Dr Andrew Barron – Curriculum Vitae - ESC Toulouse

Dr Andrew Barron – Curriculum Vitae
Academic Qualifications
2007: Doctor of Philosophy, School of Management, University of Bradford, UK
Thesis: The effects of culture on the development of ICTs in France and Germany
2003: Masters of Research, Graduate School, University of Bradford, UK
1996: Bachelor of Arts (B.A.) in French and German, University of Bradford, UK
International Business Experience
2003-2007: Freelance Communications Consultant (part-time basis, alongside PhD studies)
2001-2003: Project Manager, Kaidara Software, Paris, France
1997-2001: Technical Author/Translator, SAP AG, Walldorf, Germany
Current Post (since September 2010)
Lecturer in International Management, Strathclyde Business School
Teaching: Managing Across Cultures and Frontiers (undergraduate and postgraduate)
Interpersonal Skills Programme for International Managers (postgraduate)
Strategy Analysis and Evaluation (Overseas MBA, Bahrain/Dubai/Abu Dhabi)
Supervision: 3 undergraduate / 3 postgraduate dissertation projects
1 MRes project
Nominated as second supervisor for incoming PhD student
Nominated an internal marker for 1 DBA project
Admin: Course Director for MSc in International Management
Conducted / facilitated complete review of aforementioned programme
Monitored implementation of new programme
Module leader for UG Managing Across Cultures and Frontiers
Developed capstone course in International Business for UG honours year
Outreach: Organised management consulting event with Abu Dhabi Municipality
Organised Conventions of European Cuisine event with external consultancy
Organised student visit to Scottish Development International
Organised student visit to Scottish Parliament
Other roles: External consultant for Aston Business School’s MLIB programme
External examiner for Aston Business School’s MLIB programme
Invited to be external consultant for Open University Validation Services

Previous Academic Employment
May 2008 – August 2010: Assistant Professor, ESC Rennes, France
Teaching: Cross-Cultural Management
International Business
Strategic Management
Organisational Behaviour
Corporate Public Affairs in an International Context
European Business Environment
International Human Resource Management
European Employment Law
Supervision: 7 postgraduate supervisions annually
Administration: Student recruitment activities (‘concours’)
Co-leader of working group to implement new e-learning system
Co-leader of working group to establish Case Writing Centre
Ownership of Teaching, Learning & Assessment activities website
Outreach activities Organised launch of World Trade Center Rennes-Bretagne
Organised Executive Education workshop on European lobbying
Organised case study workshop with Harvard Business School staff
Provided consulting services to firms on Web 2.0 technologies
Organised/hosted open day for prospective students
November 2007: Visiting Professor, ESSCA School of Business, Angers, France
Teaching: Cross-Cultural and International Management
June 2007 – May 2008: Research Assistant, Harvard Business School, Paris, France
Teaching: Designed and wrote pedagogical case studies for MBA students
Research: Conducted fieldwork with Boston-based faculty
Organisations visited included SKF (Sweden), Santander (Spain and
Germany), SILIC (France), and the European Commission (Belgium)
Outreach activities: Organised networking events for business and academic leaders in Europe

Research Interests
Research in progress
� The global political influence of multi-national enterprises from emerging economies
� The criteria used by large firms to select international lobbying partners
� The impact of ‘liability of foreignness’ on the political activities of Indian firms in the EU
� Franco-German cooperation in the arena of European lobbying
Articles under review
Barron, A. (under review) “Understanding the political actions of organisations during
economic and financial crises”, manuscript submitted to European Management Journal (2*
ABS journal) on 2 September 2011
Barron, A. and Hulten, P. (under review) The effectiveness of business-support agencies in
times of economic uncertainty – Evidence from Sweden during the 2007-2010 financial
crisis2, manuscript submitted to Regional Studies (3* ABS journal) on 31 August 2011
Articles in peer-reviewed journals
Barron, A. and Hulten, P. (in press) “Corporate political strategizing in the European Union
during the 2007-2010 recession – an exploratory study”, Environment and Planning C –
Government and Policy (3* ABS journal), accepted for publication in April 2011
Barron, A. Hulten, P. and Bryson, D. (in press) “The perceived effectiveness of business
associations in influencing policy outcomes: Evidence from a survey of SME managers in
France, Sweden and the UK during the 2007-2010 recession”, Journal of World Business (3*
ABS journal), accepted for publication in April 2011
Barron, A (in press) “Towards a common European lobbying culture”, Journal of European
Integration, Vol. 33, No. 4, pp. 487-506
Barron, A., Hulten, P. and Hudson, S. (in press) “The financial crisis and the gathering of
political intelligence – a cross-country comparison of SMEs in France, Sweden and the
United Kingdom”, International Small Business Journal (3* ABS journal), accepted for
publication in April 2010, available on-line at http://dx.doi.org/10.1177/0266242610368551
Barron, A. (in press) “Exploring culture's consequences on international business lobbying”,
Journal of World Business (3* ABS journal), accepted for publication in March 2010,
available on-line at http://dx.doi.org/10.1016/j.jwb.2010.07.008

