Download Programme - SpoBiS

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1st conference day
2nd and 3rd leagues
18. Feb | 9:30 – 11:15
9:30 New stadium, new agency, old brand: Doubling turnover at 1. FC Union Berlin CS
Dirk Zingler | President, 1. FC Union Berlin
9:50 The Voith Arena – a cash cow: And suddenly the 1. FC Heidenheim was overrun CS
Holger Sanwald | Managing Director, 1. FC Heidenheim
10:10 The heart of St. Pauli: How the PSD Bank combines CSR, sales and activation at the district club P
Dieter Jurgeit | Chief Executive Officer, PSD Bank Nord
In cooperation with
10:30 The best 3rd division in the world – or an unloved child? How good is the 3rd division really? D
Michael Lina | Head of Sports Marketing, ARD Sales & Services K
Robert Müller von Vultejus | Managing Director, Ufa Sports
Rolf Rombach | President, FC Rot-Weiß Erfurt
Ulf Schott | Director, German Football Association (DFB)
The power of sponsorship In cooperation with
18. Feb | 9:30 – 10:55
9:30 The biggest challenges in sports sponsoring: 10 principles for success P
Oliver Kaiser | President, FASPO
9:50 How insights made Milka into a successful winter sports brand P
Andreas Gollhofer | Manager Sponsoring & Event Marketing, Milka
10:10 Success through transparency: The best sponsorship deals in Europe P
Danny Townsend | President EMEA & South Asia, Repucom
Marcel Cordes | Chairman of the Management Board, Sport+Markt
10:25 Are surveys really worthwhile? How valid data can help in strategic decision-making D
Stephan Schröder | Head of Business Unit – Germany, Austria and Switzerland, Sport+Markt
Dr. Henning Stiegenroth | Head of Sports Marketing, Deutsche Telekom
Olaf Markhoff | Head of Corporate Communications, Nike
CS Case Study D Discussion K Keynote C 1:1 chat P Presentation English
eng
Photo: Getty Images
1st conference day
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