Griffin Report of Food Marketing Circulation

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The Griffin Report of Food Marketing Media Kit 2012 95% of Executives Agree Readers, Retailers & Operators As a trusted leader in the food industry for 45 years, we know how important it is for decision-makers to be informed of trends impacting their traditional markets as well as emerging channels. Every issue offers clear concise coverage on the important news of the day and is a “must read” for today’s busy executive. There is no other publication like The Griffin Report of Food Marketing. Industry Positioning 78% of Advertisers Agree Advertising in a multi-channel food industry media is more productive and cost efficient. Reaching decision-makers in all of the various food channels was once very costly but now there is a better way to maximize your advertising dollars. The Griffin Report of Food Marketing is the ONLY advertising vehicle that spans the entire diversified food industry. No other publication comes close to reaching more than 50,000 food industry executives in both traditional and non-traditional markets. Griffin Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 2
The Griffin Report of Food Marketing Media Kit 2012 Four convenient sections focused on the largest and fastest-growing industry sectors in food – all in one publication A Supermarket Report. Concentrating on food at retail, this front section focuses on supermarket and retail outlets that are moving in the industry in new directions. The Griffin Report covers all news affecting the traditional grocery industry, including retailers, distributors, sales and marketing agencies and manufacturers. It also offers opinion pieces from key people and the industry at large. B Food Service Report. Change is the name of the game in foodservice. With an increased interest in Quality vs. Quantity this industry segment is pioneering trends well worth watching. The Food Service Report is comprehensive covering both emerging and traditional outlets. It also covers all distributor, sales and manufacturing news and analyzes its impact on the changing business. Exclusive stories on the products and people making waves in food service today are regularly featured. C C-Store Report. The convenience store industry is one of the most unique and powerful retail industries in America - and one of the fastest-growing segments in food today. Inside the C-Store Report, you’ll find news and features covering the products and services that matter most, including tobacco, beer and wine, petroleum, snacks and beverages. New products, promotions and appointments of importance to convenience store operators are also highlighted in this section. D New Channels / Cross Channels Report. With increasing frequency food industry news and newsmakers clearly represent the merging or “blurring” of the industry - this section covers both the “crossover” of traditional channels and the emergence of non-traditional food retailers including drug stores, warehouse, big box and specialty retailers. Griffin Publishing Company • Phone: 781-829-4700 • Fax: 781-829-0134 • Mailing Address: P.O. Box 2826 • Duxbury, MA 02331-2826 • Delivery Address: 21 Chestnut Street • Duxbury, MA 02332 • www.griffinreport.com 3
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Griffin Report of Food Marketing Circulation

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