Hyang-Sook Kim Ph.D. Candidate - Penn State Personal Web ...
Hyang-Sook Kim Ph.D. Candidate - Penn State Personal Web ...
Hyang-Sook Kim Ph.D. Candidate - Penn State Personal Web ...
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
<strong>Ph</strong>.D. <strong>Candidate</strong> (ABD)<br />
College of Communications<br />
<strong>Penn</strong>sylvania <strong>State</strong> University<br />
115, Carnegie Building<br />
University Park, PA 16802-5101<br />
voice: (814) 571-1811<br />
e-mail: hxk256@psu.edu<br />
<strong>Web</strong>site: http://www.personal.psu.edu/hxk256/blogs/wisesoil/<br />
http://youtu.be/EEhq4ePTe80<br />
Bio<br />
<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong> is a <strong>Ph</strong>.D. candidate at <strong>Penn</strong> <strong>State</strong> University’s<br />
College of Communications. She graduated from Kansas <strong>State</strong><br />
University in 2007 with a master’s degree in mass communication. She<br />
also earned her bachelor’s degree and another master’s degree at<br />
Sogang University in Seoul, South Korea, in 2000 and 2002 with an<br />
emphasis in film and drama studies. Her research background is in<br />
advertising, media effects, and health communication with her current<br />
work focusing on the effects of new media technology on online users’ perceptions,<br />
particularly as they inform individuals’ tendency to share information online. She has<br />
been teaching undergraduate-level classes (COMM 420 Research Methods in Advertising<br />
and Public Relations and COMM 304 Mass Communication Research) at <strong>Penn</strong> <strong>State</strong><br />
University. She has also served as a teaching assistant for advertising and public<br />
relations (PR) courses, such as introduction to advertising, media planning, and public<br />
relations campaigns, all of which are offered to undergraduates, in addition to a<br />
graduate-level seminar on mass communication research methods. Her experiences<br />
with marketing in diverse industry areas, such as film production, marketing research<br />
services, and online education, have been great resources for her teaching. She is<br />
currently working on a dissertation about the effects of interface cues in online<br />
information sharing.<br />
Education<br />
<strong>Penn</strong>sylvania <strong>State</strong> University 2007–2012<br />
<strong>Ph</strong>.D. in communications focusing on media effects and persuasive technologies<br />
in health communication<br />
Dissertation (tentatively titled): “E-Sharing on health message boards: The effects of<br />
interface cues on health information contributions and evaluations in peer-to-peer<br />
communication”<br />
Dissertation Chair: Dr. S. Shyam Sundar<br />
Committee: Drs. Fuyuan Shen, Lee Ahern, and Roxanne Parrott<br />
Kansas <strong>State</strong> University 2005–2007<br />
M.S. in mass communications focusing on advertising and designing health<br />
campaign messages
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
Thesis: “Fear appeal messages in health campaigns: An assessment of metaphorical and<br />
informational messages in antismoking campaign advertising”<br />
Sogang University (South Korea) 2000–2002<br />
M.A. in mass communications focusing on film and drama studies<br />
Thesis: “The narrative strategy of entering animation film market according to the<br />
transformation and productivity of texts”<br />
Sogang University (South Korea) 1995–2000<br />
B.A. in mass communications (Cum Laude)<br />
Research Interests<br />
• Effects of New Technology in Social Influences<br />
o Effective features in website interfaces for promoting health information<br />
sharing<br />
o Health campaign messages and intervention programs and campaign<br />
strategies for diseases prevention (e.g., smoking, obesity)<br />
o Online support for depression patients<br />
o Online health education for adolescents<br />
o Social skill intervention for autistic children using video games<br />
o <strong>Web</strong>site credibility of health information<br />
o The effects of social media use in family communications<br />
• Human Computer Interaction<br />
o The effects of source layering and interactivity<br />
o Computer-supported collaborative work<br />
o The effects of modalities on children’s technology use in gaining<br />
knowledge and practice<br />
o Interface cues and their influence on user perceptions and contributions of<br />
content in online message boards<br />
• Consumer Behaviors in Advertising<br />
o The effects of source cues on information credibility in product-review<br />
websites<br />
o Online viral communications<br />
o Effective message design for advertising campaigns<br />
• Social Psychology<br />
o Theoretical considerations of information processing and persuasion<br />
o The effects of fear appeals, narratives and emotions on individuals’<br />
attitude formation and behaviors<br />
o Stereotype activation and persistence in context of interpersonal and mass<br />
communications<br />
Teaching Interests<br />
• Research Methods and Theories in Mass Communication<br />
o Introduction to basic concepts, theories, and scientific approaches to mass<br />
communication research
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o The design and execution of quantitative/qualitative mass<br />
communication research<br />
o Data analysis, interpretation, and professional writing<br />
