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19. Feb | 10:45 – 12:25
10:45 Beyond the Raab effect: Strategies and marketing potential of marginal sports P
19. Feb | 10:45 – 12:15
10:45 Online presence: A must not a maybe – but how? P
Steven Althaus | Director Brand Management BMW and Marketing Services BMW Group
11:05 Innovation in 140 characters: How clubs, associations and sponsors can get more out of Twitter P
Rowan Barnett | Managing Director, Twitter Germany
11:25 Small budget, big impact: Hugo Boss stages a Gomez vs. Kaymer sporting duel P
Till Pohlmann | Head of Sponsoring, Hugo Boss
11:45 Sponsorship is increasingly digital and creative – but is it also more effective? D
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2nd conference day
Sports media of the future In cooperation with
Prof. Dr. Sascha L. Schmidt | Head, Institute for Sports, Business & Society – EBS Business School
11:05 Set the stage for FIS events: How winter sports coverage works P
Sarah Lewis | General Secretary, International Ski Federation (FIS)
11:25 The white sport at a crossroads: New formats, new possibilities? D
Carl-Uwe Steeb | Vice President, German Tennis Federation (DTB)
Tibor Radda | Commercial Director, Eurosport Media
Claus Retschitzegger | Head of Communications, Bet-at-home.com
11:55 Social media, second screen and smartphone: Tomorrow is now in sports coverage D
Jez Jowett | Global Social Media Director, Havas Sports & Entertainment
Heiko Hebig | Partnerships Manager (Northern Europe), Facebook
Digital sponsoring In cooperation with
Fabian Siegel | Co-Founder & Chief Executive Officer, Delivery Hero Holding
Andreas Lampersbach | Head of Communication, MAN
Axel Nieber | Head of Print Marketing & Digital Media, Kicker
CS Case Study D Discussion K Keynote C 1:1 chat P Presentation English
eng
eng
Photo: picture alliance
2nd conference day
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