current business statistics - Bureau of Economic Analysis

February 1972 SURVEY OF CURRENT BUSINESS S-ll
Unless otherwise stated in footnotes below, date
through 1968 and descriptive notes are as shown
in the 1969 edition of BUSINESS STATISTICS
ADVERTISING
Marketing/Communications advertising index,
seasonally adjusted :f
Combined indexf 1957-59=100.
Television (network) do
Spot TV . do_._
Magazines __do __
Newspapers- do
Magazine advertising (general and natl. farm magazines):
Cost, total . ... mil. $_
Apparel and accessories do
Automotive, incl. accessories do
Building materials _ -do __
Drugs and toiletries. do
Foods, soft drinks, confectionery _ _ do _
Beer, wine, liquors . do
Household equip., supplies, furnishings.. do___
Industrial materials. do
Soaps, cleansers, etc - - do
Smoking materials. _ do
Allother do. _
Newspaper advertising expenditures (64 cities) : ©
Total* " mil. $..
Automotive . do
Classified do
Financial do
General -., do
Retail - do
WHOLESALE TRADE
Merchant wholesalers sales (unadj.), total, mil. $_.
Durable goods establishments. ... __do_ __
Nondurable goods establishments _ .do
Merchant wholesalers inventories, book value,
end of year or month (unadj.), total mil. $__
Durable goods establishments. . __ _„ do
Nondurable goods establishments do. _ _
RETAIL TRADE J
All retail stores:!
Estimated sales (unadj.), total J mil. $__
Durable goods stores 9 do
Automotive group _ _ do __
Passenger car, other auto, dealers do
Tire, battery, accessory dealers do
Furniture and appliance group 9 do
Furniture, homefurnishings stores, .do _
Household appliance, TV, radio do_ __
Lumber, building, hardware group do
Lumber, bldg. materials dealers cf - do
Hardware stores do
Nondurable goods stores 9 do
Apparel group _ do
Men's and boys' wear stores do
Women's apparel, accessory stores do
Shoe stores do
Drug and proprietary stores _ __do
Eating and drinking places do
Food group _ do
Grocery stores do
Gasoline service stations. __ _do
General merchandise group with nonstores
9 mil. $
General merchandise group without nonstores
9 § mil. $
Department stores do
Mail order houses (dept. store mdse).do
Variety stores.. do
Liquor stores _ do
Estimated sales (seas, adj.), total J do
Durable goods stores 9 do
Automotive group do
Passenger car, other auto, dealers. __ do
Tire, battery, accessory dealers do
Furniture and appliance group 9 do
Furniture, homefurnishings stores do
Household appliance, TV, radio. . do
Lumber, building, hardware group do
Lumber, bldg. materials dealers d". do
Hardware stores do
1969 1970
1,245.3
60.6
114.4
26.5
158.7
101.5
101.8
I&.5
60.0
15.7
48.2
481.4
236, 708
109, 578
127, 130
24,365
14,376
9,989
357, 885
115, 517
68, 217
63, 091
5,126
17,291
10, 523
5,693
14,997
11, 630
3,c67
242, 368
19,866
4,753
7,499
3,618
12,224
26,970
78, 312
72, 892
25,909
57, 606
52,351
35, 659
3,538
6,426
7,384
Annual
199
249
318
165
127
1, 192. 7
50.8
96.5
21.0
156.6
99.5
98.1
71.2
43.9
16.3
64.7
474.0
246, 643
111, 778
134, 865
26, 622
15, 318
11, 304
375,527
114, 288
64,966
59, 388
5, 578.
17, 778
10,483
6,073
15, 346
11, 995
3,351
261, 239
19, 810
4,630
7,582
3,501
13,352
29, 689
86, 114
79, 753
27, 994
61, 320
55, 812
37, 295
3,853
6,959
7,980
1970
Dec.
197
229
335
165
128
95.9
2.8
5.1
1.0
12,3
9.2
15. 1
4.8
2.3
1.1
6.6
35.6
i 282. 5
!9.9
ies.i
17.3
!40.5
1156.7
21,404
9,095
12,308
26,622
15,318
11,304
38,724
9, 822
4,584
4,034
550
1,948
1,066
720
1,344
967
377
28, 902
2,824
737
1,058
408
1,533
2,447
8,069
7,461
2,436
9,104
8,595
5,810
499
1,184
937
31,761
9,185
4,967
4,512
455
1, 479
883
496
1,352
1,079
273
1971
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec.