<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
• Strategic Communication in New Media Technology<br />
o Effective communication strategies in online marketing<br />
o Theory application in mass communication and social psychology and the<br />
effects of advertising and public relations using new media technology<br />
o Audience research on communication effectiveness in online marketing<br />
o Corporate social responsibility and new media technology<br />
• Advertising and Social Media<br />
o The relationship between audiences and social media<br />
o The effects of viral communication in various types of industries<br />
o The adoption of cultural diversity in social media advertising<br />
• Public Relations Writing and Campaigns<br />
o Professional writing skills and practice in PR<br />
o The design and execution of PR campaigns for profit and non-profit<br />
organizations<br />
• Social Influences in Mass Media<br />
o Research and practice in risk communication<br />
o Audience segmentation and public health campaigns<br />
o Applications of patient-patient interactions in health communication<br />
o Message design and effectiveness in public health campaigns<br />
• Persuasive Technology in Health Communication<br />
o The spectrums of persuasive technology for behavior changes in health<br />
o Theories of social psychology in persuasive technology<br />
o The effectiveness of persuasive technology in health communication<br />
o The adoption of persuasive technology in public health<br />
Publications<br />
<strong>Kim</strong>, H-S., & Sundar, S. S. (2011). Using interface cues in online health<br />
community boards to change impressions and encourage user contribution.<br />
Proceedings of the Association for Computing Machinery (ACM) on Special Interest<br />
Group on Computer Human Interaction (SIGCHI), 599-608.<br />
Sundar, S. S., Rice, R. E., <strong>Kim</strong>, H-S., & Sciamanna, C. (2011). Online<br />
health information: Conceptual challenges and theoretical opportunities. In<br />
Thompson, T., Parrott, R., & Nussbaum, J. (Eds.). The Routledge Handbook of Health<br />
Communication (2 nd ed.), pp. 181-202. London, UK: Routledge.<br />
<strong>Kim</strong>, H-S., & Sundar, S. S. (under review). Motivating contributions to online forums:<br />
Importance of source cues and locus of control. Manuscript submitted for<br />
publication.<br />
<strong>Kim</strong>, H-S., & Meeds, R. (under review). Do metaphors matter?: The effects of
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
fear-inducing visual metaphors and risk familiarity on attitudes and intentions<br />
toward smoking. Manuscript submitted for publication.<br />
Conference Submission and Presentations<br />
Jung, E-H., & <strong>Kim</strong>, H-S. (2011, August). What do you know? What do you want to<br />
know?: Assessing the web site credibility of diet-nutrition information. Paper to be<br />
presented at the Association for Education in Journalism and Mass<br />
Communication.<br />
<strong>Kim</strong>, H-S., & Sundar, S. S. (2011, May). Motivating contributions to online health forums:<br />
Importance of source cues and locus of control. Paper presented at the International<br />
Communication Association.<br />
<strong>Kim</strong>, H-S., & Meeds, R. (2010, November). Do metaphors matter?: The<br />
effects of fear-inducing visual metaphors and risk familiarity on attitudes and intentions<br />
toward smoking. Paper presented at the National Communication Association. San<br />
Francisco, CA.<br />
<strong>Kim</strong>, H-S., Brubaker, P. J., Kegerise, A., & Seo, K. (2010, June). To share or not<br />
to share, that is the question: Examining psychological effects of heuristic cues on users’<br />
attitudes on a product review website. Paper presented at the International<br />
Communication Association, Singapore.<br />
Sundar, S. S., Rice, R. E., & <strong>Kim</strong>, H-S. (2010, June). Trends in online health<br />
information: New conceptualization for a new medium. Paper presented at the<br />
International Communication Association, Singapore.<br />
Kang, H., Sundar, S. S., <strong>Kim</strong>, H-S., & Bae, K. (2009, August). User attitudes<br />
toward customization and personalization: A priming study of gratifications expected<br />
and obtained. Poster presented at the 92 th annual conference of the Association for<br />
Education in Journalism and Mass Communication, Boston, MA.<br />
<strong>Kim</strong>, H-S., & Sheffield, D. (2009, August). Dual influence of mass media and<br />
interpersonal relationships on female college students’ weight status. Paper presented<br />
at the 92 th annual conference of the Association for Education in Journalism and<br />
Mass Communication, Boston, MA.<br />
Chung, M-Y., & <strong>Kim</strong>, H-S. (2009, May) It looks so cool when I use podcast!:<br />
Exploring motivations, gratifications and attitudes toward using podcasts among college<br />
students. Paper presented at the International Communication Association annual<br />
conference, Chicago, IL.<br />
<strong>Kim</strong>, H-S., Sheffield, D. & Oh, S. (2009, May). Assessing the influence of mass<br />
media and interpersonal relationships on weight status: Cross-cultural comparisons<br />
between female college students in the United <strong>State</strong>s and South Korea. Poster presented<br />
at the Advertising and Consumer Psychology Annual conference, Ann Arbor, MI.
