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(Significant advances in printer<br />
technology will be needed before<br />
counterfeiting will be a<br />
practical hone noney-naking<br />
alternative... - the editor)<br />
(9) How much money does your business need to make? If you need to<br />
make $1,500 a month profit, do not pick a business that can only<br />
provide $1,500 a month profit or when costs go up the business<br />
will not support you.<br />
(10) Do you have local consultants or <strong>org</strong>anization such as the<br />
Chamber of Commerce or SCORE to guide you in areas your unsure of?<br />
Are you willing to go to them for help?<br />
After you have decided that you do want to go into business for<br />
yourself, then you need to write out a business plan. This can<br />
mean the difference between success and failure. Use the following<br />
guide to help in writing your business plan.<br />
PLANNING FDR SUCCESS<br />
(1) Business Definition: Describe the type of business that you<br />
want. Will it provide a service or a product? Include why you feel<br />
it will succeed.<br />
(2) Evalute the Market: Are you trying to reach computer owners,<br />
small businesses, home owners, renters, farmers? Is the market big<br />
enough? It's hard to reach farmers from the middle of Chicago.<br />
(3) Competition: Is there a cheaper way for customers to get the<br />
same service or product?<br />
(4) Advertising: Will you advertise on radio, TV, newspapers, or<br />
will you have to rely on word-of-mouth advertising?<br />
(5) Pricing: If your business is a service, are you going to<br />
charge by the job or by the hour. If you're selling products, houi<br />
much will it cost to produce the product? Can you have a constant<br />
supply of materials? Pricing is one of the most difficult areas<br />
for any business. You will have to figure the break-even point and<br />
a fair profit, but not over-charge the customers. You may need to<br />
consult an expert when it comes to pricing.<br />
(6) Billing: This is also a difficult area. In some cases billing<br />
a customer can mean more business. It can also create problems<br />
when you try to collect. I have a very simple rule of thumb. Do<br />
not bill for what you can not afford to lose.<br />
(7) Zoning: Will your business need to comply with local codes?<br />
Will you need a license or special insurance?<br />
(8) Bookkeeping: Do you intend to take care of your own<br />
bookkeeping<br />
books?<br />
or will you need to go to an expert to set up your<br />
(9) Location: Will your customers come to you or will you need to<br />
go to your customers?<br />
(10) Growth: Can your present community sustain any desires you<br />
may have for future growth?<br />
Ndw set the date you plan on opening your business. Is that all<br />
there is to starting a business at home? No!! It takes hard<br />
work, but if you "plan your work and then work your plan" you have<br />
a very good chance of being successful. The rewards are worth it.<br />
For example you can enjoy the extra income your own business can<br />
bring in. The entire family can become involved which gives them<br />
time together. And my favorite benefits are no time clock to punch<br />
and NO boss to listen to.<br />
Can a home business really succeed? Yes! Hugh Hefner started<br />
Playboy magazine on his kitchen table, mother Earth News magazine<br />
started as a home business. Even the Apple computer was started in<br />
Steve Jobs' garage by him and his partner Stephen Wozniak. Yes,<br />
home businesses can succeed. But it takes work.... So get<br />
started!<br />
Don Vandeventer is a home business consultant & regular<br />
contributor to INFO-64. He is the author of RAKING THE BEST<br />
CHOICE, A GUIDE TO CHOOSING THE RIGHT HOPE BUSINESS OPPORTUNITY<br />
and THE SHALL BUSINESS GUIDE TO THE COPnDDORE 64. Both books are<br />
available from Work At Home Press, Dept. I, P.O. Box 5520, Ocala,<br />
FL 32678.