CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF ...

More documents

Recommendations

Info

Name: Alin Sriyam Date of Birth: 11 November 1977 Place of Birth: Bangkok VITAE Address: 185 Tesaban sai 1 Road, Watkalaya, Educational Background: Thonburi, Bangkok 10600 1999 Bachelor of Arts (French) Silpakorn University, Bangkok 2010 Master of Arts (Business English for International Communication) Srinakharinwirot University, Bangkok 57
Page 1 and 2:
CUSTOMER SATISFACTION TOWARDS SERVI
Page 3 and 4:
CUSTOMER SATISFACTION TOWARDS SERVI
Page 5 and 6:
��
Page 7 and 8:
The master�s project advisor, cha
Page 9 and 10:
TABLE OF CONTENTS Chapter Page 1 IN
Page 11 and 12:
TABLE OF CONTENTS (Continued) Chapt
Page 13 and 14:
LIST OF FIGURE Figure Page 1 Expect
Page 15 and 16:
In addition, Watt (2007) stated tha
Page 17 and 18:
Objectives of the Study The objecti
Page 19 and 20: CHAPTER 2 LITERATURE REVIEW This ch
Page 21 and 22: 4. Front cashiers record guests�
Page 23 and 24: hotel. As Harrington, and Akehurst,
Page 25 and 26: tangibility, reliability, responsiv
Page 27 and 28: guests. Example 1: The guests expec
Page 29 and 30: performance (or outcome) in relatio
Page 31 and 32: Disconfirmation theory was declared
Page 33 and 34: measure service quality of Croation
Page 35 and 36: CHAPTER 3 RESEARCH METHODOLOGY In t
Page 37 and 38: ambiguous. The management also sugg
Page 39 and 40: Table 1 Personal data of Respondent
Page 41 and 42: Table 2 shows that overall satisfac
Page 43 and 44: promised and resolved problems prom
Page 45 and 46: Table 5 Customer satisfactions conc
Page 47 and 48: housekeeping notifies them of any d
Page 49 and 50: Table 8 demonstrates the gap betwee
Page 51 and 52: other hand, only 5% of respondents
Page 53 and 54: perception was higher than expectat
Page 55 and 56: REFERENCES
Page 57 and 58: Dabholkar, P.A., Thorpe, D.I. & Ren
Page 59 and 60: Morrison, Alastair M. (1989). Hospi
Page 61 and 62: APPENDICES
Page 63 and 64: Questionnaire This questionnaire is
Page 65 and 66: Dimensions Level of Expectation Lev
Page 67: APPENDIX B PERMISSION LETTER 54
show all

CUSTOMER SATISFACTION TOWARDS SERVICE QUALITY OF ...

Create successful ePaper yourself

Delete template?

Save as template?