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
Bae, K., Chaterjee, N., Kang, H., & <strong>Kim</strong>, H-S. (2008, August). Only for you!: An<br />
investigation of tailored Internet services’ effects on users’ attitudes and gratifications.<br />
Paper presented at the Association for Education in Journalism and Mass<br />
Communication (AEJMC) Annual Conference, Chicago, IL. (Note: Authors’ last<br />
name listed in alphabetical order)<br />
<strong>Kim</strong>, H-S., Sheffield, D., & Almutairi, T. (2006, August). College students and<br />
creatine: Are fear appeals effective in communicating health risks? Paper presented at<br />
the Association for Education in Journalism and Mass Communication Annual<br />
Conference, San Francisco, CA. (Second-place Top Student Paper in Public<br />
Relations Division)<br />
Grant Writing Experience<br />
R34 [Feburary, 2010] grant proposal titled 'Learning social skills through one's avatar: An<br />
intervention for autistic syndrom adolescents' submitted to the National Institutes of<br />
Mental Health [Not funded]<br />
• Aided principal investigator (PI) with writing proposal drafts, including<br />
literature reviews, proposed study designs, and project timeline<br />
• Coordinated an outside faculty member (Department of Communication<br />
Sciences and Disorder) and collaborators<br />
• Liaised with the department's Financial Officer in compling the budget and<br />
budget notes for the project<br />
National Integrated Food Safety Initiative [January, 2010] grant proposal titled 'Using<br />
new media technologies for promoting food safety knowledge' submitted to the United<br />
<strong>State</strong>s Department of Agriculture [Not funded]<br />
• Aided Co-PI with writing proposal drafts, including literature reviews,<br />
proposed study designs, and project timeline<br />
Health Game Research [September, 2009] grant proposal titled 'Avatar customization in<br />
video gaming and its effects on social skill enhancement among autistic adolescents'<br />
submitted to the Robert Wood Johnson Foundation [Not Funded]<br />
• Aided PI with proposal drafts, including literature reviews, proposed study<br />
designs, and project timeline<br />
• Coordinated collaborators<br />
• Liaised with the department's Financial Officer in compling the budget and<br />
budget notes for the project<br />
Research in Progress<br />
<strong>Kim</strong>, H-S. Persuasiveness of narratives in communicating risks. Developing a study model<br />
and reviewing literature.<br />
<strong>Kim</strong>, H-S. Mood and persuasion in health campaign messages. Developing a study<br />
model and reviewing literature.<br />
<strong>Kim</strong>, H.-S. How do media frame stigma of depression patients? Refining a<br />
study model and preparing data collection.
