation for the sale, purchase or issue of any shares or other securities
in eServGlobal Ltd (“eServGlobal” or the “Company”) or any member of its group (the “Group”) and neither it nor any
part of it shall form the basis of, or be relied upon in connection with, any investment decision, contract or commitment
whatsoever.
The information set out herein has not been verified by the Company or by independent agents and may be subject to
amendment without notice, and such information may change materially. No representation, warranty or undertaking,
express or implied, is or will be made or given by the Company, any of it subsidiaries or any of its or their directors,
officers, employees, agents or advisers or any other person as to the accuracy, completeness or fairness of the
information or opinions contained in this presentation and any reliance you place on them will be at your sole risk. The
Company, its subsidiaries and any of its or their directors, officers, employees, agents or advisers, save with respect to
any liability or fraud, expressly disclaim any and all liability which may be based on the information set out therein and
any errors therein or omissions therefrom.
In particular, but without limitation, any statements and projections with respect to eServGlobal’s performance contained
in this presentation have been prepared on the basis of management figures arrived at as part of the Company’s normal
budgetary process and reflect various assumptions, expectations, beliefs and estimates which may or may not prove to
be accurate or realistic. Such statements and projections have not been verified and are not guarantees of future
performance, and involve risks, uncertainties and other important factors that may cause eServGlobal’s actual results,
performance or achievements to be materially different from those anticipated by such forward-looking statements and
projections. Without prejudice to the foregoing, none of the Company, its subsidiaries or any of its or their directors,
officers, employees, agents or advisers accept any liability whatsoever (in negligence or otherwise) for any loss
howsoever arising, whether directly or indirectly, from use of this presentation or its contents or otherwise arising in
connection therewith. This presentation does not constitute a recommendation regarding the securities of the Company.