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PRESS KIT // AUTUMN ‘09
LIMITED EDITION<br />
FASHION FOR FLOORS<br />
“<strong>Limited</strong> <strong>Edition</strong>: a precious item of which only a given number are made.”<br />
An internationally renowned carpet design house, <strong>Limited</strong> <strong>Edition</strong> creates and markets luxurious,<br />
contemporary wall-to-wall and area carpets, characterized by premium quality materials and finishings,<br />
and legendary Belgian craftsmanship. With <strong>Limited</strong> <strong>Edition</strong>, the very idea of bespoke carpets and<br />
customer intimacy are taken to their peaks.<br />
Over the years, interior designers across the globe have discovered that, when it comes to lavish,<br />
customised floor coverings, LE pushes the limits in terms of design, innovation and quality. <strong>Limited</strong> <strong>Edition</strong><br />
is renowned for delivering tailor-made luxury carpets that meet the exacting tastes and specifications of<br />
each client: One-of-kind products, from a one-of the kind company.<br />
The Making of a Global Brand<br />
The trio behind <strong>Limited</strong> <strong>Edition</strong>, Katia De Witte, her brother James and husband Philippe Hanet represent the<br />
fifth generation of a renowned Belgian textile family. In 1992, Katia launched <strong>Limited</strong> <strong>Edition</strong> with an ambition to<br />
inject the carpet industry with the same quality, creativity, ingenuity and originality that Belgian fashion designers<br />
were newly introducing to the world of high-end fashion. Joined soon after by James and Philippe, the three<br />
recruited a highly capable team of designers and artisans who set the stage for LE’s entrance onto the global<br />
market for luxury floor coverings.<br />
The name “<strong>Limited</strong> <strong>Edition</strong>” explains it all. Every carpet can be customized to appeal to the distinctive tastes of<br />
each client. As guidance, LE offers more than 200 contemporary design references using natural wool, linen,<br />
leather and silk, which can be adapted by size, color, shape, yarn and/or border to fulfill individual requirements.<br />
For those seeking the ultimate in exclusivity, <strong>Limited</strong> <strong>Edition</strong> will collaborate to create a truly one-of-a-kind design<br />
from scratch.<br />
LE carpets are distinctly Belgian in terms of quality, expressionistic freedom and splendor. Luminaries and<br />
respected brands such as Giorgio Armani, Hugo Boss, Johnny Haliday and Michael Schumacher, in addition to<br />
several European royal houses, all enjoy the many rewards of owning their very own <strong>Limited</strong> <strong>Edition</strong>.<br />
With showrooms located in Brussels, the Left and Right Banks of Paris, Amersfoort and Cologne, and an<br />
exclusive network of retailers positioned across the globe, <strong>Limited</strong> <strong>Edition</strong> continues to make its mark as a<br />
leading player and trusted partner in the global interiors market.<br />
LE.be<br />
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LATEST COLLECTIONS<br />
WILD ‘top of the line design’<br />
Think ‘eccentricity’, ‘joie de vivre’, ‘class’ and ‘attitude’.<br />
WILD is at the top of the LE range and owes its name to a heady pile of long and lush yarns. In a further<br />
design touch, this handtufted carpet is traversed by a broad strip of contrasting colour, which can be<br />
selected by the client.<br />
The WILD line comes in an array of 37 attractive colours culled from the new LE Colorbox. Each carpet is<br />
made-to-measure and every imaginable form is possible: round, rectangular, fanciful – just name it.<br />
The varied colour palette, custom-selected accent strip and choice of form make the WILD line especially<br />
suitable for projects managed by interior designers and architects.<br />
While the standard pile-height is 10 cm, WILD is also available in a range of shorter pile-heights varying<br />
from 3 to 10 cm.<br />
Made from polyester fibres, WILD is long-wearing, ensuring pleasure over a wide span of time.<br />
LE.be<br />
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ABOUT THE NEW COLLECTIONS<br />
PRESTIGE ‘silky, sumptuous and so satisfying’<br />
PRESTIGE is pure indulgence. 100% silk. 100% luxury.<br />
Woven wholly from silk yarns, PRESTIGE can be ordered in 3 richly nuanced colours: Wood Smoke,<br />
Tobacco and Mist. Beams of light dance across the plush silk creating optical depth and lending interiors<br />
an air of earthly harmony. Prestige is both available as a rug and wall-to-wall carpeting.<br />
LE.be<br />
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ABOUT THE NEW COLLECTIONS<br />
FINE – ‘au naturel’<br />
Original and sophisticated, this line of intricately woven leather carpets is just FINE.<br />
With a contrasting texture of rough and smooth, FINE is made-to-measure and available in 4 colour<br />
harmonies: Opal Grey, Chocolate, Amethyst and Onyx.<br />
The rhythmic pattern of the leather strips woven into infinite variations makes each FINE a distinctive work<br />
of art. It’s a visual and tactile feast.<br />
LE.be<br />
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ABOUT THE NEW COLLECTIONS<br />
STAR – ‘All that glistens…’<br />
STAR is kaleidoscope of densely cut pile.<br />
The tone on tone colour variant grants this carpet a real luminescence. Made from viscose using a Wilton<br />
weave, the aptly named STAR will add a glimmer to any interior.<br />
This line is bespoke and though currently available in one tone, as from Janyary 2010, five new colours<br />
will be added to the palette.<br />
Star is available both as rug and wall-to-wall carpet.<br />
