Golf 2.0 News - PGA Carolinas
Golf 2.0 News - PGA Carolinas
Golf 2.0 News - PGA Carolinas
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<strong>Golf</strong> <strong>2.0</strong> Update<br />
The <strong>Golf</strong> <strong>2.0</strong> strategic initiative continues to gain momentum, with more success stories of <strong>PGA</strong> Professionals and their facilities<br />
focusing on new and creative ways to implement player development programs. The <strong>Golf</strong> <strong>2.0</strong> team has recently introduced<br />
“Know Your Customer Tactics,” the latest resource in the Know Your Customer series of publications. Know Your Customer<br />
Tactics will help <strong>PGA</strong> Professionals execute the Know Your Customer action steps to enhance the Customer Relationship Management<br />
(CRM) programs at their facilities.<br />
Additional <strong>Golf</strong> <strong>2.0</strong> Playbooks and tools are being developed to target the three Core Strategies which comprise the <strong>Golf</strong> <strong>2.0</strong><br />
plan – Strengthening the Core, Engaging the Lapsed, and Driving New Players.<br />
All <strong>Golf</strong> <strong>2.0</strong> information and publications are available at www.golf20.net. During the off-season, I would encourage you and<br />
your staff to explore the <strong>Golf</strong> <strong>2.0</strong> website, review the Playbooks and other resources, and develop a plan for 2013 to incorporate<br />
some of the ideas that will work at your facility. It’s also important to communicate your plans with your employer, so they<br />
know you are being proactive in promoting the success of your facility. <strong>PGA</strong> Professionals can login using their <strong>PGA</strong>Links<br />
username and password. Employers, facility officials, and non-<strong>PGA</strong> staff can login using the username golf<strong>2.0</strong> and the password<br />
growgolf.<br />
<strong>PGA</strong> Employment Services – Resources and Publications<br />
Below is a reminder of many of the employment resources available to <strong>PGA</strong> Professionals. For more information and to take<br />
advantage of these resources, go to the <strong>PGA</strong>Links Employment homepage.<br />
• <strong>PGA</strong> CareerLinks<br />
• <strong>PGA</strong> Jobfinder<br />
• Employment Consultants<br />
• Career counseling/planning<br />
• Job search assistance<br />
• Resume samples/critiquing<br />
Please don’t hesitate to contact me by phone or e-mail if you would like assistance with any <strong>PGA</strong> Employment or <strong>Golf</strong> <strong>2.0</strong> programs<br />
or services.<br />
Dick Bradow is an Employment Consultant for the <strong>PGA</strong> of America and a <strong>PGA</strong> Certified Professional. He can be contacted<br />
at (502) 458-2002 or by e-mail at dbradow@pgahq.com.<br />
The Official <strong>Golf</strong> Car<br />
of The <strong>PGA</strong> of America<br />
• Interview tips/questions<br />
• Negotiating techniques<br />
• Sample job descriptions<br />
• Performance review forms<br />
• <strong>PGA</strong> Compensation Survey<br />
• <strong>PGA</strong> Professional Report<br />
CAREER NOTES<br />
November / December 2012<br />
Continued<br />
• Employer Hiring Guidebook<br />
• Career Fitness Manual<br />
• Job Hunter’s Tool Kit<br />
• Wage & Hour information<br />
• Wage & Hour Consultant<br />
• Background checks<br />
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