the times of india - Publicitas

NEWSPAPERS
National
The Times of India
The Economic Times
Regional
Mumbai Mirror
Maharashtra Times
Navbharat Times
Sandhya Times
Vijay Karnataka
Sandesh
TELEVISION
National
TIMES NOW (News)
Currently available
in India.
Zoom TV (Lifestyle)
Currently available
in India, Nepal & The
Maldives)
COMPLETE MEDIA SOLUTIONS
MAGAZINE
National
Luxury Category
Time ‘n Style
Time ‘n Style Beauty
Just Jewellery
Women/Films
Femina
Filmfare
MOBILE
58888
(Mobile Consumer
Services brand)
RADIO
National
Radio Mirchi
98.3 FM
OUT OF HOME
Times OOH
PRIVATE TREATIES
INTERNET
Global
Indiatimes.com
TimesofIndia.com
Economictimes.com
Educationtimes.com
E-paper
Comprehensive Media Offerings – 360 Degrees Approach with a winning proposition
Mumbaimirror.com
Timeswellness.com
Timesascent.in
Timesjobs.com
Simplymarry.com
Wallet365.com
Timesfinancialservices.
Magicbricks.com

India. The country that is making headlines across the globe. The country that promises to be
one of the superpowers of tomorrow. The country that has emerged as one of the key markets in
the world.
India is the second fastest growing economy in the world with a GDP growth of 9.2 percent in
2006-07. As far as purchasing price parity goes, India is the fourth largest in the world, after the
US, China and Japan.
As the Indian economy grows, the Great Indian Middle Class is also expected to expand
significantly. People and households with disposable incomes and higher propensity to spend are
only increasing. 25-44 years has been identified as the largest chunk of the consuming class. This
sector is expected to grow by a huge 5.5 million average annually till 2025. Making India a
young country.
The 300-million strong Indian middle class allocates a higher percentage to monthly expenditure
that can be characterised by sharp growth in sales of products like cars and two-wheelers, CTV
and mobile phones and burgeoning increase in credit cards and personal loans.
As far as global marketing standards go, currently India is a low spender at 0.5 per cent of GDP
With so many brands in the market it is only obvious that advertising has potential for huge
growth, as consumers and consuming markets get more evolved.
To reach out to this vast market, you need to be seen in the right media platforms. Platforms that
will allow your brand to be visible across different media vehicles, be it print, TV, outdoor or
internet.
With a heritage of 169 years (established in 1838), The Times Group, also
known as Bennett, Coleman & Company Limited, is India's largest, oldest, and
most diversified media conglomerate.
Little wonder then, it's credo reads: Create and build brands with differentiated
content through which advertisers can reach out to specific audiences.

