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Download Programme - SpoBiS

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30<br />

2nd conference day<br />

The football Bundesliga<br />

19. Feb | 10:30 – 12:20<br />

10:30 Fans in the Bundesliga: Participants, partners, motivators P<br />

Andreas Rettig | Managing Director – League Operations and Licensing,<br />

German Football League (DFL)<br />

10:50 The stars of tomorrow: Training at Werder Bremen’s youth talent centre P<br />

Uwe Harttgen | Director – Youth Talent Centre, SV Werder Bremen<br />

11:10 TV, digital, everywhere: How media work within the Bundesliga is changing D<br />

Oliver Schraft | Head of Media & Communication, VfL Wolfsburg<br />

Walter M. Straten | Head of Sport, BILD<br />

Christian Pfennig | Director Communication & Advertising, German Football League (DFL)<br />

11:40 Those wishing to grow must travel: HSV’s overseas activities P<br />

Joachim Hilke | Board Member for Marketing & Communication, Hamburger SV<br />

12:00 From fan memorabilia dispenser to teleshopping: How the BVB has optimised its B2C business P<br />

Carsten Cramer | Director Sales & Marketing, Borussia Dortmund<br />

CS Case Study D Discussion K Keynote C 1:1 chat P Presentation English<br />

eng<br />

Photo: picture alliance<br />

2nd conference day<br />

31

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