the times of india - Publicitas

Take a look at the facts presented below to realise our strong presence across various media.
NEWSPAPERS
THE TIMES OF INDIA
Circulation: 3.1 million (Audit Bureau of Circulations
Jan-Jun 2007)
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
Circulation and Readership of ET and other Business dailies
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
3,137,000
667,953*
774,000
710,460
THE
ECONOMIC
TIMES
1,136,395
278,240
31000*
31000
FINANCIAL
EXPRESS
The circulation of the Economic Times is more than four times the size of its nearest
competitor.The readership of the Economic Times is over five times that of other
business dailies combined.
*FE Circulation from Jul-Dec 2001 which is the latest.
Highest selling and most widely read English language broadsheet daily in the
world with 13 editions. Circulation of 3,137,000 (ABC Jan-Jun 2007).
Readership: 6,828,000 (IRS 2007-Round 2)
The Times of India and other dailies
1,186,550
179,975 177,560
Readership: 6,828,000 (The Indian Readership Survey 2007
Round 2)
Second highest selling English language business daily in the world after The Wall
Street Journal and the largest in Asia with 11 editions.
Circulation: 710, 460 (ABC Jan-Jun 2007). Readership: 774,000 (IRS 2007-Round 2).
143,540 123,970 103,000
BUSINESS
STANDARD
457,100
HINDU
BUSINESS
LINE
948,290
TOI IE NIE HT HIN DH STA TEL DC
7000
6000
5000
4000
3000
2000
1000
The Economic Times
0
Circulation and Readership of ET and Business Magazine
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
6828
752 353 537
774,000
710,460
THE
ECONOMIC
TIMES
76000
3319
2237
TOI MM IE NIE HT HIN DH STA TEL DNA MD DC
335,000
BUSINESS
INDIA
130200
224,000
BUSINESS
WORLD
126000
486,000
BUSINESS
TODAY
Circulation and Readership of The Economic Times is way ahead of all business
magazines. The Economic Times has 288,000 more readers than the magazine with
the next highest readership.
477
1015
1260
263
632 543
TOI- The Times of India/ MM – Mumbai Mirror / IE – Indian Express / NIE – New Indian Express / HT – Hindustan Times / HIN – Hindu / DH – Deccan Herald /STAT –
The Statesman / TEL – Telegraph / DNA – Daily News & Analysis / MD – Midday / DC – Deccan Chronicle.
*IE Circulation from ABC Jan-Jun 2000 which is the latest.
According to the Indian Readership Survey 2007, Round 2:
● 97% of TOI readers are from Urban India ● 80% of TOI readers are from SEC AB households.
Circulation ABC Jan-Jun 2007 Readership IRS 2007-Round 2.
Circulation ABC
Figures in 000s
Readership IRS 2007 Round 2.
Circulation of ET from ABC Jan-Jun 2007. BT/BI Jan-Jun 2003. BW Jul-Dec 2005.
According to the Indian Readership Survey 2007, Round 2:
● 70% of ET readers are graduates or above educated ● 87% of ET readers are from SEC AB households