Audi collection

006 Audi design
Good design must always make a
statement and express some kind of
vision, says Wolfgang Egger. It must
strive for excellence and anticipate
future developments.
Focus on precision
The special something that defines Audi
design isn’t produced in a vacuum. Design,
creativity, a feel for the vocabulary of shape –
these all require inspiration.
Audi designers find this inspiration in Munich.
The capital of Bavaria combines sophistication
with spacious urban planning and provides
an ideal environment for new ways of
thinking and interdisciplinary exchange. A
young, international design team headed by
Wolfgang Egger works in a generously
proportioned, well-lit office: this is Audi
Concept Design. Their main duty is to come up
with ideas for the unique vehicles that Audi
produces. But they also develop exclusive
designer products that make the Audi brand
come to life beyond the world of cars.
The products adhere to the philosophy and
formal style of Audi design: clear lines,
minimalist execution, no unnecessary ornamentation.
Everything about the vehicle or
designer product is there to serve a rational
purpose. The classic design adage “form
follows function” is given precise expression
here.
Alongside the brand’s aesthetic sensibility,
the designers also favour materials that are
used by Audi in automotive construction. Carbon,
aluminium and leather afford everyday
items an added sense of value and prestige.
Commonplace items are given the Audi design
treatment, elevating them above the mundane.
But what is the underlying motivation?
Egger explains: “It allows people to experience
the Audi brand from a new perspective
and encounter a very different kind of
‘Vorsprung durch Technik’.”
At Audi, high-performance design applies to everyday items as much as it does to automobiles.
Audi design
007