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sundance 2006 - Zoael

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New York Cine Equipment Show<br />

New show fills void left by defunct ShowBiz Expo<br />

BY MICHAEL VITTI<br />

AS THE PAST YEAR STARTS<br />

its inevitable fade, one bright<br />

spot was the maiden run of the<br />

New York Cine Equipment Show<br />

September 20-21, 2005. Michael and<br />

Amy Trerotoli of Trerotoli & Associates,<br />

Arri’s Franz Wieser and the American<br />

Society of Cinematographers turned the<br />

New York Hilton into cameraland for<br />

two full days of seminars, exhibits and<br />

social events.<br />

The exhibition hall and ASC powered<br />

seminars were free to the cine<br />

conscious public. Some of the notable<br />

NYCES events: Jon Fauer’s Lighting<br />

101, NY Film Production, Digital<br />

Intermediate sessions, Arri debuted<br />

the Arriflex D-20 digital cine camera to<br />

the American East, the new Arriflex<br />

235 film camera and new Arrimax<br />

18/12K par fixture in the exhibit hall<br />

and the industry cocktail party were<br />

heavily attended. Amy excitedly told<br />

me about the new show for the South<br />

East, the Miami Digital and Cine Expo,<br />

November 13-14, <strong>2006</strong>.<br />

Refering to the upcoming NYCES,<br />

“We look forward to seeing New Yorkers<br />

NAB Post+<br />

again Oct. 9th & 10th, <strong>2006</strong> at the<br />

beautiful Metropolitan Pavilion on<br />

West 18th Street,” says Amy<br />

Trerotoli. Trés cool space, the<br />

Metropolitan is usually filled with<br />

super models, luxury sample sales<br />

and fashionable events.<br />

The atmosphere was collegial<br />

and boundless between presenters<br />

and attendees. Found at the door<br />

or in the hallways greeting and<br />

meeting was Franz Wieser acting<br />

as Arri’s emissary. Inside, Jon<br />

Fauer’s ‘user friendly’ approach to<br />

camera workings is legendary and<br />

the same approach is applied to his<br />

Lighting 101 session. Copies of<br />

Film and Digital Times were on<br />

every seat, sessions were ambitious, and<br />

attendees swapped questions with panelists<br />

during Q&A or in the halls. A sampling<br />

of panelists included Ellen Kuras,<br />

Sol Negrin, Dejan Georgevich, Billy<br />

Baldwin, Stefan Czapaky and John<br />

Dowdell offering great access and facilitated<br />

the exchange of ideas with the<br />

accomplished.<br />

Though foot traffic varied across the<br />

two-day event (partially a result of the<br />

83<br />

event being scheduled the same week as<br />

the IFP Market), the exhibit hall was just<br />

busy enough to keep vendors in their<br />

booths offering unprecedented knowledge<br />

& gear exposure for attendees.<br />

Abel Cinetech had all it’s stars on the<br />

floor for Q&A, Aaton and Panasonic<br />

camera gear and some cool grip gear as<br />

well. In this photographer’s opinion,<br />

Chimera had the best show schwag with<br />

its velcro rip key fob. Eric Druker repre-<br />

First event in New York City shows promise<br />

BY MICHAEL VITTI<br />

TWO THOUSAND AND FIVE<br />

turned in another regional first:<br />

The National Association of<br />

Broadcasters developed a post production<br />

show for the northeast in New<br />

York City. Well, at least the famous<br />

South Hall of the International NAB<br />

Las Vegas show migrated east to the<br />

Jacob K. Javits last November.<br />

Sandwiched between the Kosher<br />

Food Festival and the International<br />

Hotel & Food Show, NAB Post+ produced<br />

its first East Coast event 15-<br />

17 November, 2005. Emphasizing<br />

training and all things digital, this<br />

show featured Apple Pro<br />

Applications and Avid certified<br />

training, exposure to production<br />

and post production techniques,<br />

and several Adobe, Flash and web<br />

applications produced by Future<br />

Media Concepts. For all other<br />

attendees, the big attraction was<br />

