sold on selling - Edmiston

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SOLD ON SELLING Recently, Edmiston has been highlighting an important difference in the sales market. The difference between listing and selling. Some people feel that this is just hype – a marketing position. They are wrong. Edmiston is committed to advising clients on the best course of action to sell or purchase their yacht. Edmiston expertise comes from an ultra sensitivity to market conditions, comprehensive analysis of the market, complete knowledge of each yacht and a thorough understanding of the client’s requirements. As much as anything else, it is about finding the right buyer for the right yacht. The proof of the strategy is that we have achieved over 750 metres of sales in the first half of this year – over 200 metres more than our closest competitor. Together with realistic sellers, Edmiston is creating a value ratio that has been “We have represented the seller in the sale of over 750 metres of yachts and have assisted clients in the purchase of nearly 600 metres.” “In 2010 Edmiston has been involved in the sale of nearly 900 metres of yacht from 25m to 90m with a cumulative listed value of €440,000,000.” OPPORTUNITES TO SELL Edmiston is in an unusual position. We have clients looking to purchase the right yacht, as always at the right price. We also have opportunities to promote yachts through our global marketing campaigns in Antennae, advertising and our new monthly e-Bulletin newsflash that gives us the ability to talk directly to our client database and react quickly with the latest information. The Monaco Yacht Show (September 22–25) is Europe’s most important yacht sales event. Edmiston is currently drawing up plans for yachts to unavailable for the last five years. A specific price for a specific yacht: the right price for right now. Sales success has been right through the size spectrum. From 80 metre yachts listed at over €80m through to 30 metres listed at €5m. For each yacht there has been a clear strategy with a commitment to achieving our client’s objectives. This is not just about selling at a low price. It is about being a deal maker – creating the opportunity that highlights value for buyer and seller alike. The conclusion is clear. If you want to sell your yacht, talk to Edmiston. YACHTS SOLD Lauren L .................................................................................... 90m/295ft Alysia ........................................................................................ 85m/280ft Utopia DV .................................................................................. 72m/235ft Phoenix .................................................................................... 61m/200ft Outback .................................................................................... 59m/193ft Independence .......................................................................... 53m/174ft Enterprise V .............................................................................. 51m/168ft Candyscape .............................................................................. 45m/147ft Reangel .................................................................................... 44m/145ft Blue Vision ................................................................................ 43m/143ft Quest ........................................................................................ 37m/120ft Pure White ................................................................................ 35m/112ft Bolero ...................................................................................... 33m/106ft Happy Day ................................................................................ 32m/104ft Lady Vista .................................................................................. 30m/98ft Serenity Atlantic .......................................................................... 27m/89ft be included at the Show. We have a few opportunities available to join our exclusive fleet of central agency yachts. This status would enable the yacht to secure a berth at Monaco as well as receiving a feature review in our special edition of Antennae 50. The combination of comprehensive marketing and our expert brokers has proved highly successful in 2010. For further information, we urge clients to move quickly as pressure is always intense for inclusion at this prestigious event.
LAUREN L UTOPIA OUTBACK CANDYSCAPE BROKERAGE –MARKET OVERVIEW 1 ALYSIA PHOENIX INDEPENDENCE QUEST
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