sold on selling - Edmiston

E D M I S T O N – W O R L D L E A D E R S I N Y A C H T I N G
750 METRES
YACHTS SOLD
600 METRES
YACHTS PURCHASED
2440MILLION
CUMULATIVE VALUE
THE FACTS SPEAK FOR THEMSELVES
Issue
49

SOLD ON SELLING
Recently, Edmiston has been highlighting an important
difference in the sales market. The difference between
listing and selling. Some people feel that this is just hype –
a marketing position. They are wrong.
Edmiston is committed to advising clients on the best course of action to sell or
purchase their yacht. Edmiston expertise comes from an ultra sensitivity to market
conditions, comprehensive analysis of the market, complete knowledge of each
yacht and a thorough understanding of the client’s requirements. As much as anything
else, it is about finding the right buyer for the right yacht.
The proof of the strategy is that we have achieved over 750 metres of sales in the
first half of this year – over 200 metres more than our closest competitor.
Together with realistic sellers, Edmiston is creating a value ratio that has been
“We have represented the seller
in the sale of over 750 metres of
yachts and have assisted clients in
the purchase of nearly
600 metres.”
“In 2010 Edmiston has been
involved in the sale of nearly
900 metres of yacht from 25m
to 90m with a cumulative
listed value of €440,000,000.”
OPPORTUNITES TO SELL
Edmiston is in an unusual position. We have clients looking to purchase the right
yacht, as always at the right price.
We also have opportunities to promote yachts through our global marketing
campaigns in Antennae, advertising and our new monthly e-Bulletin newsflash that
gives us the ability to talk directly to our client database and react quickly with the
latest information. The Monaco Yacht Show (September 22–25) is Europe’s most
important yacht sales event. Edmiston is currently drawing up plans for yachts to
unavailable for the last five years. A specific price for a specific yacht: the right price
for right now.
Sales success has been right through the size spectrum. From 80 metre yachts
listed at over €80m through to 30 metres listed at €5m. For each yacht there has
been a clear strategy with a commitment to achieving our client’s objectives.
This is not just about selling at a low price. It is about being a deal maker – creating
the opportunity that highlights value for buyer and seller alike.
The conclusion is clear. If you want to sell your yacht, talk to Edmiston.
YACHTS SOLD
Lauren L .................................................................................... 90m/295ft
Alysia ........................................................................................ 85m/280ft
Utopia DV .................................................................................. 72m/235ft
Phoenix .................................................................................... 61m/200ft
Outback .................................................................................... 59m/193ft
Independence .......................................................................... 53m/174ft
Enterprise V .............................................................................. 51m/168ft
Candyscape .............................................................................. 45m/147ft
Reangel .................................................................................... 44m/145ft
Blue Vision ................................................................................ 43m/143ft
Quest ........................................................................................ 37m/120ft
Pure White ................................................................................ 35m/112ft
Bolero ...................................................................................... 33m/106ft
Happy Day ................................................................................ 32m/104ft
Lady Vista .................................................................................. 30m/98ft
Serenity Atlantic .......................................................................... 27m/89ft
be included at the Show. We have a few opportunities available to join our exclusive
fleet of central agency yachts. This status would enable the yacht to secure a berth
at Monaco as well as receiving a feature review in our special edition of Antennae
50. The combination of comprehensive marketing and our expert brokers has
proved highly successful in 2010.
For further information, we urge clients to move quickly as pressure is always
intense for inclusion at this prestigious event.

LAUREN L
UTOPIA
OUTBACK
CANDYSCAPE
BROKERAGE –MARKET OVERVIEW
1
ALYSIA
PHOENIX
INDEPENDENCE
QUEST

BROKERAGE
LADY CHRISTINE
One of the world’s largest volume 55 metre yachts with a GRT of 1036. Planned for independent long-range cruising
with a helideck and refuelling dock. Full-beam superstructure gives massive internal space. Interiors are classic,
country-house style with a marble fireplace in the double height saloon and Die Oldenberger build quality.
Owner’s deck has full-height windows, a mahogany columned bedroom, a lounge and
a private deck area. The sun deck features 360° windows and doors to a sunbathing terrace.
2
Oceanco, 2001/2007, 55.6m/183ft, 10 guests, €26.9m
SHANDOR
Explore the world in comfort and safety. Shandor was one of the first luxury discovery yachts,
German-built and superbly engineered, highly stable, seaworthy and ‘reliable’. In excellent
condition and totally refitted in 2008. Forward tender storage creates massive open deck space
on three levels. As well as plenty of exterior space, internal volume is huge and includes a
fully-equipped nightclub. The low revving engine is both ultra reliable and economic. Great value.
Schweers, 1986/2009. 49.9m/164ft, 10+2 guests, €8.975m