<strong>Kim</strong>, H-S., Kang, H., & Jia, H. Is she online?: A comprehensive model of online health<br />
information seeking. Manuscript in preparation.<br />
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
Sundar, S. S., Go, E., & <strong>Kim</strong>, H-S. Interactive museum and user perceptions. Data collection<br />
and manuscript in preparation.<br />
Sundar, S. S., Bellur, S., Haiyan, J., Oh, J., & <strong>Kim</strong>, H-S. Interface interactivity and user<br />
engagement: A communications perspective- <strong>Ph</strong>ase 2. Data collection and manuscript<br />
in preparation.<br />
Sundar, S. S., Bellur, S., Haiyan, J., Oh, J., & <strong>Kim</strong>, H-S. Interface interactivity and user<br />
engagement: A communications perspective- <strong>Ph</strong>ase 3. Developing stimuli for data<br />
collection.<br />
Sundar, S. S., <strong>Kim</strong>, H-S., & Kegerise, A. Learning social skills through one's avatar:<br />
An intervention for autistic syndrom adolescents. Preparing a grant proposal for resubmission.<br />
Sundar, S. S., & Kang, H., & <strong>Kim</strong>, H-S. Using new media technologies for promoting<br />
food safety knowledge. Preparing a grant proposal for re-submission.<br />
Awards and Honors<br />
Dissertation Fellowship, <strong>Penn</strong>sylvania <strong>State</strong> University (2010–2011)<br />
Top Student Presentation (Title: Only for you!: An investigation of tailored Internet<br />
services’ effects on users’ attitudes and gratifications) at the IST Graduate Student<br />
Symposium by the College of Information Science Technology, <strong>Penn</strong>sylvania<br />
<strong>State</strong> University (2007)<br />
Graham Scholarship, <strong>Penn</strong>sylvania <strong>State</strong> University (2007)<br />
Second-Place Top Student Paper, PR Division, Association for Education in<br />
Journalism and Mass Communication Annual Conference (2006)<br />
Dr. Mary A. Erlanger Graduate Student Scholarship, Kansas <strong>State</strong> University (2006)<br />
Honor Society of <strong>Ph</strong>i Kappa <strong>Ph</strong>i (2006–2007)<br />
Excellent Academic Performance Scholarships, Sogang University, Seoul, South<br />
Korea (1997–1999)<br />
Teaching Experience<br />
Instructor, Mass Communication Research, COMM 304 (undergraduate level),<br />
<strong>Penn</strong>sylvania <strong>State</strong> University (Fall 2011–Spring 2012)<br />
Instructor, Research Methods in Advertising & Public Relations, COMM 420<br />
(undergraduate level), <strong>Penn</strong>sylvania <strong>State</strong> University (Spring 2010–Spring 2011.<br />
Overall quality of instructor: 6.29 on a 7-point scale, appearing on the Student
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<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
Rating of Teaching Effectiveness in Spring 2011). Advised 14 undergraduate group<br />
projects.<br />
Guest Lecturer, Culture and Technology, CAS383 (undergraduate level), <strong>Penn</strong>sylvania<br />
<strong>State</strong> University (Spring 2011)<br />
Lab Instructor, Mass Communication Research, MC 396 (undergraduate level), Kansas<br />
<strong>State</strong> University (Fall 2006–Spring 2007). Taught lab sessions for MC 396 on<br />
various skills for mass communication research, including basic research steps<br />
and data analysis using SPSS<br />
Instructor, Test of English as a Foreign Language (TOEFL), Seoul Language Institute,<br />
Seoul, South Korea (June 2004–June 2005). Taught grammar and reading<br />
comprehension for middle and high school students<br />
Teaching Assistant<br />
Introduction to Mass Communication Research, COMM 506 (graduate level),<br />
<strong>Penn</strong>sylvania <strong>State</strong> University (Fall 2009) [Prof. S. Shyam Sundar]<br />
Research Methods in Advertising and Public Relations, COMM 420 (undergraduate<br />
level), <strong>Penn</strong>sylvania <strong>State</strong> University (Fall 2008, Spring 2009) [Prof. Lee Ahern]<br />
Advertising Media Planning, COMM 422 (undergraduate level), <strong>Penn</strong>sylvania <strong>State</strong><br />
University (Spring 2009) [Prof. Lee Ahern].<br />
Introduction to Advertising, COMM 320 (undergraduate level) <strong>Penn</strong>sylvania <strong>State</strong><br />
University (Fall 2008, Spring 2009) [Prof. Lee Ahern]<br />
Research Methods in Advertising and Public Relations, COMM 420(undergraduate<br />
level), <strong>Penn</strong>sylvania <strong>State</strong> University (Fall 2007, Spring 2008) [Dr. Denise Bortree]<br />
Public Relations Campaigns, COMM 473 (undergraduate level), <strong>Penn</strong>sylvania <strong>State</strong><br />
University, (Fall 2007, Spring 2008) [Dr. Denise Bortree]<br />
