financial performance for fiscal year 2007 grupo financiero improsa

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MEMORIA ANNUAL REPORT ANUAL 2007 / GRUPO FINANCIERO IMPROSA At December 2007, Banco Improsa had a 51% market share of all trust managed portfolios in the country, making it the market leader. The Bank also opened its FOREX department in 2007 so that its customers could buy and sell hard currencies such as the euro, yen and pound sterling in order to facilitate foreign trade. All of this was achieved thanks to the strong drive and commitment of its Board of Directors and management. The guiding principle has been to provide outstanding integrated financial solutions to our target segments through highly personalized, superior service leading to solid relations with each of our customers. After 15 months of design, planning and development, in January 2007 Banco Improsa put into motion its Project Chirripó, which consists of a support platform for its commercial banking based on an analytical CRM[1] philosophy. The main goal is to develop a new way of doing business, changing from product-oriented banking to customer-oriented relationship banking. 22 BANCO IMPROSA Félix Alpízar Lobo Subgerente General Banco Improsa With the support and endorsement of Grupo Financiero Improsa’s Board of Directors and general manager, the following goals were set: �� customers; �� long-term relationships with selected customers; �� culture and business strategy. 1 Por sus siglas en inglés CRM (customer relationship management), se refiere a la gestión relacional de clientes.
IMPROSA SERVICIOS INTERNACIONALES Sergio Molina Bonilla Country General Manager Improsa Servicios Internacionales has distinguished itself as being a leasing and financial services company with strong performance capacity and a clear vision of regional financial integration. The results at December 2007 are the product of successful strategy implementation and greater consolidation in the countries where it has offices. The goal is to position Improsa Servicios Internacionales S.A. (known as Grupo Improsa outside Costa Rica) as one of the top firms in financial leasing, operative leasing, factoring and a range of specialized financial services custom-tailored to our customers. In 2007 the firm maintained a clear, growing hegemony characterized by the capacity, ability and knowledge necessary for tailoring products to meet its customers’ needs, according to each country’s possibilities. Having consolidated its services in Central America and Panama, and with a view to extending them to the Dominican Republic, Improsa Servicios Internacionales today has a team of highly trained professionals with an unequivocal vision of customer service. This has enabled it to meet its targets for 2007. The strengthening of its human resources became a major factor for its success in ANNUAL MEMORIA REPORT ANUAL 2007 / / GRUPO FINANCIERO IMPROSA developing the three fundamental axes of Improsa Servicios Internacionales’ activities: leasing of productive assets, fully guaranteed throughout the region; consolidation of a Central American factoring network; and deployment of a consumer credit unit. The excellent results obtained in 2007 were seen in a major jump in net dollar profits of 45% over the previous year, while the placement of leasing contracts rose by 28.65%. This translates into more than $60 million in leasing assets per year – and $8 million in factoring, after only one year. Another of Improsa Servicios Internacionales’s achievements was its successful launching of Improsa Sociedad Administradora de Fondos de Inversión in Panama, which was authorized by the Panamanian National Securities Commission to offer real estate funds, making it the first organization of its kind to make public securities offerings in Panama. With these results, there can be no doubt that the goals set for 2007 have been met, committing its team of Grupo Improsa collaborators even more to continue exerting themselves in offering superior quality service consistent with the needs and expectations of its reason for being - “the customers of the entire region." Improsa Servicios Internacionales 23
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financial performance for fiscal year 2007 grupo financiero improsa

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