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2012 - Artinfo

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The International Magazine for Art Collectors<br />

FO R M O R E I N FO R M AT I O N , P L E AS E G O TO A R T I N FO.CO M<br />

AUDIENCE<br />

Art+Auction reaches the most exclusive audience of art enthusiasts:<br />

buyers, collectors and investors in fine art, antiques and collectibles.<br />

Our readers are the “cultured class,” elite cultural leaders who have a<br />

personal and a passionate relationship with the arts and our magazine.<br />

They use Art+Auction’s editorial and advertising to independently explore<br />

the global market. These are highly affluent senior-level professionals in<br />

positions of influence. They have the means to satisfy their passions and<br />

enhance their lives and are highly loyal readers of Art+Auction.<br />

Male<br />

Female<br />

Average age<br />

College Graduate<br />

Postgraduate Study<br />

Professional/Manager<br />

Board Member<br />

President/CEO<br />

Median HH Income<br />

Average HH Net Worth<br />

READER PROFILE<br />

64%<br />

36%<br />

49<br />

80%<br />

41%<br />

76%<br />

40%<br />

17%<br />

$250,000<br />

$2,104,000<br />

CULTURED CLASS CONSUMER<br />

Member of one or more museums<br />

Member of four or more museums<br />

Average annual amount spent on decorative furnishings<br />

Travel specifically to attend art events<br />

78%<br />

22%<br />

$50,000<br />

41%

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