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asknet Annual Report 2007 (PDF)

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10<br />

<strong>2007</strong> <strong>Annual</strong> <strong>Report</strong><br />

Internationalization<br />

Our IPO in November 2006 proved to be a major advantage for the expansion of our international<br />

business by increasing <strong>asknet</strong>’s acceptance as a business partner. We benefi ted from<br />

this in North America and Asia in particular. After all, our successful listing demonstrates our<br />

sound standing, transparency and size – factors that are underscored by a success story and<br />

experience that now stretch back over twelve years.<br />

In <strong>2007</strong>, we invested the proceeds of the IPO in the continuing development of our leading technology<br />

platform and in particular in the expansion of our sales activities for the strategically important<br />

North American market. Bob Lamvik, who took over our US offi ce in San Francisco in July <strong>2007</strong> and has<br />

headed our North American business since that date, played a crucial role in implementing our<br />

growth globalization eff orts. From the beginning, has been instrumental in new customer business<br />

and in expanding cooperation with existing customers such as Nokia.<br />

The establishment of the strategic partnership with the Japanese high-tech group Softbank in 2006<br />

and the foundation of the joint venture <strong>asknet</strong> BB in Tokyo marked <strong>asknet</strong>’s entry into the largest Asian<br />

software market. The market position and reach of the Softbank Group also laid the basis for moving<br />

into other Asian markets.<br />

IPO 2006<br />

2006 = €41.8 million<br />

<strong>2007</strong> = €64.9 million<br />

+55%

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