Shopper BreakOut Opening - ECR Community

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the shopper is king using shopper understanding to maximise category and brand success May 2008 By: Emilie Coles, Director - TNS
Structure shopper understanding in the industry using shopper to influence key business issues implementing shopper knowledge
Page 1 and 2: SHOPPING SHOP SHOP SHOPPING PING PI
Page 3 and 4: Click for film 3
Page 5 and 6: Today’s session: Shopper is King;
Page 7: Excerpts GCI Global Score Card (for
Page 11 and 12: ATL Point of purchase Yet historica
Page 13 and 14: shopper adoption adoption early ado
Page 15 and 16: 80% shopping is done in beta mode
Page 17 and 18: challenge cut through
Page 19 and 20: what can shopper insight influence?
Page 21 and 22: How? Packaging NPD marketing In-Sto
Page 23 and 24: 3 important shopper considerations
Page 25 and 26: It doesn’t matter how fantastic y
Page 27 and 28: cold Unless our brand is the best s
Page 29 and 30: shop using we colour&shape
Page 31 and 32: Staple Commodities Packaging acts a
Page 33 and 34: Shopper Knowledge is not the issue
Page 35 and 36: As an industry, we need to make sur
Page 37 and 38: consumer Stop working in silos… M
Page 39 and 40: Bring shopper data to life!
Page 41 and 42: Summary Understand the store enviro
Page 43 and 44: Value Creation beyond Price The Cas
Page 45 and 46: Value Creation Beyond Price Current
Page 47 and 48: What is happening today
Page 49 and 50: Value Creation Beyond Price 1. Curr
Page 51 and 52: Suppliers’ Priorities Category Ma
Page 53 and 54: Retailers Priorities Shopping Envir
Page 55 and 56: Super Group Results • The possibi
Page 57 and 58: What the Consumer Wants…
Page 59 and 60:
Dynamic Pricing as an Innovative Re
Page 61 and 62:
We ask consumers to choose… Milk
Page 63 and 64:
Alternative Product Attributes
Page 65 and 66:
Importance of Product Attributes
Page 67 and 68:
Determinants Of Consumer Reactions
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• Time: May- June 2008 Pilot Stud
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Conclusions Added value can be crea
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Today’s Best Practice, Tomorrow
Page 75 and 76:
OxfordSM & ECR Europe Shopper Marke
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Why this enthusiasm? © Oxford Stra
Page 79 and 80:
And no-one wants to miss… Q: Acro
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So, we’re all agreed. It’s very
Page 83 and 84:
OxfordSM’s Definition of Shopper
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Even with a vision, it’s not easy
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Talent pool & experience are thin,
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Show me the Money! What’s happeni
Page 91 and 92:
So, how do I start on the Journey t
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To accelerate your own progress on
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Shopper BreakOut Opening - ECR Community

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