CV & PORTFOLIO Marianne Langberg - mariannelangberg.dk

smagssager. smagsrum
Foodstore concept & Shelving system
How can a daily necessary as food shopping be turned
into an adventure? The concept for smagssager
(Tasties) seeks to combine food shopping, knowledge
and health, creating a shopping experience much different
from traditional supermarkets, yet convenient
to the modern consumer.
When passing through the food shop, the costumer
can chose different routes; depending on the person’s
time and needs Fast lane is the route for quick
shopping. Along this route the basic articles are
placed. Slow lane is the route for absorption. Here, the
costumer can take the time to chose between various
products, and seek information about the product in
question.
The shelving system in the food shop creates these
two types of routes. The dimension and design of the
system creates smaller spaces in the shop, which
emphasizes and reinforces the perception of the two
routes. Fast lane
Slow lane