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PRESS KIT // AUTUMN ‘09


LIMITED EDITION<br />

FASHION FOR FLOORS<br />

“<strong>Limited</strong> <strong>Edition</strong>: a precious item of which only a given number are made.”<br />

An internationally renowned carpet design house, <strong>Limited</strong> <strong>Edition</strong> creates and markets luxurious,<br />

contemporary wall-to-wall and area carpets, characterized by premium quality materials and finishings,<br />

and legendary Belgian craftsmanship. With <strong>Limited</strong> <strong>Edition</strong>, the very idea of bespoke carpets and<br />

customer intimacy are taken to their peaks.<br />

Over the years, interior designers across the globe have discovered that, when it comes to lavish,<br />

customised floor coverings, LE pushes the limits in terms of design, innovation and quality. <strong>Limited</strong> <strong>Edition</strong><br />

is renowned for delivering tailor-made luxury carpets that meet the exacting tastes and specifications of<br />

each client: One-of-kind products, from a one-of the kind company.<br />

The Making of a Global Brand<br />

The trio behind <strong>Limited</strong> <strong>Edition</strong>, Katia De Witte, her brother James and husband Philippe Hanet represent the<br />

fifth generation of a renowned Belgian textile family. In 1992, Katia launched <strong>Limited</strong> <strong>Edition</strong> with an ambition to<br />

inject the carpet industry with the same quality, creativity, ingenuity and originality that Belgian fashion designers<br />

were newly introducing to the world of high-end fashion. Joined soon after by James and Philippe, the three<br />

recruited a highly capable team of designers and artisans who set the stage for LE’s entrance onto the global<br />

market for luxury floor coverings.<br />

The name “<strong>Limited</strong> <strong>Edition</strong>” explains it all. Every carpet can be customized to appeal to the distinctive tastes of<br />

each client. As guidance, LE offers more than 200 contemporary design references using natural wool, linen,<br />

leather and silk, which can be adapted by size, color, shape, yarn and/or border to fulfill individual requirements.<br />

For those seeking the ultimate in exclusivity, <strong>Limited</strong> <strong>Edition</strong> will collaborate to create a truly one-of-a-kind design<br />

from scratch.<br />

LE carpets are distinctly Belgian in terms of quality, expressionistic freedom and splendor. Luminaries and<br />

respected brands such as Giorgio Armani, Hugo Boss, Johnny Haliday and Michael Schumacher, in addition to<br />

several European royal houses, all enjoy the many rewards of owning their very own <strong>Limited</strong> <strong>Edition</strong>.<br />

With showrooms located in Brussels, the Left and Right Banks of Paris, Amersfoort and Cologne, and an<br />

exclusive network of retailers positioned across the globe, <strong>Limited</strong> <strong>Edition</strong> continues to make its mark as a<br />

leading player and trusted partner in the global interiors market.<br />

LE.be<br />

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LATEST COLLECTIONS<br />

WILD ‘top of the line design’<br />

Think ‘eccentricity’, ‘joie de vivre’, ‘class’ and ‘attitude’.<br />

WILD is at the top of the LE range and owes its name to a heady pile of long and lush yarns. In a further<br />

design touch, this handtufted carpet is traversed by a broad strip of contrasting colour, which can be<br />

selected by the client.<br />

The WILD line comes in an array of 37 attractive colours culled from the new LE Colorbox. Each carpet is<br />

made-to-measure and every imaginable form is possible: round, rectangular, fanciful – just name it.<br />

The varied colour palette, custom-selected accent strip and choice of form make the WILD line especially<br />

suitable for projects managed by interior designers and architects.<br />

While the standard pile-height is 10 cm, WILD is also available in a range of shorter pile-heights varying<br />

from 3 to 10 cm.<br />

Made from polyester fibres, WILD is long-wearing, ensuring pleasure over a wide span of time.<br />

LE.be<br />

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ABOUT THE NEW COLLECTIONS<br />

PRESTIGE ‘silky, sumptuous and so satisfying’<br />

PRESTIGE is pure indulgence. 100% silk. 100% luxury.<br />

Woven wholly from silk yarns, PRESTIGE can be ordered in 3 richly nuanced colours: Wood Smoke,<br />

Tobacco and Mist. Beams of light dance across the plush silk creating optical depth and lending interiors<br />

an air of earthly harmony. Prestige is both available as a rug and wall-to-wall carpeting.<br />

LE.be<br />

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ABOUT THE NEW COLLECTIONS<br />

FINE – ‘au naturel’<br />

Original and sophisticated, this line of intricately woven leather carpets is just FINE.<br />

With a contrasting texture of rough and smooth, FINE is made-to-measure and available in 4 colour<br />

harmonies: Opal Grey, Chocolate, Amethyst and Onyx.<br />

The rhythmic pattern of the leather strips woven into infinite variations makes each FINE a distinctive work<br />

of art. It’s a visual and tactile feast.<br />

LE.be<br />

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ABOUT THE NEW COLLECTIONS<br />