LE.be<br />
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LE ICONS<br />
BRICK – A leather ‘pièce de résistance’<br />
Each individual brick is meticulously crafted with layer upon layer of recycled leather swatches, all woven<br />
together to create one impactful, exceedingly tactile floor covering. Incredibly original, highly durable, raw<br />
and natural.<br />
LE.be<br />
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LE ICONS<br />
DOTS – Beyond carpet; an object<br />
The greatly admired DOTS carpet comprises demi-spheres of 100% soft wool felt to offer a pleasurable<br />
tactile experience.<br />
The collection has won an award for Interior Decoration at the Intirio Trade Fair and was also notably<br />
nominated for a top honour by Elle Deco magazine. Created in cooperation with young Belgian textile<br />
designer, Diane Steverlynck, the DOTS collection is distinguished by its unique bulbous design, achieved<br />
using a revolutionary process that bonds the oversize wool balls to form a single, and utterly distinctive,<br />
carpet.<br />
LE.be<br />
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LE ICONS<br />
SPHERE – Circles of influence<br />
So incredibly stunning, many have opted to display this masterpiece on the wall. Composed of manifold<br />
spheres of multi-hued genuine cowhide stitched together, SPHERE harkens back to 1930s bachelor chic,<br />
while maintaining the charm and understated aesthetics of modern interior design.<br />
LE.be<br />
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LE ICONS<br />
ZANZIBAR – Woven appeal<br />
Substantial strips of leather are “basket woven” to produce a masculine, extravagant designer floor<br />
covering. Robust, novel and incredibly desirable, this stylish design graces the floors of the most tasteful<br />
lofts and designer homes worldwide.<br />
LE.be<br />
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LE ICONS<br />
BLISS - Pure Delight!<br />
Popular in snow white and sand, bestselling BLISS handtufted shag carpets are an ideal combination of<br />
comfort, warmth, durability and easy maintainability. Brilliant polyester fibres loop together to create the<br />
ultimate in plush carpeting. Dive in.<br />
LE.be<br />
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ABOUT LIMITED EDITION<br />
<strong>Limited</strong> <strong>Edition</strong> (LE) is a Belgian, contemporary carpet design house, offering a range of designer and<br />
luxury floor coverings which are exported all over the world. The company is distinguished by its stylish<br />
collections of woven and hand-tufted carpets in wool, linen, cotton, leather or ‘cow-hide’, and fully<br />
bespoke service allowing customers the opportunity to collaborate with LE on a design from scratch.<br />
<strong>Limited</strong> <strong>Edition</strong> has made a mark in international design thanks to its creativity, ingenuity, high quality<br />
and customisation. It is a trendsetter and the recipient of numerous international design awards, and its<br />
floorings are a natural first choice for designers and architects who have clientele with demanding tastes.<br />
Such recognisable names as Giorgio Armani, Hugo Boss, Laetitia Halliday and Michael Schumacher, in<br />
addition to several European royal houses, are proud owners of a <strong>Limited</strong> <strong>Edition</strong>.<br />
The company has a total of 70 staff at its headquarters and two production units in Mouscron, Belgium.<br />
There are currently two showrooms in Paris, France, and one each in Brussels, Belgium; Amersfoort, the<br />
Netherlands; and Cologne, Germany.<br />
LE.be<br />
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THE TRIO BEHIND LIMITED EDITION<br />
Katia De Witte founded <strong>Limited</strong> <strong>Edition</strong> in 1992 and plays an active in role in research, design and<br />
creation, while making sure everything from order to delivery runs like clockwork. A dynamo in both<br />
business and design, she also manages to combine her glittering career with caring for a young family<br />
with three little girls.<br />
Philippe Hanet, her husband, is Katia’s partner at home and work, serving as <strong>Limited</strong> <strong>Edition</strong>’s chief<br />
financial executive. And keeping it in the family, James De Witte, Katia’s brother, is the man who seals<br />
the deals, overseeing the international commercial activities of Belgium’s most exclusive contemporary<br />
carpet company.<br />
Though globally active, LE makes a concerted effort to maintain the benefits of an intimate family-run<br />
business where all attention is focused on ethical staffing, impeccable service, close collaborations with<br />
customers, superior Belgian quality, sustainable production and innovative designs to decorate the most<br />
luxurious homes in every corner of the world.<br />
From top to bottom: Philippe Hanet, James De<br />
Witte & Katia De Witte<br />
LE.be<br />
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FOR FURTHER INFORMATION<br />
NATHAN VAN HAVER<br />
Marketing & Communications Manager<br />
Chaussée d’Aalbeke 284<br />
7700 Mouscron<br />
BELGIUM<br />
T + 32 (0)56 852 787<br />
Cell +32 (0)478 298 897<br />
Nathan@le.be<br />
www.le.be<br />
IMAGE BANK<br />
All displayed images and other high and low resolution images of existing and new collections, can be<br />
<strong>downloaded</strong> from the LE Imagebank:<br />
www.le-mediabank.com.<br />
As members of the press, you can request a log-in and password.<br />
LE.be<br />
TAUNYA RENSON-MARTIN<br />
Press Agent<br />
T +32 (0)9 243 60 11<br />
Cell +32 (0)475 604 096<br />
Taunya.renson@machmedia.be<br />
www.machmedia.be<br />
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