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August 2010 Edition - Radish Magazine

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good business<br />

Bug bites begone: Iowa Naturals<br />

product keeps insects at bay<br />

By Sarah Ford<br />

The search for an insect repellent that is chemical free and yet effective can be a<br />

challenging one, now made easier thanks to a local company with your health<br />

in mind: Iowa Naturals, maker of Bug-Away.<br />

Bug-Away was developed about five years ago by Jill Sydney, founder and<br />

soap maker for Iowa Naturals. It’s the culmination of a year’s worth of research,<br />

formulation, experimentation and concern driven by acetone-based bug sprays that<br />

currently dominate the market. “The cool thing about Bug-Away is that the ingredients<br />

come directly from plants. You can’t get more natural than that,” she states.<br />

Jill’s 800-square foot basement serves as the laboratory, assembly line and<br />

packaging headquarters for her business. She considers Bug-Away to be “one step<br />

further” in creating a natural line of products good for the body and the environment.<br />

“Making soap is such a passion, but I realized, what else can I create?”<br />

She believes that the herbal blends of Bug-Away offer adults and children a safe<br />

alternative to the traditional insect repellents.<br />

Bug Away is currently available in three different forms: a deodorant-like<br />

stick, a roller applicator, and new this year, a water-based “more traditional” spray.<br />

All are available through the website, iowanaturals.com, as well as various shops<br />

around the region. The Soap Box in the Village of East Davenport, Dried N’ True<br />

in LeClaire, and the Soap Opera in Iowa City should all have Bug-Away in stock.<br />

All three forms of Bug-Away contain a blend of the same ingredients:<br />

safflower seed oil, sweet almond oil, cedarwood oil, citronella oil, eucalyptus<br />

citriodora oil, lemongrass oil, vitamin E and rosemary leaf extract. The essential<br />

oils were specifically chosen for their ability to deter and repel biting bugs.<br />

If used as directed, Bug-Away promises to be an effective repellent for those<br />

pesky outdoor intruders for up to two hours. By<br />

applying it to your pulse points, you create a<br />

force field of aromas that bugs will want to<br />

avoid. The most notable scent of Bug-Away is<br />

citronella, with subtle hints of lemon.<br />

So how effective is Bug-Away?<br />

I applied the stick as directed, sat<br />

in my backyard on a calm, humid<br />

evening and attuned my senses to<br />

any bloodthirsty mosquitoes nearby.<br />

Sure enough, the annoying buzz of<br />

the outdoor enemy was soon audible.<br />

What I found is that they looked,<br />

but didn’t touch. And after an hour<br />

of patiently offering myself as a<br />

meal, I walked away bite free. It’s<br />

safe to say that Bug-Away can be a<br />

worthy addition to your all-natural<br />

product arsenal.<br />

Submitted<br />

Fall � Fun � Fitness<br />

�<br />

Fall Softball, Adult Volleyball,<br />

Youth Sports & Activities<br />

MOLINE PARKS & RECREATION<br />

309-524-2424<br />

www.moline.il.us<br />

13<br />

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