DOMESTIC TRADE
188
213
284
172
132
69.8
1.9
6.4
.6
9.4
4.3
2.6
2.4
2.4
.9
8.1
30.8
227.7
6.7
55.4
10.2
31.9
123.5
19, 181
8,271
10,910
26, 716
15, 432
11, 284
28,865
8,454
5,054
4,646
408
1,345
795
451
1,007
803
204
20, 411
1,423
347
532
253
1, 112
2,293
7,261
6,764
2,238
4,076
3,690
2,482
214
419
650
32,290
10, 003
5,755
5,244
511
1,504
899
503
1,388
1,111
277
' Revised. 1 Data are for May 1970.
TVT tRe i^ d serie ?; n °t comparable with previously published indexes. Revisions for Jan.-
Mar 1970 are as follows: Combined mdex-196; 192; 197; television (network)-252; 238; 248;
spot TV-306; 301; 304; magazmes-165; 166; 171; newspapers-122; 121; 122 (no comparable
data prior to Jan. 1970 are available).
0 Source: Media Records, Inc., 64-City Newspaper Advertising Trend Chart. *New
series. Beginning Jan. 1971 the series was revised to reflect trends in newspaper advertising
190
217
286
177
130
92.8
3.2
9.3
1.1
12.9
9.0
3.6
3.2
2.2
1.3
9.8
37.2
220.2
6.8
52.3
6.3
33.1
121.7
19,200
8,502
10,698
26,755
15,671
11,083
27,932
8,794
5,445
5,043
402
1,299
762
442
997
789
208
19, 138
1,240
276
492
218
1,070
2,175
6,712
6,219
2,075
3, 990
3,563
2,343
254
432
594
32,850
10, 240
6,093
5,548
545
1, 502
882
518
1, 316
1,025
291
190
221
290
170
131
109.7
4.7
11.6
1.7
14.0
9.1
5.7
5.8
2.6
1.9
10.0
42.5
268.5
8.0
63.4
9.3
39.0
148.8
22, 507
10, 085
12, 422
26, 873
15,814
11, 060
32,105
10, 705
6,743
6,256
487
1,467
889
469
1,216
980
236
21, 400
1, 502
312
601
275
1,111
2,416
7,149
6,632
2,301
4,880
4,386
2,916
351
499
650
33,274
10, 613
6,337
5,803
534
1,569
930
529
1,351
1,062
289
198
237
290
168
145
115.8
5.8
11.7
2.4
14.2
8.6
7.2
7.3
2.9
1.6
10.3
43.9
286. 2
11.8
65.3
10.0
43.9
155.3
22,002
10,201
11,801
27,099
16,215
10,884
33,965
11, 175
6,944
6,394
550
1, 420
853
471
1,415
1,119
296
22, 790
1,767
382
688
341
1,105
2,482
7,469
6,925
2,338
5,367
4,915
3,317
324
572
668
33,578
10, 747
6,463
5,937
526
1,533
886
532
1,371
1,085
286
202
241
309
179
134
128.2
4.2
12.9
2.8
15.3
9.7
8.8
8.2
3.5
2.0
11.5
49.3
298.4
9.7
71.5
8.0
46.0
163.3
22, 053
10, 261
11, 792
27, 114
16, 265
10, 848
34,199
11, 174
6,841
6,287
554
1,442
869
484
1,481
1,152
329
23, 025
1,679
388
667
291
1,128
2,705
7,548
6,996
2,435
5,319
4,853
3,270
294
570
712
33,502
10, 576
6,319
5,794
525
1,505
867
530
1, 391
1,090
301
210
266
322
175
136
104.2
2.2
9.7
1.6
14.6
9.2
8.9
4.8
3.1
1.4
10.8
37.8
23,684
11,233
12, 451
27,308
16, 420
10,888
35,033
12, 056
7,401
6,785
616
1,555
923
537
1,638
1,286
352
22, 977
1,673
405
654
280
1,106
2,752
7,445
6,881
2,512
5,452
4,993
3,398
317
551
731
33,827
10, 782
6,409