the freebies, the keynote events<br />

and exhibit hall.<br />

Video acquisition and post, DVD<br />

authoring and web based distribution<br />

figured prominently in this show, perfect<br />

for the independent storyteller<br />

with limited capital and a desire for<br />

solid production value.<br />

Every day of the NAB Post+ show<br />

produced a unique keynote event<br />

with three editors and a documentary<br />

film screening, Secrets of Movie<br />

Magic Revealed (co production with<br />

NHK, BBC, AVRO and ACE). Emmy<br />

award winning editor of the TV<br />

series 24, Chris Willingham took the<br />

first keynote on Tuesday evening.<br />

Oscar Award winning editors Thelma<br />

Schoonmacher (Raging Bull) and<br />

David Sqyres (Crouching Tiger,<br />

Hidden Dragon) spoke on<br />

Wednesday and Thursday mornings<br />

respectively. By the way, Secrets of<br />

Movie Magic Revealed is out on<br />

DVD, and was surprisingly candid.<br />

Wednesday night was Post<br />

Magazine’s 20th anniversary party at<br />

44 1/2 Restaurant located in the Hell’s<br />

PHOTO BY MICHAEL VITTI, VITTIPHOTO<br />

Exhibit hall floor,NY Cine Equipment Show.<br />

Kitchen neighborhood<br />

while the local user<br />

groups met on site. The<br />

East Coast Final Cut Pro<br />

User Groups prevailed<br />

with six speakers (audio<br />

engineer Peter Levin,<br />

trainer Jem Schofield,<br />

Avid’s Tim Wilson, editor<br />

Anne Renehan, Total<br />

Training guru Richard<br />

Lainhart, and composer David<br />

Majzlin) on audio and music for film<br />

and schwag bags with Genarts killer<br />

laser pens. Programming was completed<br />

by Don Gaile and Keith Larsen<br />

of the NYC FC UG and CTFCPUG.<br />

With that kind of lineup, the<br />

ECFCPUG meeting resulted in a nearly<br />

a full house despite the competition<br />

and inclement weather.<br />

The show floor traffic was strongly<br />

supported by local retailers and VARS<br />

like Tekserve, Manhattan Production<br />

Music, Student Filmmakers, Dale Pro<br />

Audio, and B&H. The exhibits provides<br />

senting Lowel set up a mini studio<br />

with every light out of their catalog.<br />

Several rental houses like<br />

TCS, Plus 8 Digital and Tamborelli<br />

were on hand with a good amount<br />

of grip equipment, lighting and<br />

video equipment to mark the<br />

progress in digital cinematography’s<br />

incursion. NYCES also<br />

worked closely with local labor<br />

unions and the New York City<br />

Final Cut User’s Group. Several<br />

publications were on hand to<br />

round out industry representation<br />

with Millimeter, Post, American<br />

Cinematographer, Videography,<br />

and Markee Publishing.<br />

If the visual image is your passion,<br />

occupation or preoccupation, the<br />

New York Cine Equipment Show may<br />

be a new calendar entry. The NYCES is<br />

an ideal show for indie filmmaker,<br />

commercial DP and feature cinematographer<br />

fulfilling the need for<br />

idea exchange, peer to peer interaction<br />

and education opportunities. Look<br />

for NYCES this fall, October 9-10 at<br />

the Metropolitan Pavilion. For current<br />

information, visit www.nyces.org.<br />

PHOTO BY KEITH LARSEN,<br />

SLEEPLESS KNIGHTS PRODUCTIONS IMAGE SOURCE<br />

The East Coast Final Cut Pro Users’ Gropu event at<br />

NAB Post+<br />

opportunity for visitors to meet the<br />

representatives, ask questions and get<br />

to know their wares in an unhurried<br />

atmosphere. As one vendor opined,<br />

“this has been a relaxing show, probably<br />

not a good thing!”<br />

The National Association of<br />

Broadcasters site has New Yorkers<br />

looking forward to NAB Post+ <strong>2006</strong>,<br />

October 24-26th also at the Javit’s<br />

Center. I would suspect this show will<br />

see heavier attendance, more like the<br />

Las Vegas experience sans neon and<br />

desert sand. Visit www.nab.org for<br />

more information.

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