STAR – ‘All that glistens…’<br />

STAR is kaleidoscope of densely cut pile.<br />

The tone on tone colour variant grants this carpet a real luminescence. Made from viscose using a Wilton<br />

weave, the aptly named STAR will add a glimmer to any interior.<br />

This line is bespoke and though currently available in one tone, as from Janyary 2010, five new colours<br />

will be added to the palette.<br />

Star is available both as rug and wall-to-wall carpet.<br />

LE.be<br />

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LE ICONS<br />

BRICK – A leather ‘pièce de résistance’<br />

Each individual brick is meticulously crafted with layer upon layer of recycled leather swatches, all woven<br />

together to create one impactful, exceedingly tactile floor covering. Incredibly original, highly durable, raw<br />

and natural.<br />

LE.be<br />

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LE ICONS<br />

DOTS – Beyond carpet; an object<br />

The greatly admired DOTS carpet comprises demi-spheres of 100% soft wool felt to offer a pleasurable<br />

tactile experience.<br />

The collection has won an award for Interior Decoration at the Intirio Trade Fair and was also notably<br />

nominated for a top honour by Elle Deco magazine. Created in cooperation with young Belgian textile<br />

designer, Diane Steverlynck, the DOTS collection is distinguished by its unique bulbous design, achieved<br />

using a revolutionary process that bonds the oversize wool balls to form a single, and utterly distinctive,<br />

carpet.<br />

LE.be<br />

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LE ICONS<br />

SPHERE – Circles of influence<br />

So incredibly stunning, many have opted to display this masterpiece on the wall. Composed of manifold<br />

spheres of multi-hued genuine cowhide stitched together, SPHERE harkens back to 1930s bachelor chic,<br />

while maintaining the charm and understated aesthetics of modern interior design.<br />

LE.be<br />

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LE ICONS<br />

ZANZIBAR – Woven appeal<br />

Substantial strips of leather are “basket woven” to produce a masculine, extravagant designer floor<br />

covering. Robust, novel and incredibly desirable, this stylish design graces the floors of the most tasteful<br />

lofts and designer homes worldwide.<br />

LE.be<br />

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LE ICONS<br />

BLISS - Pure Delight!<br />

Popular in snow white and sand, bestselling BLISS handtufted shag carpets are an ideal combination of<br />

comfort, warmth, durability and easy maintainability. Brilliant polyester fibres loop together to create the<br />

ultimate in plush carpeting. Dive in.<br />

LE.be<br />

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ABOUT LIMITED EDITION<br />

<strong>Limited</strong> <strong>Edition</strong> (LE) is a Belgian, contemporary carpet design house, offering a range of designer and<br />

luxury floor coverings which are exported all over the world. The company is distinguished by its stylish<br />

collections of woven and hand-tufted carpets in wool, linen, cotton, leather or ‘cow-hide’, and fully<br />

bespoke service allowing customers the opportunity to collaborate with LE on a design from scratch.<br />

<strong>Limited</strong> <strong>Edition</strong> has made a mark in international design thanks to its creativity, ingenuity, high quality<br />

and customisation. It is a trendsetter and the recipient of numerous international design awards, and its<br />

floorings are a natural first choice for designers and architects who have clientele with demanding tastes.<br />

Such recognisable names as Giorgio Armani, Hugo Boss, Laetitia Halliday and Michael Schumacher, in<br />

addition to several European royal houses, are proud owners of a <strong>Limited</strong> <strong>Edition</strong>.<br />

The company has a total of 70 staff at its headquarters and two production units in Mouscron, Belgium.<br />

There are currently two showrooms in Paris, France, and one each in Brussels, Belgium; Amersfoort, the<br />

Netherlands; and Cologne, Germany.<br />

LE.be<br />

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THE TRIO BEHIND LIMITED EDITION<br />

Katia De Witte founded <strong>Limited</strong> <strong>Edition</strong> in 1992 and plays an active in role in research, design and<br />

creation, while making sure everything from order to delivery runs like clockwork. A dynamo in both<br />

business and design, she also manages to combine her glittering career with caring for a young family<br />

with three little girls.<br />

Philippe Hanet, her husband, is Katia’s partner at home and work, serving as <strong>Limited</strong> <strong>Edition</strong>’s chief<br />

financial executive. And keeping it in the family, James De Witte, Katia’s brother, is the man who seals<br />

the deals, overseeing the international commercial activities of Belgium’s most exclusive contemporary<br />

carpet company.<br />

Though globally active, LE makes a concerted effort to maintain the benefits of an intimate family-run<br />

business where all attention is focused on ethical staffing, impeccable service, close collaborations with<br />

customers, superior Belgian quality, sustainable production and innovative designs to decorate the most<br />

luxurious homes in every corner of the world.<br />

From top to bottom: Philippe Hanet, James De<br />

Witte & Katia De Witte<br />

LE.be<br />

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FOR FURTHER INFORMATION<br />

NATHAN VAN HAVER<br />

Marketing & Communications Manager<br />

Chaussée d’Aalbeke 284<br />

7700 Mouscron<br />

BELGIUM<br />

T + 32 (0)56 852 787<br />

Cell +32 (0)478 298 897<br />

Nathan@le.be<br />

www.le.be<br />

IMAGE BANK<br />

All displayed images and other high and low resolution images of existing and new collections, can be<br />

<strong>downloaded</strong> from the LE Imagebank:<br />

www.le-mediabank.com.<br />

As members of the press, you can request a log-in and password.<br />

LE.be<br />

TAUNYA RENSON-MARTIN<br />

Press Agent<br />

T +32 (0)9 243 60 11<br />

Cell +32 (0)475 604 096<br />

Taunya.renson@machmedia.be<br />

www.machmedia.be<br />

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