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the times of india - Publicitas

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The Times <strong>of</strong> India and The Economic Times boast strategic brands and a plethora <strong>of</strong> sub brands within<br />

<strong>the</strong>ir respective folds:<br />

THE TIMES OF INDIA<br />

STRATEGIC BRANDS<br />

Times Life! The highest selling Sunday leisure colour broadsheet in India.<br />

Circulated with: The Sunday Times <strong>of</strong> India.<br />

Times Ascent<br />

At your doorstep every Wednesday, it is <strong>the</strong> top specialist Appointments broadsheet in India.<br />

Circulated with: The Times <strong>of</strong> India and The Economic Times, Chennai.<br />

Bombay Times, Bangalore Times, Delhi Times, Ahmedabad Times, Baroda Times,<br />

Calcutta Times, Hyderabad Times, Pune Times, Nagpur Times, Kanpur Times:<br />

All, city-centric publications providing local news with high entertainment quotient.<br />

SUB BRANDS<br />

Education Times<br />

Times Property<br />

Times Wellness<br />

Rouge<br />

Times Drive<br />

Times Auto<br />

Your Money<br />

Financial Times<br />

A bi-weekly, it is India's highest selling broadsheet on Education. Circulated in 15 metros<br />

The highest selling weekly Property broadsheet in India. Circulated in 10 metros<br />

India's highest selling weekly broadsheet on healthy living. Circulated in 5 metros<br />

India's highest selling fortnightly broadsheet on women.<br />

A weekly broadsheet for auto enthusiasts in Mumbai.<br />

Auto news you can use for auto enthusiasts in Bangalore.<br />

A weekly broadsheet in Mumbai on managing personal finance.<br />

A weekly broadsheet in Delhi and Bangalore, to help demystify <strong>the</strong> world <strong>of</strong> finance.<br />

THE 'COMPACT' PUBLICATIONS FROM THE TIMES GROUP STABLE:<br />

Mumbai Mirror With daily morning and afternoon editions, it is also India's first complete English morning<br />

newspaper in compact form. It is targeted at <strong>the</strong> young and bold reader, focusing on local<br />

issues. The Bangalore Mirror and Ahmedabad Mirror have also been recently launched.<br />

Print Order (Mumbai): 600,000.<br />

Readership (Mumbai): 752,000. Indian Readership Survey, 2007-Round 2.<br />

Metro Now<br />

What’s Hot<br />

According to <strong>the</strong> Indian Readership Survey 2007, Round 2:<br />

● More than 54% <strong>of</strong> Mumbai Mirror readers are graduates & above educated.<br />

● Almost 75% Mumbai Mirror readers are from SEC AB households.<br />

● More than 50% <strong>of</strong> Mumbai Mirror readers are below <strong>the</strong> age <strong>of</strong> 30.<br />

In a unique JV with <strong>the</strong> publishers <strong>of</strong> Hindustan Times, Metro Now is a compact city newspaper for<br />

<strong>the</strong> mobile consumer with fast- paced local news.<br />

Print Order (Delhi) : 100,000 copies.<br />

A weekly compact magazine that seeks to provide readers with ideas and information on how <strong>the</strong>y<br />

can make <strong>the</strong>ir weekends more fulfilling. Circulated every Friday with The Times <strong>of</strong> India Mumbai<br />

and Delhi.

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