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Energy Industry Trends Review

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Observation<br />

Analysts are starting to look beyond the<br />

bumper profits many of the oil companies<br />

announced on the back of higher oil prices,<br />

and are now looking for evidence of how<br />

the oil majors in particular, can maintain<br />

income growth if production is falling.<br />

After six or seven quarters of strong profit<br />

growth driven by rising oil prices, it is looking<br />

doubtful as to whether companies can<br />

continue to increase earnings next year and<br />

beyond, if oil prices start to plateau or fall.<br />

Challenges for oil companies are not only<br />

limited to the upstream part of the business.<br />

While downstream profits were<br />

also strong this quarter, this environment<br />

continues to be difficult. Companies are<br />

dealing with stagnating demand in OECD<br />

markets and refining overcapacity with<br />

more new refining capacity being added<br />

especially in the Middle East and Asia.<br />

(There is significant new refining capacity<br />

coming on-stream between 2015–2017 and<br />

continued structural overcapacity, which<br />

is likely to result in continued massive closures,<br />

particularly in OECD markets.) Globally,<br />

according to data from the IEA, crude<br />

distillation capacity is expected to increase<br />

by 9.6 million b/d between 2010–2016, of<br />

which 95 percent will be located in non-<br />

OECD nations like India and China. (China<br />

alone is estimated to account for around<br />

40 percent of oil demand growth between<br />

2010 and 2016.) 79<br />

The growth outlook for downstream activities<br />

in Asia is also not without its concerns.<br />

Some analysts are predicting that Asian<br />

refiners could earn as much as 20 percent<br />

less in 2012 from processing a barrel of<br />

crude into product than this year’s average,<br />

as they get squeezed between new additions<br />

to capacity and expectations of slowing<br />

global demand growth. Refiners who do<br />

not have more complex refineries could be<br />

forced to cut production with those refiners<br />

planning expansions and facing delays due<br />

to declining demand. Most refiners continue<br />

to look to China for positive news, and more<br />

specifically, to China’s gasoil demand which<br />

is increasingly driving higher margins for<br />

refiners. 80<br />

15<br />

Generally in the downstream sector, oil<br />

companies are increasingly focusing on<br />

what they can do to reduce costs, improve<br />

process efficiencies and how they can<br />

use technology to better manage refining<br />

portfolios. Some are choosing to deintegrate<br />

their operations, like Marathon or<br />

ConocoPhillips, and are spinning off their<br />

downstream operations into a separate<br />

company. Others, like Total, are reorganizing<br />

their downstream operations into a more<br />

integrated operation, effectively merging<br />

its refining and petrochemicals operations<br />

together. For smaller refiners, that do not<br />

have integrated operations, one solution<br />

might be to see how they can mimic what<br />

Total is doing by completely integrating<br />

refining and petrochemicals and looking for<br />

partnerships with petrochemical companies,<br />

to offset declining refining margins or to<br />

see how they can best position themselves<br />

to access high growth markets like China. 81<br />

Demand for gasoil/diesel in China looks<br />

strong in both the short and long term.<br />

Refiners in China in October 2011 bought<br />

about 320,000 tonnes of diesel to cover<br />

domestic shortages of diesel (used for<br />

power generation during times of shortage).<br />

High Chinese demand for diesel is likely<br />

to continue to support refinery margins<br />

for producing diesel into the early months<br />

of 2012, according to industry analysts. 82<br />

Longer term, gasoil demand in China<br />

is expected to increase to around 4.5<br />

million b/d by early 2016, and it is likely<br />

to continue to underpin refining margins<br />

over this period. 83

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