Barron, A. (2010) “Unlocking the mindsets of Government Affairs Managers – the cultural
dimensions of corporate political activity”, Cross Cultural Management – An International
Journal (1* ABS journal), Vol 17, No. 2, pp. 101 - 117
Barron, A. and Schneckenberg, D. (in press), “Culture's consequences on the adoption of
Web 2.0 in corporate contexts: towards a theoretical framework and research agenda”,
Electronic Journal of Information Systems Evaluation, accepted for publication in April 2010
Barron, A. (2009) “Developments in French politics 4”, in Modern and Contemporary France,
Vol. 17, No.3, p343-370
Barron, A. (2008) “The strategic triangle – France, Germany and the United States in the
shaping of the new Europe”, in Modern and Contemporary France, Vol. 16, No.3, pp.360-363
Barron, A. (2007) “Long chemin vers l'économie numérique – des barrières culturelles à la
promotion de la relève”, in Documents – Revue des questions allemandes, Vol .7, No. 1,
pp.39-42
Barron, A. (2006) “Langsam auf dem Weg in das digitale Zeitalter – Kulturelle Hindernisse
bei der Nachwuchsförderung und Fachkräfteentwicklung in Deutschland und Frankreich”, in
Dokumente – Zeitschrift für den deutsch-französischen Dialog, Vol. 6, No. 6, pp.79-85
Barron, A. (2001) “La culture d'entreprise chez SAP - Quand l'Allemagne rencontre la Silicon
Valley”, in Documents - Revue des questions allemandes, Vol. 56, No. 3, pp.66-71
Barron, A. and Trouille., J-M. (2001) “Nouvelle économie, vieux problèmes? L'industrie
allemande à l'heure digitale” in Documents - Revue des questions allemandes, Vol. 56, No. 3,
pp.57-65
Book sections
Barron, A. (2009) ‘Lobbying’, ‘International Financial Reporting Standards’, ‘AXA’, ‘CNP
Assurances’, ‘Context (Hall)’, ‘Space (Hall)’, ‘Monochronic/Polychronic (Hall)’, and ‘Silent
Language of Hall’ in Wankel, C. (ed.) Encyclopaedia of Business in Today’s World, Sage
Publications: Thousand Oaks
Pedagogical case studies
Trumbull, G., Barron, A. and Corsi, E. (2010) Santander Consumer Finance Harvard Business
School Publishing: Boston
Godes, D. and Barron, A. and Dessain, V. (2008) SKF Harvard Business School Publishing:
Boston

Hawkins, D., Barron, A., and Dessain, V. (2007) Silic – choosing the historical cost or fair
value method of accounting on the implementation of international financial reporting
standards Harvard Business School Publishing: Boston
Conference items
Barron, A. (2011) ‘Small business lobbying during the financial crisis’, paper accepted for
presentation at EURAM. Tallinn, June 2001
Barron, A. (2011) ‘Cross-cultural differences in corporate political activity’, paper accepted
for presentation at AIB-UK Annual Conference, Edinburgh, April 2011
Barron, A. (2010) ‘The representation of corporate interests in Brussels – towards a
common European lobbying culture?’, paper accepted for presentation at the 2010
Conference of the International Political Science Association, Luxembourg, March 18-20
Barron, A. (2009) ‘The political activities of SMEs – evidence from France and the UK during
the recession of 2008/2009’, paper accepted for presentation to the Annual Conference of
the Institute for Small Business and Entrepreneurship, Liverpool, 3-6 November
Barron, A. (2009) ‘Why do firms become politically active? A cultural explanation’, paper
accepted for presentation at 7th EIASM Workshop on International Strategy & Cross Cultural
Management, Helsinki School of Economics, 25- 26 September
Barron, A. and Darricote, A. (2009) ‘The effects of national culture on corporate lobbying in
Brussels – an exploratory study’, paper presented to the 4th International Conference on
Innovation in Management – the Cutting Edge of Business Education and Practice in an
Epoch of Global Collaboration, Poznan, 21-22 May
Barron, A. and Schneckenberg, D. (2009) ‘The effects of culture on organisations’ adoption
of the social web’, paper presented to the European Academy of Management Conference,
Liverpool, 11-14 May
Barron, A. (2008) ‘The effects of culture on non-market business strategies: a research
agenda for studying the effects of national culture on corporate lobbying in the European
Union’, paper presented to the 6th EIASM Workshop on International Strategy & Cross
Cultural Management, IESE Business School, Barcelona, 22-23 September
Barron, A. (2008) ‘The impact of Europeanization on French interest groups’ paper
presented to the 24th Annual Conference of the Franco-German Institute, Ludwigsburg, 26-
28 June
Barron, A. (2007) ‘Slow but steady – the effects of culture on the promotion of high-tech
industries in France and Germany’, paper presented to the Interdisciplinary Conference on
the Future of Europe, European Research Institute, University of Birmingham, 19-21 April

Participation in peer-review/scientific committees
2011: Invited to review manuscripts for International Small Business Journal
Invited to review manuscripts for Cross-Cultural Management
Invited to review conference submissions for AIB UK conference
Invited to review conference submissions for EURAM conference
2010 Invited to review manuscripts for Cross-Cultural Management
Invited to review manuscripts for International Journal of Organizational
Analysis
2009: Invited to review manuscripts for special issue of Journal of Strategic
Information Systems on the effects of culture on the use of new technologies
Research funding
2011: Preparing an external funding bid (Leverhulme)
2003: £27,000 PhD scholarship from the ESRC
2005: £1,000 from Deutsch-Britische Gesellschaft
2005: €1,000 from the Franco-German Institute in Ludwigsburg, Germany
Engagement with Higher Education Community in UK
2011: Appointed external examiner for undergraduate course in International
Business and Modern Languages at Aston Business School
Appointed external consultant of undergraduate course in International
Business and Modern Languages at Aston Business School
Memberships of Academic Associations
Academy of International Business (AIB); Young Königswinter Alumni