T6
SMILE
The best value Benetti Vision on the market, very lightly used. The only Vision with six cabins,
3
T6 is destined to explore. She combines highly sophisticated mechanical systems
with traditionally panelled, classic interiors. 270° windows in the saloon not only
provide excellent immersion in the environment, but fold back to allow direct access
onto the vast aft deck. Offering access into the elements, a B3 Eurocopter
can be stowed away below deck with a second locker able to store a
submarine or small sailing yacht. Returning from adventure, the sundeck
and Jacuzzi provide ample space to relax.
Flyghtship, 2007, 48.5m/159ft, 10 guests, POA
including a full-beam master cabin and full-beam VIP on the upper deck.
Classic interiors by Francois Zuretti, with rotating bed in the master suite.
Wheelchair friendly, a lift connects all decks including the sun deck.
Benetti, 2006, 43.6m/143ft, 12+2 guests, €14m

CHARTER
Clients often ask
about the possibility
of chartering a yacht
“right now”.
Here is the chance. Furthermore there are some good deals to be obtained on yachts throughout August and early September.
The yachts are available in both the west and east Mediterranean, taking in places such as St Tropez, Cannes, Monte Carlo, Costa Smeralda and Capri. For example, imagine
thundering along in the sensational Pure One – probably this summer’s most impressive sportster – a gleaming blue hull, sleek superstructure, she is 46 metres of lean, taught,
elegant power. With superb deck space forward, on the flybridge and in the cockpit, Pure One also has a dedicated media room and bright, contemporary interior style. She
really is the hot yacht for summer.
Traditional elegance? Lady Ellen is a 38 metre Benetti, available in the Greek islands – sublime and still very hot at this time of year. Totally refitted, the elegant interiors
perfectly complement the casual deck spaces for dining and relaxing. The knowledgeable captain is an expert at finding the best locations amongst the islands or along the
Turquoise Coast. Santorini and Mykonos or Fethiye and the Datca peninsula? Tough choice. Alternatively, look at 44 metre Kingfisher, a yacht with an outstanding reputation
for family charters. This traditionally styled Feadship has a huge inventory of on board entertainment and sports equipment. Fun on Kingfisher is guaranteed.
All of these yachts have special offers for late summer and immediate availability. Contact your Edmiston charter broker for ideas and information.
4

Lauren L – Huge amounts of space – sleeping up to 40 guests – perfect for
wow-factor entertaining.
Cassens-Werft, 2002/2008, 90m/295ft, 40 guests, available now in the Baltic.
Illusion –From €195,000 per week. Recently refitted Feadship with good deck
space and a new beach club. Guest cabins include two full-beam VIPs.
Feadship, 1983/2010, 55.47m/182ft, 12 guests, available in Capri/Naples from
10th August onwards.
Legend – 10 days for the price of 7 or 15% discount, now €178,000. Traditional canoe
stern, German built yacht. Recently refitted. Handsome, rich mahogany panelling.
Schweers, 1987/2010, 51.3m/168ft, 12 guests, available in Greece/Turkey from 10th
-17th August and 27th August onwards.
Princess Iolanthe – 20% discount, now €120,000 per week. Sports boat styling
with a luxury cruising yacht interior.
Mondomarine, 2006, 47.5m/156ft, 10 guests, available in the South of France from
20th August.
Out – 15% off high season rate, now €148,750 (+6%VAT). Four highly appealing ideas:
maximum guest space inside and out; clean-lined contemporary interior design; large
square windows; teak decks uniting the main saloon and aft-deck.
Amtec, 2002/2009, 47m/154ft, 12 guests, available in the Italian Riviera from 12th
August onwards.
Seaflower – 25% discount, now €97,500 per week. Mid-size Feadship built to
exceptional standards. Elegant interior. Large shaded dining area.
Feadship, 2002, 40m/131ft, 8 guests, available in Cannes from September.
Calaf – No delivery fees; 20% discount, now €56,000 per week. Mid-size Heesen
with an open-plan, contemporary interior with a grand piano.
Heesen, 1992/2007, 37.8m/124ft, 8 guests, available in Palermo from September.
Anita – 20% off high season rate, now €76,000 per week. 45 knot powerhouse with
enormous foredeck and cockpit deck space. Chic, modern interior style and a
massively powerful music system.
Arno, 2006, 34.1m/112ft, 9 guests, available in Cannes from 15th August onwards.
Nostromo – 30% discount, now €35,000 per week. Fast cruising sloop. Sleek,
contemporary interior with a bright split-level saloon. Perfect for island hopping on
the Dalmatian Coast.
Pendennis, 2009, 30m/99ft, 9 guests, available in Croatia from 17th August onwards.
Serenity – No delivery fees; 15% discount, now €38,250 per week. Thrilling Leopard
with a circular sunroof. Spacious master cabin with private saloon.
Arno, 2004, 27m/88.7ft, 7 guests, available in Corsica now.
5
Lady Ellen –Low season rate
of €60,000 all summer (usually
€70,000) Benetti, 1996/2009,
38m/124ft, 10 guests, available in
the Greek islands until August 12th,
and then from August 22nd
Pure One – 10 days for the
price of 7, €195,000
Arno, 2008, 46.2m/151ft, 12 guests,
available in Porto Cervo, Sardinia from 10th August
Balaju – 15% discount,
now €140,250 per week.
Intermarine, 2002/2007,
44.5m/146ft, 10 guests,
available in the Greek islands
Kingfisher – Now US$145,000 for 8 days (previously US$180,000)
Feadship, 1997/2008, 44m/144ft, 10 guests, available in St Tropez now
Mirage – 15% off high season rate,
now €72,250 + VAT per week.
Cantieri di Baia, 2010, 31m/102ft,
10 guests, available in the
Greek islands

