asknet Annual Report 2007 (PDF)

Outlook
LETTER TO SHAREHOLDERS
MARKET AND ENVIRONMENT
POSITIONING
SCALABLE GROWTH
INTERNATIONALIZATION
NEW DEVELOPMENTS
OUTLOOK
Our goal is to further strengthen asknet’s position as a global leader in electronic software sales. This
involves consolidating our technological market leadership, expanding our activities in new and established
markets, the continuous enhancement of our product off ering, expanding our partnerships
with existing customers and increasing our brand equity.
Following the successful penetration of the US and Japanese markets, we will continue to drive forward
our globalization eff orts and extend our strategic focus to the increasingly important Asian and
Eastern European markets. North America continues to play a leading role in our global expansion due
to the opportunities there.
The scalability of our technology makes it easy for us to expand our product range with additional
portal off erings for online retailers and for providers of videos, games, music, photos, and eBooks. This
will make asknet one of the key providers of global eDistribution solutions for software and other digital
products.
Our employees, whose intellectual capital is the basis for innovation and renewal, are at the heart of
our development. We are focusing on specialization and training, both in relation to our existing staff
and during the recruitment of additional new employees.
We made positive, important progress towards these goals in 2007. We will resolutely continue our
eff orts to make sure this remains the case.
2007 Annual Report
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