Take a look at the facts presented below to realise our strong presence across various media.
NEWSPAPERS
THE TIMES OF INDIA
Circulation: 3.1 million (Audit Bureau of Circulations
Jan-Jun 2007)
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Circulation and Readership of ET and other Business dailies
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
3,137,000
667,953*
774,000
710,460
THE
ECONOMIC
TIMES
1,136,395
278,240
31000*
31000
FINANCIAL
EXPRESS
The circulation of the Economic Times is more than four times the size of its nearest
competitor.The readership of the Economic Times is over five times that of other
business dailies combined.
*FE Circulation from Jul-Dec 2001 which is the latest.
Highest selling and most widely read English language broadsheet daily in the
world with 13 editions. Circulation of 3,137,000 (ABC Jan-Jun 2007).
Readership: 6,828,000 (IRS 2007-Round 2)
The Times of India and other dailies
1,186,550
179,975 177,560
Readership: 6,828,000 (The Indian Readership Survey 2007
Round 2)
Second highest selling English language business daily in the world after The Wall
Street Journal and the largest in Asia with 11 editions.
Circulation: 710, 460 (ABC Jan-Jun 2007). Readership: 774,000 (IRS 2007-Round 2).
143,540 123,970 103,000
BUSINESS
STANDARD
457,100
HINDU
BUSINESS
LINE
948,290
TOI IE NIE HT HIN DH STA TEL DC
7000
6000
5000
4000
3000
2000
1000
The Economic Times
0
Circulation and Readership of ET and Business Magazine
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
6828
752 353 537
774,000
710,460
THE
ECONOMIC
TIMES
76000
3319
2237
TOI MM IE NIE HT HIN DH STA TEL DNA MD DC
335,000
BUSINESS
INDIA
130200
224,000
BUSINESS
WORLD
126000
486,000
BUSINESS
TODAY
Circulation and Readership of The Economic Times is way ahead of all business
magazines. The Economic Times has 288,000 more readers than the magazine with
the next highest readership.
477
1015
1260
263
632 543
TOI- The Times of India/ MM – Mumbai Mirror / IE – Indian Express / NIE – New Indian Express / HT – Hindustan Times / HIN – Hindu / DH – Deccan Herald /STAT –
The Statesman / TEL – Telegraph / DNA – Daily News & Analysis / MD – Midday / DC – Deccan Chronicle.
*IE Circulation from ABC Jan-Jun 2000 which is the latest.
According to the Indian Readership Survey 2007, Round 2:
● 97% of TOI readers are from Urban India ● 80% of TOI readers are from SEC AB households.
Circulation ABC Jan-Jun 2007 Readership IRS 2007-Round 2.
Circulation ABC
Figures in 000s
Readership IRS 2007 Round 2.
Circulation of ET from ABC Jan-Jun 2007. BT/BI Jan-Jun 2003. BW Jul-Dec 2005.
According to the Indian Readership Survey 2007, Round 2:
● 70% of ET readers are graduates or above educated ● 87% of ET readers are from SEC AB households

The Times of India and The Economic Times boast strategic brands and a plethora of sub brands within
their respective folds:
THE TIMES OF INDIA
STRATEGIC BRANDS
Times Life! The highest selling Sunday leisure colour broadsheet in India.
Circulated with: The Sunday Times of India.
Times Ascent
At your doorstep every Wednesday, it is the top specialist Appointments broadsheet in India.
Circulated with: The Times of India and The Economic Times, Chennai.
Bombay Times, Bangalore Times, Delhi Times, Ahmedabad Times, Baroda Times,
Calcutta Times, Hyderabad Times, Pune Times, Nagpur Times, Kanpur Times:
All, city-centric publications providing local news with high entertainment quotient.
SUB BRANDS
Education Times
Times Property
Times Wellness
Rouge
Times Drive
Times Auto
Your Money
Financial Times
A bi-weekly, it is India's highest selling broadsheet on Education. Circulated in 15 metros
The highest selling weekly Property broadsheet in India. Circulated in 10 metros
India's highest selling weekly broadsheet on healthy living. Circulated in 5 metros
India's highest selling fortnightly broadsheet on women.
A weekly broadsheet for auto enthusiasts in Mumbai.
Auto news you can use for auto enthusiasts in Bangalore.
A weekly broadsheet in Mumbai on managing personal finance.
A weekly broadsheet in Delhi and Bangalore, to help demystify the world of finance.
THE 'COMPACT' PUBLICATIONS FROM THE TIMES GROUP STABLE:
Mumbai Mirror With daily morning and afternoon editions, it is also India's first complete English morning
newspaper in compact form. It is targeted at the young and bold reader, focusing on local
issues. The Bangalore Mirror and Ahmedabad Mirror have also been recently launched.
Print Order (Mumbai): 600,000.
Readership (Mumbai): 752,000. Indian Readership Survey, 2007-Round 2.
Metro Now
What’s Hot
According to the Indian Readership Survey 2007, Round 2:
● More than 54% of Mumbai Mirror readers are graduates & above educated.
● Almost 75% Mumbai Mirror readers are from SEC AB households.
● More than 50% of Mumbai Mirror readers are below the age of 30.
In a unique JV with the publishers of Hindustan Times, Metro Now is a compact city newspaper for
the mobile consumer with fast- paced local news.
Print Order (Delhi) : 100,000 copies.
A weekly compact magazine that seeks to provide readers with ideas and information on how they
can make their weekends more fulfilling. Circulated every Friday with The Times of India Mumbai
and Delhi.

