The corporate blog as an emerging genre of computer ... - Oapen

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List of Tables 1.1 CBC/Corporati statistics . . . . . . . . . . . . . . . . . . . . . . 16 2.1 Medium factors of blogs according to Herring (2007) . . . . . . . 27 2.2 Situation factors of blogs following Herring (2007) . . . . . . . . 35 2.3 A model of two approaches to blogging: ego blogging vs. topic blogging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 2.4 Conversational Maxims in Blogs . . . . . . . . . . . . . . . . . . 72 3.1 Communicative actions and their parameters in corporate blogs . 91 3.2 Prounoun frequencies in CBC/Corporati, the British National Corpus (BNC) and the Business English Corpus (BEC) . . . . . 112 3.3 Frequent nouns in CBC/Corporati . . . . . . . . . . . . . . . . . 113 A.1 Blogs indexed in CBC/Corporati . . . . . . . . . . . . . . . . . . 130 7
Page 1 and 2: GÖTTINGER SCHRIFTEN ZUR INTERNETFO
Page 3 and 4: erschienen als Band 7 in der Reihe
Page 5 and 6: Bibliographische Information der De
Page 7: 6 Contents 2.7 Chronology in data a
Page 11 and 12: 10 List of Figures 3.13 Corporate i
Page 13 and 14: 12 Introduction of new concepts hav
Page 15 and 16: 14 Introduction an increasingly wid
Page 17 and 18: 16 Introduction Unit Value Blogs 13
Page 19 and 20: 18 Introduction extent that one int
Page 21 and 22: 20 Introduction 1.5 Aims and scope
Page 24 and 25: Chapter 2 Formal, technical and pra
Page 26 and 27: A classification of blogs following
Page 42 and 43: Users and uses of private blogs 41
Page 52 and 53: Blogs and the organization of time
Page 54 and 55: The blog as a virtual discourse sit
Page 56 and 57: Canonical software features of blog
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Chronology in data and discourse 57
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Blog macrostructure 59 Figure 2.18:
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Blog microstructure 61 Figure 2.19:
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Self-directed discourse and the dei
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Audience design 65 2003, p. 79) and
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Audience scope 67 2.12 Audience sco
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Ego blogging 69 The following two s
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Topic blogging 71 Example 5. Love i
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Differences in function and intende
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Conversational maxims, relevance an
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Conversational maxims, relevance an
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Chapter 3 The corporate blog as an
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Issues of corporate communications
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Origins of corporate blogging 83 th
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Origins of corporate blogging 85 Th
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Origins of corporate blogging 87 ni
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Perceived advantages of corporate b
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Perceived advantages of corporate b
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A typology of corporate blog subgen
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A comparison of private and corpora
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Pragmatic aspects of corporate blog
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Linguistic aspects of corporate blo
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Chapter 4 Corporate blogging case s
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Jonathan’s Blog (Sun Microsystems
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Chapter 5 Discussion 123 This thesi
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125 nicative needs is no accident.
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Appendix A CBC/Corporati corpus sta
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129 11 Lakattack SMB Spreadshirt In
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Bibliography 131 Bibliography Lada
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Bibliography 133 Richard Cohen. Dig
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Bibliography 135 James L. Horton. I
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Bibliography 137 Mike Nelson. Seman
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Bibliography 139 José van Dijck. C
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The corporate blog as an emerging genre of computer ... - Oapen

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