Mass Communication Research, COMM 396 (undergraduate level), Kansas <strong>State</strong><br />
University (Fall 2006, Spring 2007) [Dr. Soontae An]<br />
Introduction to Theatre & Film. COMM 330-1, 2 (undergraduate level), Sogang<br />
University, Seoul, South Korea (Spring 2000–Fall 2001) [Dr. Yong-Soo <strong>Kim</strong>]<br />
Threatre History, COMM 330-3 (undergraduate level), Sogang University, Seoul, South<br />
Korea (Fall 2000, Fall 2001) [Dr. Yong-Soo <strong>Kim</strong>]<br />
Research<br />
Professional Experience and Skills<br />
Coordinator, Grant proposal titled “Learning Social Skills Through One’s Avatar: An<br />
Intervention for ASD Adolescents,” Media Effects Research Laboratory,
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<strong>Penn</strong>sylvania <strong>State</strong> University (Fall 2009–present). Developed research<br />
design and organized grant proposal preparation.<br />
<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong><br />
Research Assistant to Dr. Soontae An, Kansas <strong>State</strong> University (Fall 2005, Spring<br />
2006). Assisted in developing literature reviews and collecting data for journal<br />
publications (Health Communications, Journal of Media Economics).<br />
Marketing and Public Relations<br />
Staff, Marketing, and PR Management, Purun 1318 Inc. (Online Education Firm),<br />
Seoul, South Korea (January 2003–September 2003)<br />
Marketing Researcher (Internship), Lee’s PR Marketing Research Company, Seoul, South<br />
Korea (October 2002–December 2002)<br />
Staff, Marketing, and PR Management, Ann’s World Film Production, Inc., Korean feature<br />
film, “A Perfect Match” (Director: Mo, Jieun, 2002) Seoul, South Korea (May 2002–<br />
September 2002)<br />
Computer Skills<br />
Statistical packages: SPSS, JMP, AMOS, MINITAB<br />
Operating system: Macintosh, Windows<br />
Editing software: Dreamweaver (web editing, homepages, and online surveys),<br />
<strong>Ph</strong>otoshop (photo editing)<br />
Professional Services<br />
Lab Group Coordinator<br />
Organized weekly meetings for Professor S. Shyam Sundar’s lab group (SLG), College<br />
of Communications, <strong>Penn</strong>sylvania <strong>State</strong> University (2010–present).<br />
Conference Paper Referee<br />
Paper Reviewer for the Health Communication Division, International<br />
Communication Association (2008, 2010)<br />
Paper Reviewer for the Communication and Technology Division, International<br />
Communication Association (2009, 2010, 2011)<br />
Academic Affiliations<br />
Student Member, International Communication Association (ICA)<br />
Student Member, Association for Education in Journalism and Mass Communication<br />
(AEJMC)<br />
Student Member, National Communication Association (NCA)<br />
Student Member, Association for Computing Machinery (ACM)
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References<br />
1) Dr. S. Shyam Sundar, Distinguished Professor (Advisor)<br />
College of Communications<br />
The <strong>Penn</strong>sylvania <strong>State</strong> University<br />
212 Carnegie Building<br />
University Park, PA 16802<br />
Email: sss12@psu.edu<br />
<strong>Ph</strong>one: (814) 865-2173<br />
http://comm.psu.edu/people/sss12<br />
2) Dr. Fuyuan Shen, Associate Professor<br />
College of Communications<br />
The <strong>Penn</strong>sylvania <strong>State</strong> University<br />
22 Carnegie Building<br />
University Park, PA 16802<br />
Email: fshen@psu.edu<br />
<strong>Ph</strong>one: (814) 865-1371<br />
http://comm.psu.edu/people/fus1<br />
3) Dr. Lee Ahern, Assistant Professor<br />
Department of Advertising & Public Relations<br />
College of Communications<br />
The <strong>Penn</strong>sylvania <strong>State</strong> University<br />
118 Carnegie Building<br />
University Park, PA 16802<br />
Email: laa182@psu.edu<br />
<strong>Ph</strong>one: (814) 863-8314<br />
http://comm.psu.edu/people/laa182<br />
4) Dr. Roxanne Parrott, Distinguished Professor<br />
Department of Communication Arts and Sciences<br />
The <strong>Penn</strong>sylvania <strong>State</strong> University<br />
206 Sparks Building<br />
University Park, PA 16802<br />
Email: rlp18@psu.edu<br />
<strong>Ph</strong>one: (814) 865-6255<br />
http://cas.la.psu.edu/faculty/parrott.htm<br />
5) Dr. Soontae An, Associate Professor,<br />
Department of Advertising and Public Relations<br />
School of Communication<br />
Ewha Woman’s University, Seoul, 120-750, Korea<br />
Email: soontae@ewha.ac.kr<br />
<strong>Ph</strong>one: +82-2-3277-3449<br />
<strong>Hyang</strong>-<strong>Sook</strong> <strong>Kim</strong>
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