STRATEGIC BRANDS
Brand Equity Circulated with The Economic Times weekly on Wednesdays in 11 cities, it is India's highest
selling Advertising and Marketing colour broadsheet.
Corporate Dossier The highest selling weekly colour broadsheet on leadership management. Circulated in
Mumbai, Delhi, Bangalore, Ahmedabad, Pune & Chennai.
SUB BRANDS
ET Travel The most widely read weekly broadsheet on travel. Read by affluent Indians in Mumbai and Delhi.
ET Realty
ET Empower
ET Investor's Guide
ET Auto Mania
ET 500
Circulated fortnightly in Mumbai, ET Realty is highest selling colour broadsheet on commercial
property.
A weekly broadsheet on Business Education. For Mumbai and Delhi readers.
A weekly guide to earning, investing, spending. Circulated in eleven cities.
A weekly broadsheeet for the auto enthusiast in Delhi and Chandigarh.
A bi-annual magazine in Mumbai, Delhi and Bangalore, a guide to India's Top 500 companies.
Strategic Marketing
The authoritative bi-monthly magazine on marketing management.
THE TIMES GROUP OWNED INDIAN LANGUAGE NEWSPAPERS:
Navbharat Times The leading Hindi broadsheet daily in the Delhi and Mumbai.
Circulation: 492,060. ABC Jan-Jun 2007. Readership: 2,336,000. IRS 2007-Round 2.
According to the Indian Readership Survey 2007, Round 2:
Maharashtra Times
ET Gujarati
● 65% of NBT readers are from SEC AB households
● 66% of NBT readers are below the age of 40 yrs.
The undisputed leader among Marathi broadsheet dailies in Mumbai.
Circulation: 287,240. ABC Jan-Jun 2007. Readership: 1,200,000. IRS 2007-Round 2.
According to the Indian Readership Survey 2007, Round 2:
● 63% MT readers are below the age of 40 yrs.
● 44% NBT readers are from SEC AB households.
The Economic Times launched its Gujarati language edition this year reaching out to the Gujarati
community in the state of Gujarat. Print Order: 30,000 copies.
The Times of India (Kannada)
Vijay Karnataka
Sandesh
The Times of India launched its Kannada language edition this year
reaching out to the people of Bangalore and the state of Karnataka.
Print Order: 42000 copies.
The most widely read Kannada publication in the state of Karnataka.
Circulation : 570,800. ABC Jan-Jun 2007. Readership: 4,482,000. IRS 2007-Round 2.
The second highest read Gujarati newspaper in Gujarat state. The Times Group has a minority stake in
Sandesh
Readership : 3,591,000 in Gujarat. IRS 2007-Round 2.