5,869
540
1,541
894
542
1,446
1,122
324
208
242
325
182
142
77.5
1.5
6.7
.9
11.1
8.2
5.5
3.6
2.0
1.5
9.5
26.9
22, 367
10,384
11, 983
27, 606
16, 686
10, 921
34,560
11, 299
6,799
6,217
582
1,521
930
496
1,625
1,283
342
23,261
1,570
346
625
266
1,106
2,829
7,970
7,408
2,633
5,271
4,778
3,205
292
537
779
33,688
10,747
6,431
5,910
521
1,518
926
480
1,438
1,135
303
212
246
322
184
154
76.8
3.9
5.0
1.1
11.3
6.3
4.5
2.7
2.4
1.3
9.6
28.8
23,148
10,788
12,361
27,584
16,645
10,939
33,840
10, 923
6,353
5, 806
547
1,527
941
488
1,653
1,344
309
22,917
1,637
349
635
295
1,132
2,889
7,284
6,748
2,626
5,569
5,085
3,371
369
549
712
34, 655
11, 298
6,830
6,284
546
1,542
936
509
1,493
1,186
307
202
226
335
175
140
109.9
6.8
7.7
2.1
13.9
8.5
6.4
5.7
3.2
1.7
9.5
44.3
23,418
10,855
12,563
27,707
16,616
11,091
34,102
11,418
6,758
6,237
521
1,524
898
507
1,610
1,304
306
22,684
1,674
354
663
315
1,087
2,650
7,350
6,818
2,475
5,620
5,082
3,444
359
537
708
35,219
11,833
7,365
6,809
556
1,497
903
477
1,488
1,179
309
205
239
295
175
157
132.5
4.7
15.9
2.2
15.5
12.0
9.4
8.0
3.1
1.4
10.1
50.1
22, 787
10, 696
12,091
28,200
16, 754
11, 448
35, 659
12,089
7,329
6,781
548
1,610
976
519
1,628
1,302
326
23, 570
1,741
379
701
292
1,115
2,722
7, 566
7,022
2,509
5, 862
5,291
3,568
404
552
738
34,964
11, 695
7,109
6,564
545
1,583
964
510
1,515
1,193
322
132.3
4.8
9.9
2.1
13.8
13.1
12.2
7.3
3.5
1.7
9.4
54.6
' 23,356
' 10,666
' 12,690
' 28,493
' 16,759
' 11,733
' 36,018
r 11,796
' 7, 100
'6,516
••584
' 1,677
••1,009
••546
'1,668
' 1, 244
'324
' 24,222
••1,897
••439
'752
'303
••1,099
'2,530
' 7, 185
'6,673
'2,493
'6,824
' 6, 245
' 4, 195
'575
'621
'758
' 35,574
' 11,885
' 7 248
'6,690
'558
' 1, 575
'946
'520
' 1, 575
' 1, 255
'320
100.7
3.4
4.4
.7
12.6
10.1
13.4
5.1
2.0
1.1
9.6
38.4
23,669
10,487
13,182
28, 904
17,081
11,823
42,325
11,842
6,149
5,570
579
2,135
1,155
773
1,520
1,111
409
30,483
2,937
720
1,160
394
1,538
2,703
8,210
7,632
2,547
9,887
9,348
6,498
552
1,131
1,087
34,638
11, 262
6,639
6,162
477
1,622
951
532
1,528
1,232
296
expenditures in 64 cities instead of linage in 52 cities as formerly published. tRevised to
reflect new sample design, improved techniques, and new information from the 1967 Census
of Business; revisions for periods prior to Oct. 1970 appear on p. 55 if. of the Dec. 1971 SURVEY
(complete details appear in the Census Bureau Monthly Retail Trade Report, Aug. 1971
issue). 9 Includes data for items not shown separately.
d" Comprises lumber yards, building materials dealers, and paint, plumbing, and electrical
stores. § Except department stores mail order.
1972
Jan.