EDMISTONWORLD
THE MERMAID
Few things evoke the magic of sea travel as much as the mythical mermaid. This
sculpture by David Williams-Ellis is now for sale, available for viewing at the
Monaco Yacht Club. She is 198cm tall and cast in bronze, a stunning addition to
any sculpture collection, or a striking stand-alone piece. Williams-Ellis is one of
the world’s leading figurative sculptors, with his pieces appearing in public and
private collections worldwide. “I need my sculpture to live and breathe and to be
powerful in their own energy and movement,” says Williams-Ellis. The Mermaid
certainly captures the spirit.
LONDON +44 20 7495 5151 london@edmiston.com
MONTE CARLO +377 93 30 54 44 monaco@edmiston.com
NEW YORK +1 212 792 5370 ny@edmiston.com
ANTIBES +33 493 34 68 98 antibes@edmiston.com
MEXICO CITY +52 55 52 80 95 74 mexico@edmiston.com
www.edmiston.com
LADY CHRISTINE
The new 68 metre Lady Christine has been
launched from Feadship, Van Lent. She is the
latest in the Edmiston new construction
brokerage programme.
EDMISTON OFFERS THE JETSTREAM
Sometimes, after all of the swimming, sunning and socialising, all one wants to
do is slip on board, sit back, relax and watch some TV. That is where Jetstream
comes in.
Jetstream is a new communications company based in Monaco, aimed at
delivering cutting edge technologies to the superyacht industry. The Jetstream
offers remote access to all your favourite TV channels on a single portal wherever
you are in the world.
Simply log in via any computer connected to the internet and everything will be
at your fingertips. With full remote functionality of virtually any media source, your
favourite programmes will never be out of reach.
As well supplying Jetstream to our managed fleet of yachts, Edmiston can
also install the system on any chartered yacht. This means that Edmiston clients
need never be far from their favourite shows and personal media. We can also
provide charter clients with monthly contracts meaning that the system can be
enjoyed on a shorter trip, as well as longer term.
Launching at the Monaco Yacht Show 2010 is an exciting development from
Jetstream. A new set top box enables full controllability of the Jetstream with
home automation systems such as Crestron and AMX.
For further information please contact management@edmiston.com, or telephone
our Monaco office on +377 93 30 54 44
1.1 © Copyright Edmiston and Company 2010. All rights reserved. No unauthorised reproduction is permitted. 1.2 All information contained in this publication is provided on an ‘as is’ basis, and Edmiston & Company makes no representations or warranties of any kind with respect
to this publication or the accuracy, completeness or suitability for any purpose of the information published herein. Edmiston & Company gives no guarantee or warranty as to the condition of any vessel and/or its equipment and/or its possible operation or seaworthiness, and any
prospective buyer should instruct his agents and/or surveyors to investigate such details as the buyer desires validated. All liability of Edmiston & Company howsoever arising for any such inaccuracies or errors is expressly excluded to the fullest extent permitted by law.