Audi A4 DTM 2010 MediaInfo - Audi USA News

developments and on new racing car generations in
2009, thus demonstrating that it is able to react to the
restrictions engendered by a difficult economic situation
both quickly and efficiently. This development freeze
remains in place for the 2010 season too, but the event
nevertheless promises to be as good and as thrilling as ever
with cars from 2008 and 2009.
Increasingly international
For some time now, the DTM has been able to boast an
international squad of drivers and an attractive European
calendar of events. And this year, it is going one step
further – in addition to six races in Germany and three
elsewhere in Europe (in Spain, the Netherlands and the UK),
for the second time in its history, the DTM will be venturing
further afield to Shanghai, where the DTM final is scheduled
to take place on 31 October 2010.
Impressive media numbers and a strong advertising effect
The DTM concept is very well received, as borne out by
these figures: the races were attended by no less than
718,000 fans last year and the event’s TV partner, the
German channel ARD, recorded average viewer numbers of
2.11 million during qualifying sessions and the event races.
The live DTM TV reports
attracted an average
2.11 million
TV viewers per weekend in
For years, the DTM has
achieved six-figure
spectator numbers at two
of its events
Germany in 2009