MAGAZINES
WOMEN’S & FILM MAGAZINES: Owned by Worldwide Media, a joint venture between BBC and The Times Group:
Femina The largest selling women’s magazine in English, with a readership of 0.4 million. IRS 2007-Round 2.
Filmfare
The largest selling film magazine in English, with a readership of 0.9 million. IRS 2007-Round 2.
Other WWM periodicals include: Femina Sri Lanka, Femina Girl, Femina Allure, BBC Top Gear, Hello.
LUXURY MAGAZINES: Owned by The Times Group.
Time 'n Style A bi-monthly premium niche luxury magazine with a special focus on watches, luxury and
jewellery.
Just Jewellery
Time ‘n Style Beauty
A Time 'n Style presentation, it is a quarterly which highlights the latest international events in
the jewellery industry.
is a value addition magazine in sync with the beauty conscious generation of today.
RESPONSE INTEGRATED SOLUTIONS
Other than print, The Times Group also offers Response Integrated Solutions (RIS) which facilitates
customized, targeted and measureable media neutral communication solutions for our valued
business partners. Integrated solutions are powered by the following digital variants from our Group.
www.epaper.timesofindia.com
Launched in Oct 2003 : Digital replica of the newspaper, it is targeted toward NRI and the Indian desktop fraternity
and features innovation like videos, voice spots and web-links. Total impressions 45,085,974 per month. Source: G
Analytics
Revenue streams : Microsites, ad banners, videos/rich media delivery etc.
Indiatimes.com
India's Leading portal with 1 billion page views per month and 12 million registered e-mail subscribers it is a one stop
shop for information related to general news to entertainment to business news to lifestyle with a mobile VAS
destination. (Source: Times Trends)
Revenue streams : Shopping, cricket, auto, remit2india, etc.
58888 mobile telephony
India's no. 1 Mobile Consumer Services Brand and the largest value-added service provider in mobile space with 30
million registered subscribers pan India. (Source: Times Trends)
Revenue streams: Keyword, footers, M-coupon, contests, viral activity, branded mobile games, wireless club,
WAP sites etc.
Timesofindia.com
With 60 million home page views per month and 60 per cent of its audience from abroad, it is India's most preferred
news website. (Source: Times Trends)
Revenue Opportunities: Ad banners, microsites, and visibility options.
Economictimes.com
ET.com is extensively accessed by the business fraternity and is the undisputed authority in the business domain. It
boasts of 25 million home page views per month. (Source: Times Trends)
Revenue Opportunities : Banner Advertising, HNI Newsletters and more.
Educationtimes.com
It is the first portal focused on the education industry and provides niche content for students with regard to
scholarships, loans, alternative education, e-testing, e-tutorials and e-learning. Total Impressions 1,525,834 per month.
Source: G Analytics
Revenue Opportunities: Ad banners, advertorials, Microsite, E-commerce and content/service based tie-ups.

Timeswellness.com
A portal that caters to the health conscious. Total Impressions 223,645 per month. Source: G Analytics
Revenue Streams : Advertorials, Ad banners and more.
Timesascent.com
HR community portal, sharing best practices in the industry. Total Impressions 185,000 per month. Source: G Analytics
Revenue Streams : Advertorials, ad banners, newsletters and more.
Mumbaimirror.com
Provides a platform for all Mumbai related needs. Total Impressions 4,940,944 per month. Source: G Analytics
Revenue Opportunities: Ad banners, maps, listings and more.
RADIO
Radio Mirchi
It is the No.1 radio channel in all key markets. A nationwide presence is expected soon.
Entertainment Network India Ltd is the holding company.
Advertising opportunities : commercial time, weave-ins, RJ mentions, outdoor broadcasting and more.
TELEVISION
Zoom
India's first glamour and lifestyle TV channel, it reaches 50 million viewers per month. (Source: TAM People Meter
System)
Advertising opportunities : AFP module, Commercial Time, Aston brands and more.
Times NOW
General interest news channel formed jointly with The Times Group & Reuters, it is the leader in the English language
news category. It reaches 35-40 million viewers per month.(Source: TAM People Meter System)
Advertising opportunities : Commercial Time, Ticker Tapes, etc
TIMES BUSINESS SOLUTIONS
Other Times Group dotcoms include:
Timesjobs.com
The no.1 Jobs portal.
Magicbricks.com
India's no.1 property portal.
Simplymarry.com
India's most popular, user-friendly matrimonial website.
Wallet365.com
This revolutionary new online payment service lets you pay anyone, anywhere, shop online and receive money.
Wallet365.com is absolutely safe, instant and convenient.
Timesfinancialservices.com
A leading financial services provider of consumers in India and across the globe with a host of services like India
Money Transfers, Global Money Transfers, NRI Services and Personal Finance Services.
TIMES OUT OF HOME (Times OOH)
Besides print, television, radio and internet, the Times Group has its presence in the outdoor domain in
the form of Times Out-of-Home (Times OOH): Its Holding Company is Entertainment Network India Ltd
and it has over 1400 bus queue shelters dotting the city of Mumbai. Besides it promises high quality
display opportunities in 13 ultra modern metro stations in Delhi and advertising opportunities in
different OOH formats on the famous Delhi-Noida-Delhi (DND) flyway. In Kolkata, it has 80 hoardings
across all metro stations.