The Art of Immersion - Contagious Magazine
The Art of Immersion - Contagious Magazine
The Art of Immersion - Contagious Magazine
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contagious 48 / 49<br />
case study / smirn<strong>of</strong>f / niGHtLife<br />
eXcHanGe ProJect / tHe miX factor /<br />
tHe brand tHat’s aLways ready for a<br />
Party, smirn<strong>of</strong>f Has used facebook<br />
to attract a two miLLion-stronG<br />
crowd <strong>of</strong> Like-minded foLk across<br />
tHe GLobe. in 2010, it went a staGe<br />
furtHer. it asked its facebook fans<br />
for ideas for unforGettabLe niGHts<br />
out. tHe resuLt was tHe niGHtLife<br />
eXcHanGe ProJect: 14 eVents aLL<br />
Hosted on 27 noVember 2010. tHis<br />
year, it Has boosted its diGitaL<br />
sPend by 115% to imProVe tHat<br />
eXPerience for 2011. wHetHer it’s<br />
in a cocktaiL sHaker, a niGHtcLub<br />
or onLine, smirn<strong>of</strong>f is sure to be<br />
miXinG it uP / by Lucy aitken /
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